Available to hire
Hi, I’m Ric Stewart. I’m a strategic content professional with extensive B2B and B2C experience, specializing in content strategy, personalization, and user experience optimization. I’ve led cross-functional teams to build roadmaps for content operations, governance, and velocity—driving migration plans, tagging strategies, and componentized content for technology, consumer goods, and e-commerce. I enjoy educating executives, negotiating challenges, and driving practical, measurable outcomes as a client-facing consultant.
Beyond client work, I’ve led marketing and content initiatives at agencies and in-house, taught marketing at Tulane, and created viral content and multi-platform campaigns. I’m passionate about helping brands tell compelling stories and scale impact through data-driven content, strategic partnerships, and effective channel strategy.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Italian
Intermediate
French
Intermediate
Work Experience
Podcast & Video Marketing Specialist at Double Diamond Marketing
June 1, 2024 - September 13, 2025Directed and produced 15+ YouTube videos for beverage alcohol; drove $150,000 in sales in first 60 days; managed agency video production, social media strategy, blog writing, email design and copy; oversaw YouTube channel management, scripting and voiceover; conducted analytics reporting via Google Ads/Analytics, Meta Suite, Wix, Linktree, Mailchimp and Shopify.
Podcast & Video Marketing Specialist at ACE Production
October 1, 2022 - September 13, 2025Blues Center grants for 7 years to create interactive music content; developed touch-screen music map with 30 exclusive videos for New Orleans Jazz Fest; created a YouTube series with 33 episodes and 400,000 views; produced a 30-year retrospective documentary for Blues Rock Hits Soul Country with 110K+ views; Soul Country Podcast: produced/distributed 3 seasons with 8 trailers.
Director of Marketing at Mini Movie Channel
May 1, 2010 - September 13, 2025Developed and promoted videos reaching 30M views; recognized at Directors Guild of America ceremony; oversaw 'McCain - Obama Dance-Off' video with national earned media.
Director, Digital Sales at EMI
September 1, 2007 - September 13, 2025Analytics reporting and strategy for division with 150% YoY revenue growth and $90M profit increase; led relationships with content delivery partners, including iTunes, Spotify, Yahoo!, MSN, and Walmart.
Content/Video/Web Producer at THERE1
December 30, 1995 - September 12, 2004Built and led pioneering online music destination blending eCommerce with music clips, radio and editorial; produced live online series and performance interviews featuring roots music figures.
Podcast Producer at Soul Country Podcast
January 1, 2021 - PresentProduced 3 seasons of Americana programming, featuring top talent and Hall of Fame guests; produced 8 video trailers.
DJ at WTUL 91.1 FM
December 31, 1994 - September 13, 2025Soul Country; DJ of Thematic Country and R&B programs.
DJ at WTUL 91.1 FM
December 31, 2020 - September 13, 2025Soul Country; DJ of Thematic Country and R&B programs.
DJ at KALX 90.7 FM
December 31, 1991 - September 13, 2025Rock and R&B programming/DJ.
DJ at WAIF 88.3 FM
December 31, 1986 - September 13, 2025DJ of weekly show on British and American R&B Connections.
Director, Marketing at Double Diamond Marketing
June 1, 2024 - September 13, 2025Directed marketing initiatives for beverage alcohol clients; produced, edited, and narrated 15+ YouTube videos; drove $150,000 in sales in the first 60 days; managed agency operations, video production, social media strategy, blog writing, email design, and Shopify integration; oversaw YouTube channel management, scripting, and voice-over; conducted analytics reporting using Google Ads/Analytics, Meta Suite, Wix, Linktree, Mailchimp.
Podcast & Video Marketing Specialist at ACE Production
October 1, 2022 - September 13, 2025Led Blues Center project with financial grants; developed a touch-screen music map with 30 exclusive videos; built a YouTube channel with 33 episodes and 400,000 views; produced a 30-minute documentary featuring Hall of Fame guests; managed video production, scripting, VO, analytics, and reporting across platforms.
Director Marketing at Mini Movie Channel
May 1, 2010 - September 13, 2025Developed and promoted videos that reached 30M views; earned recognition at the Directors Guild of America ceremony.
Director, Digital Sales at EMI
September 1, 2007 - September 13, 2025Delivered analytics reporting and strategy for the division with 150% YoY revenue growth and $90M profit increase; led relationships with content delivery partners including iTunes, Spotify, Yahoo!, MSN, and Walmart.
