Available to hire
I’m a proactive WordPress developer who specializes in customisation and on-page/technical SEO. I blend development skills with SEO insights to build fast, secure, and search-friendly websites for clients. I’m comfortable resolving complex WordPress issues, integrating plugins and themes, and delivering polished, client-ready sites.
With a background in marketing and five years of hands-on WordPress and SEO experience, I excel at translating business needs into practical technical solutions, documenting processes clearly, and delivering results that improve visibility, performance, and conversions.
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Work Experience
Freelance WordPress Development & SEO at Self-Employed / Freelance
May 1, 2020 - October 27, 2025Managing end-to-end client projects from stakeholder meetings and wireframing to final delivery and ongoing support. Resolving complex WordPress system issues, including plugin conflicts, theme customization errors, and database-related problems, ensuring optimal website functionality. Implementing on-page and technical SEO strategies to improve site visibility, including optimizing site speed, fixing broken links, and managing redirects. Developing and customizing themes using PHP, HTML, CSS, and JavaScript. Authoring and maintaining technical documentation and knowledge bases. Conducting regular website audits to proactively identify performance issues, security vulnerabilities, and SEO ranking factors.
Marketing Director at Nina Bali Villas
May 1, 2020 - May 1, 2020Directed marketing and operations for a villa management company, enhancing client engagement and boosting bookings by 20% through targeted campaigns. Implemented administrative processes, including documentation and financial reporting, improving operational efficiency by 15%. Coordinated with clients and partners to resolve issues promptly, maintaining high customer satisfaction ratings above 90%. Optimised reservation and revenue systems, increasing overall profitability and supporting data-driven decision-making.
Marketing Executive at Ray White Indonesia
January 1, 2017 - January 1, 2017Developed and led a specialised marketing division focused on villa management, increasing client reservation rates by 25% over three years. Forged and maintained strategic partnerships with villa owners and travel agents, enhancing recurring revenue streams by 30%. Delivered exceptional customer service through effective relationship management, boosting client retention and satisfaction. Coordinated and supported a reservations and marketing team, ensuring timely campaign execution and improving overall team productivity.
CML Executive at Colonial First State Global Asset Management
October 1, 2013 - October 1, 2013Accountable for commercial income at two large retail shopping centres, including client relationship management, financial reporting, and market trend awareness. Developed new plans to secure business and maintained existing client relationships, demonstrating strong communication and problem-solving skills. Managed monthly financial reporting for key stakeholders, highlighting experience with administrative and documentation tasks.
Regional CML Executive (Maternity Contract) at Stockland Property Management
November 1, 2014 - November 1, 2014Accountable for 9 retail Shopping Centre assets, with responsibilities including achieving CML, Brand Alliance and VSCL income, and building and maintaining effective stakeholder relationships. Managed CML processes and reported to key stakeholders, demonstrating strong account management and administrative skills.
Education
Diploma in IT (Front End & Back End Web Development) at TAFE Queensland
January 1, 2022 - September 1, 2025Dual Diploma in Business (Marketing & Advertising) at TAFE Queensland
January 1, 2005 - December 1, 2007Qualifications
Google Technical Support Fundamentals Certification
January 11, 2030 - October 27, 2025IBM Web Development Fundamentals
January 11, 2030 - October 27, 2025Generative AI Course
January 11, 2030 - October 27, 2025Semrush for Digital Agencies Certification
January 11, 2030 - October 27, 2025Google Digital Marketing Certification
January 11, 2030 - October 27, 2025Google Analytics Certification
January 11, 2030 - October 27, 2025Google Mobile Sites Certification
January 11, 2030 - October 27, 2025HubSpot SEO Certification
January 11, 2030 - October 27, 2025HubSpot Inbound Marketing Certification
January 11, 2030 - October 27, 2025Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Telecommunications, Computers & Electronics, Financial Services, Healthcare, Real Estate & Construction, Travel & Hospitality
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