Portfolio link: _Website not available. Sign in: https://www.twine.net/signup_ I’m a resourceful graphic designer, marketing coordinator, social media manager, and marketing strategist — with growing expertise as a web UX/UI designer, photographer, and videographer. Over the years, I’ve built visual identities, digital campaigns, and branded content for clients such as Inaxsys, Sodexo, Solotech, Deloitte, Desjardins, TD, BMO, RBC, Sunlife, CN, Via Rail, Olymel, Saputo, TVA Nouvelles, and more. I bring years of experience creating design solutions that are both visually striking and strategically effective — from product launches and newsletters to event branding, websites, and social campaigns. My strength is in adapting quickly to each project’s needs and crafting visuals that connect with audiences while serving real business goals. Now, alongside my established background in marketing and design, I’m advancing into UX/UI, combining user-centered thinking with strong creative execution to bring brands closer to their audiences. Whether it’s through graphics, websites, video, or photography, I thrive on helping clients stand out with stories that look sharp and perform.

Portfolio link: _Website not available. Sign in: https://www.twine.net/signup_ I’m a resourceful graphic designer, marketing coordinator, social media manager, and marketing strategist — with growing expertise as a web UX/UI designer, photographer, and videographer. Over the years, I’ve built visual identities, digital campaigns, and branded content for clients such as Inaxsys, Sodexo, Solotech, Deloitte, Desjardins, TD, BMO, RBC, Sunlife, CN, Via Rail, Olymel, Saputo, TVA Nouvelles, and more. I bring years of experience creating design solutions that are both visually striking and strategically effective — from product launches and newsletters to event branding, websites, and social campaigns. My strength is in adapting quickly to each project’s needs and crafting visuals that connect with audiences while serving real business goals. Now, alongside my established background in marketing and design, I’m advancing into UX/UI, combining user-centered thinking with strong creative execution to bring brands closer to their audiences. Whether it’s through graphics, websites, video, or photography, I thrive on helping clients stand out with stories that look sharp and perform.

Available to hire

Portfolio link: Website not available. Sign in: https://www.twine.net/signup

I’m a resourceful graphic designer, marketing coordinator, social media manager, and marketing strategist — with growing expertise as a web UX/UI designer, photographer, and videographer. Over the years, I’ve built visual identities, digital campaigns, and branded content for clients such as Inaxsys, Sodexo, Solotech, Deloitte, Desjardins, TD, BMO, RBC, Sunlife, CN, Via Rail, Olymel, Saputo, TVA Nouvelles, and more.

I bring years of experience creating design solutions that are both visually striking and strategically effective — from product launches and newsletters to event branding, websites, and social campaigns. My strength is in adapting quickly to each project’s needs and crafting visuals that connect with audiences while serving real business goals.

Now, alongside my established background in marketing and design, I’m advancing into UX/UI, combining user-centered thinking with strong creative execution to bring brands closer to their audiences. Whether it’s through graphics, websites, video, or photography, I thrive on helping clients stand out with stories that look sharp and perform.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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Language