Content/Video/Web Producer at THERE1
January 1, 2003 - September 13, 2025Built and led a pioneering online music destination blending eCommerce with music clips, radio, and editorial; produced live online series and performance interviews with roots music figures.
Podcast & Video Producer at Soul Country Podcast
January 1, 2021 - PresentProduced 3 seasons of Americana podcast content with top talent; produced 8 video trailers; built a 400K-view YouTube channel; engaged audiences with compelling storytelling.
DJ at WTUL 91.1 FM
December 31, 1994 - September 13, 2025Soul Country; DJ of Thematic Country and R&B programs.
DJ at WTUL 91.1 FM
December 31, 2020 - September 13, 2025Soul Country; DJ of Thematic Country and R&B programs.
DJ at KALX 90.7 FM
January 1, 1991 - September 13, 2025Rock and R&B programming/DJ.
DJ at WAIF 88.3 FM
January 1, 1986 - September 13, 2025DJ of weekly show on British and American R&B.
Director, Marketing at Double Diamond Marketing
June 1, 2024 - September 13, 2025Produced, edited, narrated 15+ YouTube videos for beverage alcohol and drove $150,000 in sales in first 60 days. Agency management, writing and executive in charge of video production, social media strategy for client accounts. Blog writing, email design and copy. Video YouTube channel management, direction, scripting, voice over. Research, analytics and reporting with Google Ads/Analytics, Meta Suite, Wix, Linktree, Mailchimp and Shopify.
Podcast & Video Marketing Specialist at ACE Production
October 1, 2022 - September 13, 2025Blues Center: Received financial grants for 7 years to create interactive music content highlighting Louisiana talent. Developed touch-screen music map with 30 exclusive videos for the New Orleans Jazz Fest. Established a YouTube channel with 33-episode video musician play-in/interview series and 400,000+ views. Produced 3 seasons of Soul Country Podcast and 8 video trailers.
Director Marketing at Mini Movie Channel
May 1, 2010 - September 13, 2025Developed and promoted videos that reached 30M views. Earned recognition at the Directors Guild of America ceremony.
Director, Digital Sales at EMI
September 1, 2007 - September 13, 2025Delivered analytics reporting and strategy for the division with 150% YoY revenue growth and $90M (60%) profit increase. Managed relationships with content delivery partners including iTunes, Spotify, Yahoo!, MSN, and Walmart.
Content/Video/Web Producer at THERE1
January 1, 2003 - September 13, 2025Built a pioneering online music destination blending eCommerce with music clips, radio and editorial. Produced live online series and performance interviews featuring roots music figures.
Director, Marketing at Double Diamond Marketing
June 1, 2024 - October 9, 2025Produced, edited, and narrated 15+ YouTube videos for beverage alcohol; drove $150,000 in sales in the first 60 days; managed agency video production, social media strategy, blog writing, email design, and analytics across Google Ads/Analytics, Meta Suite, Wix, Linktree, Mailchimp and Shopify.
Podcast & Video Marketing Specialist at ACE Production
October 1, 2022 - October 9, 2025Led Blues Center: created an interactive music map with 30 exclusive videos for the New Orleans Jazz Fest; built a YouTube channel with a 33-episode musician interview series generating 400K+ views; produced multi-genre content including 110K+ views for Blues Rock Hits Soul Country; managed analytics and distribution for video content.
Director Marketing at Mini Movie Channel
May 1, 2010 - October 9, 2025Developed and promoted videos that reached 30M views; oversaw the McCain-Obama Dance-Off video, which earned nationwide earned media coverage.
Director, Digital Sales at EMI
September 1, 2007 - October 9, 2025Delivered analytics reporting and strategy for a division with 150% YoY revenue growth and $90M (60%) profit increase. Led relationships with content delivery partners, including iTunes, Spotify, Yahoo!, MSN, and Walmart.
Content/Video/Web Producer at There1
December 31, 2002 - October 8, 2025Built and led a pioneering online music destination blending eCommerce with music clips, radio, and editorial; Produced live online series and performance interviews, featuring acclaimed roots music figures.
