Creative designer with 20+ years of experience translating complex design concepts into trend forward visual narratives. Expert in developing and executing storytelling, branding, illustrations, prints, patterns, and trims for global brands. Worked with: Converse, Reebok, Kenzo, Naruto Shippuden, Warner Brothers, Netflix, America's Test Kitchen, Virgin Pulse, Cirque Du Soleil…

erindraws

Creative designer with 20+ years of experience translating complex design concepts into trend forward visual narratives. Expert in developing and executing storytelling, branding, illustrations, prints, patterns, and trims for global brands. Worked with: Converse, Reebok, Kenzo, Naruto Shippuden, Warner Brothers, Netflix, America's Test Kitchen, Virgin Pulse, Cirque Du Soleil…

Available to hire

Creative designer with 20+ years of experience translating complex design concepts into trend forward visual narratives. Expert in developing and executing storytelling, branding, illustrations, prints, patterns, and trims for global brands.
Worked with: Converse, Reebok, Kenzo, Naruto Shippuden, Warner Brothers, Netflix, America’s Test Kitchen, Virgin Pulse, Cirque Du Soleil

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Work Experience

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Education

Bachelor of Fine Arts at Kutztown University
June 15, 2001 - June 15, 2005
Graphic Design

Qualifications

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Industry Experience

Consumer Goods, Travel & Hospitality, Retail, Manufacturing, Non-Profit Organization, Media & Entertainment
    paper Converse T-Shirts
    As the lead designer for the seasonal Converse t-shirt team, I brought my illustration and typography skills to create a series that balances artistic expression with brand identity. My role encompassed crafting original graphic concepts that captured the brand’s spirit while pushing creative boundaries, incorporating trend research to ensure the designs resonated with target audiences. I worked hand-in-hand with cross-functional teams to maintain design integrity throughout production, leveraging expertise in color theory and print techniques to maximize visual impact across materials. By grounding creative decisions in market insights, I created designs with both artistic and commercial appeal, showcasing how thoughtful design can honor brand heritage while introducing fresh visual storytelling through illustration and typography. graphicdesigner illustrator tshirt typography…