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Willian Souza

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I'm Willian Souza, a WordPress Full-Stack Developer (PHP) with 20+ years of strategic experience building web applications, AI-enabled apps, mobile solutions, and digital campaigns.

About

I’m Willian Souza, a WordPress Full-Stack Developer (PHP) with 20+ years of strategic experience building web applications, AI-enabled apps, mobile solutions, and digital campaigns. I led projects that boosted brand positioning and engagement through organic growth and Google/Meta Ads, RD Station, and marketing automation.

Beyond coding, I design scalable architectures, integrate external APIs and AI-driven workflows, and align tech with commercial goals to strengthen a brand’s digital presence.

  • 18 years' experience
  • Joined April 2026

Languages

  • PortugueseFluent
  • EnglishAdvanced

Industry experience

  • Software & Internet
  • Professional Services
  • Media & Entertainment
  • Education
  • Retail

More experts

Work experience· 5 roles

WordPress FullStack Developer · FreeCookJul 2023 – Mar 2026 · 2 yrs 9 mos

Built and managed the architecture of high-performance WordPress and WooCommerce platforms; developed custom themes and plugins; focused on security, SEO, and performance optimization; architected AI-based applications and system integrations via external APIs and n8n to automate lead generation and workflows; bridged custom development with AI-driven automation (RD Station/ERPs) to streamline operations and align infrastructure with growth goals.

Administrative Assistant · FASTSTEELMay 2021 – May 2022 · 1 yr 1 mo

Managed the corporate WordPress website as a central hub for digital campaign leads; directed traffic management and Google Ads; planned and executed search and display campaigns to qualify leads; oversaw CRM management and the sales funnel, integrating ad-generated leads with ongoing projects.

Marketing Analyst · TIME TO FITNESS 24Sep 2018 – Sep 2020 · 2 yrs 1 mo

Managed the full-stack WordPress ecosystem; built custom themes and landing pages optimized for high-performance campaigns and lead capture; designed end-to-end technical pipelines integrating web platforms with CRM to automate lead routing and funnel management; managed Google/Meta Ads and nurture flows.

IT Lab & Digital Literacy Manager · City Hall of JaguariúnaSep 2013 – May 2018 · 4 yrs 9 mos
WordPress Web Developer · Oraculo SolutionsMar 2005 – Aug 2013 · 8 yrs 6 mos

Education

Strategic Management of Marketing · Twofold-Training Academy2017 – 2018
Event Technician · Jaguariúna College2013 – 2014
Telecommunication Technician · Salesian School São José1997 – 1998

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