Business Development Director at BYG Advantage
July 1, 2024 - November 25, 2025Segmented and positioned client products for Series A financing; set up microsite lead capture; conducted research, partnerships and sales outreach; staffed tech board for Izuma edge networking SaaS telecom product.
Vice President, Marketing at Double Diamond Marketing
June 1, 2024 - June 1, 2024Agency management, writing and video production, and social media strategy for client accounts and internal teams. Campaign strategy and development of omnichannel creative media (video, print). Blog writing, email design and copy. Video channel management, scripting and voiceover. Directed DTC Shopify e-commerce growth to $150K+ in first 60 days. Drove +300% social traffic. Analytics work with Google Ads/Analytics, Meta Suite, YouTube, Mailchimp and Shopify.
Strategic Content Marketing at Ace Production
October 1, 2022 - October 1, 2022Led strategic content marketing for multimedia production. Blues Center program funded with seven-year grants to create online interactive content; developed a 50-video touch-screen map for the New Orleans Jazz Fest; produced a 30-minute documentary feature and launched a podcast program and distribution.
VP, Marketing at Atypical Brands
June 1, 2015 - June 1, 2015Drove eCommerce growth to $20M by engaging 24+ influencers and leveraging Magento. Executed 20+ TV/web sales events (including national programs). Architected a $5M retail chain with placement at Sally Beauty, Costco, Sephora, and ULTA.
Program Manager at Procter & Gamble - Via Atos
March 31, 2014 - March 31, 2014Led digital media executions for Olay, Pantene, Secret and Mr. Clean on Homemade Simple for TLC. Managed tech ecosystem of Burnette, Barefoot, Accenture, Corbus, Mindtree; engaged content partners Bazaar and Time Inc.
VP, Marketing & Business Development at Mini Movie Channel
May 31, 2009 - May 31, 2009Established a new YouTube channel; built relationships to earn 18M annual views. Provided creative direction and oversight of the 'McCain - Obama Dance-Off' video, which received nationwide earned media coverage.
Director, Digital Sales, EMI Music Marketing (EMM) at EMI Music
September 30, 2007 - September 30, 2007Led relationships with content delivery partners (iTunes, Spotify, Yahoo!, MSN, Walmart) and delivered analytics reporting and strategy for the division.
Producer at Movielink
March 31, 2006 - March 31, 2006Merchandised film and TV titles; achieved 100% year-over-year revenue growth.
Multimedia Producer at There1
April 30, 2004 - April 30, 2004Built and led pioneering online music destination blending eCommerce with music clips, radio and editorial; produced live online series and interviews with roots music figures.
Professor of Marketing at Tulane University
October 31, 2020 - October 31, 2020Crafted curriculum and taught Social Media, Tourism and B2B marketing; integrated strategy into classroom projects, internships, and field trips.
VP, Marketing at Sawyer Place Company
December 31, 2011 - December 31, 2011Led marketing and communications strategy; produced video content; authored grant proposals to raise funds and supported property development.
Education
Bachelor of Arts, Film (with honors) at University of California, Berkeley
January 11, 2030 - September 13, 2025Master of Business Administration, Master of Marketing Science (MBA/MSc) at University of Cincinnati
January 11, 2030 - September 13, 2025Bachelor of Arts, Film (with honors) at University of California, Berkeley
January 11, 2030 - September 13, 2025Master of Business Administration, Master of Marketing Science (MBA/MSc) at University of Cincinnati
January 11, 2030 - September 13, 2025Bachelor of Arts in Film (with honors) at University of California, Berkeley
January 11, 2030 - September 13, 2025Master of Business Administration (MBA) at University of Cincinnati
January 11, 2030 - September 13, 2025Master of Marketing Science (MSc) at University of Cincinnati
January 11, 2030 - September 13, 2025Bachelor of Arts, Film (with honors) at University of California, Berkeley
January 11, 2030 - October 9, 2025Master of Business Administration (MBA), Master of Marketing Science (MMS) at University of Cincinnati
January 11, 2030 - October 9, 2025Master of Science, Marketing at University of Cincinnati
January 1, 2011 - December 31, 2011Master of Business Administration at University of Cincinnati
January 1, 2011 - December 31, 2011Juris Doctor at Tulane Law School
January 1, 1994 - December 31, 1994Bachelor of Arts, Film - with Honors at University of California, Berkeley
January 1, 1989 - December 31, 1989Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Retail, Professional Services, Other, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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