I’m a proactive WordPress developer who specializes in customisation and on-page/technical SEO. I blend development skills with SEO insights to build fast, secure, and search-friendly websites for clients. I’m comfortable resolving complex WordPress issues, integrating plugins and themes, and delivering polished, client-ready sites. With a background in marketing and five years of hands-on WordPress and SEO experience, I excel at translating business needs into practical technical solutions, documenting processes clearly, and delivering results that improve visibility, performance, and conversions.

Chris Smith WordPress Developer

5.0 (1 review)

I’m a proactive WordPress developer who specializes in customisation and on-page/technical SEO. I blend development skills with SEO insights to build fast, secure, and search-friendly websites for clients. I’m comfortable resolving complex WordPress issues, integrating plugins and themes, and delivering polished, client-ready sites. With a background in marketing and five years of hands-on WordPress and SEO experience, I excel at translating business needs into practical technical solutions, documenting processes clearly, and delivering results that improve visibility, performance, and conversions.

Available to hire

I’m a proactive WordPress developer who specializes in customisation and on-page/technical SEO. I blend development skills with SEO insights to build fast, secure, and search-friendly websites for clients. I’m comfortable resolving complex WordPress issues, integrating plugins and themes, and delivering polished, client-ready sites.

With a background in marketing and five years of hands-on WordPress and SEO experience, I excel at translating business needs into practical technical solutions, documenting processes clearly, and delivering results that improve visibility, performance, and conversions.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
See more

Language

Work Experience

Freelance WordPress Development & SEO at Self-Employed / Freelance
May 1, 2020 - October 27, 2025
Managing end-to-end client projects from stakeholder meetings and wireframing to final delivery and ongoing support. Resolving complex WordPress system issues, including plugin conflicts, theme customization errors, and database-related problems, ensuring optimal website functionality. Implementing on-page and technical SEO strategies to improve site visibility, including optimizing site speed, fixing broken links, and managing redirects. Developing and customizing themes using PHP, HTML, CSS, and JavaScript. Authoring and maintaining technical documentation and knowledge bases. Conducting regular website audits to proactively identify performance issues, security vulnerabilities, and SEO ranking factors.
Marketing Director at Nina Bali Villas
May 1, 2020 - May 1, 2020
Directed marketing and operations for a villa management company, enhancing client engagement and boosting bookings by 20% through targeted campaigns. Implemented administrative processes, including documentation and financial reporting, improving operational efficiency by 15%. Coordinated with clients and partners to resolve issues promptly, maintaining high customer satisfaction ratings above 90%. Optimised reservation and revenue systems, increasing overall profitability and supporting data-driven decision-making.
Marketing Executive at Ray White Indonesia
January 1, 2017 - January 1, 2017
Developed and led a specialised marketing division focused on villa management, increasing client reservation rates by 25% over three years. Forged and maintained strategic partnerships with villa owners and travel agents, enhancing recurring revenue streams by 30%. Delivered exceptional customer service through effective relationship management, boosting client retention and satisfaction. Coordinated and supported a reservations and marketing team, ensuring timely campaign execution and improving overall team productivity.
CML Executive at Colonial First State Global Asset Management
October 1, 2013 - October 1, 2013
Accountable for commercial income at two large retail shopping centres, including client relationship management, financial reporting, and market trend awareness. Developed new plans to secure business and maintained existing client relationships, demonstrating strong communication and problem-solving skills. Managed monthly financial reporting for key stakeholders, highlighting experience with administrative and documentation tasks.
Regional CML Executive (Maternity Contract) at Stockland Property Management
November 1, 2014 - November 1, 2014
Accountable for 9 retail Shopping Centre assets, with responsibilities including achieving CML, Brand Alliance and VSCL income, and building and maintaining effective stakeholder relationships. Managed CML processes and reported to key stakeholders, demonstrating strong account management and administrative skills.

Education

Diploma in IT (Front End & Back End Web Development) at TAFE Queensland
January 1, 2022 - September 1, 2025
Dual Diploma in Business (Marketing & Advertising) at TAFE Queensland
January 1, 2005 - December 1, 2007

Qualifications

Google Technical Support Fundamentals Certification
January 11, 2030 - October 27, 2025
IBM Web Development Fundamentals
January 11, 2030 - October 27, 2025
Generative AI Course
January 11, 2030 - October 27, 2025
Semrush for Digital Agencies Certification
January 11, 2030 - October 27, 2025
Google Digital Marketing Certification
January 11, 2030 - October 27, 2025
Google Analytics Certification
January 11, 2030 - October 27, 2025
Google Mobile Sites Certification
January 11, 2030 - October 27, 2025
HubSpot SEO Certification
January 11, 2030 - October 27, 2025
HubSpot Inbound Marketing Certification
January 11, 2030 - October 27, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Telecommunications, Computers & Electronics, Financial Services, Healthcare, Real Estate & Construction, Travel & Hospitality
    paper Five V Capital – From Technical Debt to Strategic Growth
    TechnicalSEO SEOAudit SEOStrategy PerformanceGrowth SEO Overview I led a complete technical SEO remediation and performance transformation for https://www.twine.net/signin, one of Australia’s leading private equity and venture capital firms. The project elevated the site’s SEO health from 75% to a perfect 100%, moving it from a state of technical vulnerability to a position of strength and scalability. My goal was to establish a clean, high-performing foundation that supports long-term organic growth and visibility across Australia and New Zealand. Phase 1 & 2: Technical SEO Remediation The first phase focused on identifying and resolving all critical and high-priority issues discovered in the SEO audit. Key Achievements: ✅ Resolved 311 critical errors and 958 warnings ✅ Improved Site Health Score from 75% → 100% ✅ Eliminated 1,465 total issues (69% overall reduction) ✅ Enhanced crawlability, canonical structure, and metadata accuracy ✅ Optimised mobile performance and site indexation These fixes formed the foundation for measurable performance growth and improved search visibility. Measurable Results Following implementation, Google Search Console and SEMrush data confirmed a direct improvement in organic performance: 🔹 Organic Clicks: ↑ 180% (2.1 K → 6.02 K) 🔹 Impressions: ↑ 294.6% (61.2 K → 241.5 K) 🔹 Average Position: Improved from 19.8 → 14.4 (+27% visibility) 🔹 Achieved Top 10 rankings for branded and portfolio-related keywords such as “Five V Capital”, “Education Perfect”, “OrbitRemit”, and “Private Equity Firms Sydney” 🔹 Audience Growth: 73% of organic clicks now originate from Australia, with continued traction in New Zealand and Singapore Note: The CTR decrease was a direct result of Google’s Core AI Update rollout, which significantly reshaped search result layouts and user behaviour across industries. This algorithmic change impacted CTR globally — particularly for branded and informational queries — and does not reflect any decline in website performance or visibility. These metrics demonstrate the direct correlation between technical SEO remediation and measurable performance growth. Phase 3: Strategic SEO & Content Growth With the technical foundation solid, I’ve transitioned to developing a data-driven content and growth strategy, focusing on: AI-enhanced content optimisation and Answer Engine Optimisation (AEO) Building thought-leadership content for founders and investors Expanding geographical SEO visibility across Australia and New Zealand Implementing a robust internal linking and schema strategy for future scalability Outcome This project successfully transformed the Five V Capital website into a high-performing, search-optimised digital asset. Through my technical SEO implementation and strategic planning, the site achieved stronger rankings, higher visibility, and a sustainable foundation for ongoing growth.