English
Fluent
French
Advanced

Work Experience

Marketing & Sales Coordinator at Inaxsys Security System
August 1, 2025 - September 30, 2025
Lead full-cycle product launch campaigns by creating branded materials for trade shows, brochures, social media, and technical sheets using Adobe Creative Suite, Canva, and Figma. Redesigned the installer portal and ARKIV Cloud website by conducting UX audits and content restructuring in collaboration with developers, improving navigation, consistency, and SEO performance. Produced short-form product videos and event recaps for LinkedIn and YouTube using CapCut, DaVinci Resolve, and Adobe Premiere Pro. Develop internal toolkits for onboarding and CRM processes, including branded email templates and presentation decks in PowerPoint, Keynote, and MailChimp. Manage installer event assets and delivery timelines, while streamlining follow-ups and email segmentation using Brevo, MailChimp, and HubSpot. Track content performance across newsletters and digital platforms using Google Analytics and Hotjar to refine targeting and engagement. Maintain brand consistency across French and English co
Print Production & Web Communications Coordinator at GestionPCO
June 1, 2024 - September 30, 2025
Lead visual production for bilingual campaigns across print, social, and on-site signage, including major events. Design event materials with Adobe Creative Suite and Canva, adapting content for diverse audiences and accessibility needs. Manage newsletters, automations, and subscription flows using Mailchimp, Brevo, and HubSpot to improve CRM engagement. Oversee website updates and content alignment in line with brand and inclusion goals across multiple digital platforms. Coordinate with creative partners and suppliers to deliver assets on time, ensuring quality control and brand consistency. Monitor campaign impact using Google Analytics to refine messaging, targeting, and publishing strategies.
Senior Graphic Designer at Entreprendre ICI
October 1, 2020 - September 30, 2025
Defined visual direction for the Perspectives program, designing bilingual brochures, event signage, and digital visuals using Adobe InDesign, Illustrator, and Photoshop. Supported production of video capsules, editing with Premiere Pro and CapCut to align with inclusive messaging. Created visuals for intercultural events such as Journées de l’Entrepreneuriat Ethnoculturel. Designed grant-related materials with consistent branding and improved accessibility and UX across web and social platforms.
Graphic Designer & Marketing Coordinator at SODEXO
December 1, 2019 - September 30, 2025
Created bilingual marketing materials for corporate events; designed visual assets for VIA Rail’s Love the Way campaign; developed digital content to increase visibility and engagement; managed launch materials for Beyond Meat and Daiya; reviewed campaign performance in Google Analytics to guide updates.
Production Project Coordinator at ReprographX
June 1, 2019 - September 30, 2025
Managed high-volume print production, ensuring layout quality, visual consistency, and production readiness for large-scale deliverables. Oversaw graphic revisions and coordinated with vendors to ensure brand accuracy and file compliance. Prepared print-ready files for training kits and signage.
Event & Human Resources Coordinator at City Cultural Youth House
May 31, 2016 - September 29, 2025
Facilitated bilingual workshops, designed visual guides and print handouts; led photography and video documentation for events; launched a bilingual newsletter for over 1,000 members; coached internal teams in public speaking and soft skills; organized monthly team-building activities.

Education

Postgraduate Degree in UX/UI Design at McMaster University
January 1, 2025 - September 30, 2025
Advanced Diploma in Computer Graphics at Rosemount Technology Centre
May 1, 2017 - June 1, 2019
Advanced Diploma in Project Management at George Brown College
January 1, 2017 - May 1, 2017
Certificate in Desktop Publishing Training Application at DPI Centre
February 1, 2016 - October 1, 2016
Certificate in Public Speaking (Distinction Level) at City Cultural Youth House
October 1, 2015 - October 1, 2016

Qualifications

Certificate in Desktop Publishing Training Application
February 1, 2016 - October 1, 2016
Certificate in Public Speaking (Distinction Level)
October 1, 2015 - October 1, 2016
Postgraduate Degree in UX/UI Design
January 1, 2025 - September 30, 2025
Advanced Diploma in Computer Graphics
May 1, 2017 - June 1, 2019

