Mr. Zoo branding
Eli Geller
Published
This branding process was all done by me, from sketch to final design. I had to find design answers to show the brand’s uniqueness against other pet shop brands along with the diversity of services it provides. I tested different fonts, different animals, different colors and different ways to use the negative space in the lettering. I had to keep the logo viable in black as well since it was about to be used on invoices in low quality printing. Aside from the logo I had to come up with a tagline to help noting the shop’s diversity. The final tagline chosen was: “A pet shop that has it all”. This tagline relates to both the shop’s multi-service nature and it also rings the usual meaning of the phrase, that this shop is a 10 shop.
You can view the complete project here:
https://www.twine.net/signin