Creative designer with 20+ years of experience translating complex design concepts into trend forward visual narratives. Expert in developing and executing storytelling, branding, illustrations, prints, patterns, and trims for global brands. Worked with: Converse, Reebok, Kenzo, Naruto Shippuden, Warner Brothers, Netflix, America's Test Kitchen, Virgin Pulse, Cirque Du Soleil…

erindraws

Creative designer with 20+ years of experience translating complex design concepts into trend forward visual narratives. Expert in developing and executing storytelling, branding, illustrations, prints, patterns, and trims for global brands. Worked with: Converse, Reebok, Kenzo, Naruto Shippuden, Warner Brothers, Netflix, America's Test Kitchen, Virgin Pulse, Cirque Du Soleil…

Available to hire

Creative designer with 20+ years of experience translating complex design concepts into trend forward visual narratives. Expert in developing and executing storytelling, branding, illustrations, prints, patterns, and trims for global brands.
Worked with: Converse, Reebok, Kenzo, Naruto Shippuden, Warner Brothers, Netflix, America’s Test Kitchen, Virgin Pulse, Cirque Du Soleil

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Language

Work Experience

Freelance Art Director, Graphic and Color Designer at Self-employed
June 1, 2025 - Present
Design direction, brand strategy and identity, trend research, illustration, color design, copywriting Clients include: Elizabeth Warren, Netflix, America's Test Kitchen, Virgin Pulse
Senior Design Manager at Converse
December 1, 2023 - August 1, 2024
Developed, designed, and implemented high-profile collaborative product launches with global brands including Kenzo, Naruto Shippuden, Warner Brothers, and Paramount Pictures. Led cross-functional design teams to develop and execute innovative seasonal storytelling strategies. Developed seasonal creative narratives and executed original design concepts that bridged trend relevance with brand identity for graphics and repeat patterns across screen prints, textiles, embroidery, and trims. Developed comprehensive presentation materials and communication strategies.
Lead Color Designer at Converse
December 1, 2014 - June 1, 2021
Pioneered comprehensive color strategy frameworks driving product innovation across multiple categories. Built and led cross-functional color and design initiatives ensuring cohesive brand storytelling. Developed strategic market research methodologies to anticipate and influence consumer trends. Created long-term design vision and strategies for apparel and footwear categories. Applied advanced understanding of color theory, print technologies, and material applications.

Education

Bachelor of Fine Arts at Kutztown University
June 15, 2001 - June 15, 2005
Graphic Design

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Travel & Hospitality, Retail, Manufacturing, Non-Profit Organization, Media & Entertainment
    paper Converse T-Shirts
    As the lead designer for the seasonal Converse t-shirt team, I brought my illustration and typography skills to create a series that balances artistic expression with brand identity. My role encompassed crafting original graphic concepts that captured the brand’s spirit while pushing creative boundaries, incorporating trend research to ensure the designs resonated with target audiences. I worked hand-in-hand with cross-functional teams to maintain design integrity throughout production, leveraging expertise in color theory and print techniques to maximize visual impact across materials. By grounding creative decisions in market insights, I created designs with both artistic and commercial appeal, showcasing how thoughtful design can honor brand heritage while introducing fresh visual storytelling through illustration and typography. graphicdesigner illustrator tshirt typography…