Industry Experience

Professional Services, Media & Entertainment, Non-Profit Organization, Retail, Transportation & Logistics, Government, Education, Software & Internet, Financial Services, Computers & Electronics, Other
    uniE621 Ville de Montréal – Event Booth Design
    The challenge was to create a trade show booth that captured the spirit of Montréal while promoting the city’s services in a clear and welcoming way. My mission was to design a setup that was visually striking from a distance, yet professional and approachable up close. My plan was to combine bold red branding with iconic city imagery and simple, impactful messaging. I focused on creating balance: a welcoming banner, a strong backdrop with Montréal’s skyline, and a clean booth counter that reinforced brand identity. The result is an engaging event booth that reflects the city’s vibrancy, builds trust, and provides a professional stage for city representatives to connect with the public. GraphicDesign EventDesign BoothDesign BrandIdentity VisualStorytelling PrintDesign photoshop ExhibitionDesign Mockup Banner
    uniE621 Interview Preparation Presentation
    The challenge was to design a clear and professional presentation that would guide job seekers on how to prepare for interviews. My mission was to create a resource that was practical, visually engaging, and easy to follow for diverse audiences. My plan was to combine concise instructions with clean layouts, consistent branding, and supportive imagery. I focused on structuring the presentation in logical steps — what to do before, during, and after an interview — while keeping the visuals modern and approachable. The result is a polished presentation that strengthens GestionPCO’s credibility as a career resource, helping candidates feel confident and prepared. PowerPointPresentation GraphicDesigner PresentationDesign GraphicDesign CanvaPresentation Photoshop Illustrator PowerPoint Canva
    uniE621 Inaxsys Support Infographic
    The client’s challenge was to explain their nationwide technical support structure in a way that was clear, engaging, and presentation-ready. My mission was to design an infographic that combined data, visuals, and storytelling into one graphic that could be used for sales decks and live presentations. My plan was to use a clean illustration style with bold numbers and a red-black color palette consistent with Inaxsys branding. I focused on making complex service details simple to grasp at a glance: staff numbers, roles, and service hours were visualized through icons and layouts that guided the eye naturally. The result is an infographic that quickly communicates credibility and scale, strengthening Inaxsys’ position as a reliable security solutions provider. GraphicDesign InfographicDesign VisualStorytelling BrandIdentity PresentationDesign Marketing Photoshop Illustrator
    uniE621 TVA Catering Menu Design
    The client’s challenge was to create a catering menu that felt clear, appetizing, and aligned with TVA’s professional image. My mission was to design a bilingual menu that combined readability with strong food photography to inspire confidence and appetite. My plan was to balance large, high-quality images with clean typography and a simple grid system. I focused on creating sections that made it easy for readers to navigate meal options — from breakfast to lunch boxes — while keeping the layout visually fresh and uncluttered. The result is a visually appealing, practical menu booklet that strengthens TVA’s service presentation, making it easy for clients to order while reflecting the brand’s polished identity. GraphicDesign PrintDesign MenuDesign BrandIdentity VisualStorytelling LayoutDesign FoodPhotography GraphicDesigner Photoshop Illustrator InDesign
    uniE621 Back to Business Newsletter Campaign
    The client needed a newsletter that could highlight their “Back to Business” collection with energy, style, and clarity while driving immediate online sales. My mission was to create a layout that balanced bold visuals with seamless navigation, capturing both “work mode” and “play mode” in one story. My plan was simple: sharp typography, engaging headlines, and a modular design that made each look shine without clutter. I focused on consistency in color, hierarchy in text, and flow between product highlights. Each call-to-action button was strategically placed to encourage clicks and conversions. The result was a visually striking campaign that not only told the brand’s story but also motivated readers to shop instantly. The design reinforced the brand’s modern, confident voice while remaining easy to browse on any device. GraphicDesign EmailMarketing UXDesign BrandIdentity VisualStorytelling MarketingDesign ContentStrategy SocialMediaDesign GraphicDesigner figma HTML CSS mailchimp klaviyo enewsletter eblast newsletter
    uniE621 McMaster Continuing Education Website Design
    The client’s challenge was to present their Business Administration program in a modern, accessible, and conversion-focused website. My mission was to redesign the structure and visuals so information felt clear, engaging, and motivating for prospective students. My plan was to create a clean grid system, bold typography, and modular layouts to guide visitors naturally from program highlights to enrollment. I focused on balancing visuals with functionality: strong hero imagery, easy navigation, and clear calls-to-action across every page. I also refined the flow of course outlines and event updates to make the site user-friendly and optimized for quick decisions. The result is a professional, responsive website that reinforces McMaster’s credibility while simplifying the enrollment journey. The design connects directly with learners by being visually warm, practical, and easy to explore. UXDesigner UIDesigner WebDesigner GraphicDesigner Website WebDesign figma webflow HTML CSS wireframe
    uniE621 Inaxsys Security Solutions Ad Campaign
    The challenge was to design a Google Ads visual that clearly communicated the reliability and compliance of Inaxsys’ LEGENDNX security products while standing out in a competitive B2B market. My mission was to deliver a bold, modern ad that would build trust and drive clicks. My plan was to combine strong typography, clear product visuals, and a futuristic grid motif to reflect innovation and security. I focused on highlighting “NDAA Compliant Guaranteed” as the key trust signal, and placed a prominent “Learn More” CTA to guide user action. The result is a sleek, high-impact ad that strengthens brand positioning and encourages engagement from decision-makers looking for enterprise-level security solutions. GraphicDesign MarketingDesign GoogleAds DigitalMarketing BrandIdentity VisualStorytelling Advertising Graphic Designer Advertisement Photoshop Illustrator