Social Media Manager & Content Creator (B2B & B2C)

Managed and created strategic social media content for both B2B and B2C brands across Instagram, Facebook, and LinkedIn, adapting messaging and visuals to fit professional audiences as well as consumer-facing markets.

Scope of work included:

Content creation (static posts, carousels, reels, and branded visuals)

Platform-specific strategy for Meta platforms and LinkedIn

B2B positioning for professional, technical, and service-based audiences

B2C storytelling focused on engagement, brand connection, and conversion

Content planning, scheduling, and consistency

Brand voice and visual alignment across platforms

Delivered clear, professional, and engaging content designed to strengthen brand presence, build trust, and support business goals in both B2B and B2C environments.