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I'm an experienced, collaborative, and proactive marketing professional who thrives on turning strategies into success stories. With over 25 years of experience, I specialize in crafting and executing customer-focused B2B go-to-market strategies that consistently exceed business targets. I take pride in nurturing talent and leading high-performance teams to exceed expectations. I have worked across diverse sectors including Agency, Hospitality, IT, Manufacturing, Engineering, SaaS, and Telecommunications. My expertise spans the full marketing mix, including strategy development, market research, branding, paid campaign management, and website SEO/content marketing. I am passionate about using the latest innovative developments in AI to help small and medium-sized B2B businesses boost brand awareness, drive high-quality website traffic, and generate more business via online channels.…I'm an experienced, collaborative, and proactive marketing professional who thrives on turning strategies into success stories. With over 25 years of experience, I specialize in crafting and executing customer-focused B2B go-to-market strategies that consistently exceed business targets. I take pride in nurturing talent and leading high-performance teams to exceed expectations. I have worked across diverse sectors including Agency, Hospitality, IT, Manufacturing, Engineering, SaaS, and Telecommunications. My expertise spans the full marketing mix, including strategy development, market research, branding, paid campaign management, and website SEO/content marketing. I am passionate about using the latest innovative developments in AI to help small and medium-sized B2B businesses boost brand awareness, drive high-quality website traffic, and generate more business via online channels.

Sabina Cox

Digital Marketer, Presentation Designer, Content Creator, +7

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I'm an experienced, collaborative, and proactive marketing professional who thrives on turning strategies into success stories. With over 25 years of experience, I specialize in crafting and executing customer-focused B2B go-to-market strategies that consistently exceed business targets. I take pride in nurturing talent and leading high-performance teams to exceed expectations. I have worked across diverse sectors including Agency, Hospitality, IT, Manufacturing, Engineering, SaaS, and Telecommunications. My expertise spans the full marketing mix, including strategy development, market research, branding, paid campaign management, and website SEO/content marketing. I am passionate about using the latest innovative developments in AI to help small and medium-sized B2B businesses boost brand awareness, drive high-quality website traffic, and generate more business via online channels.…I'm an experienced, collaborative, and proactive marketing professional who thrives on turning strategies into success stories. With over 25 years of experience, I specialize in crafting and executing customer-focused B2B go-to-market strategies that consistently exceed business targets. I take pride in nurturing talent and leading high-performance teams to exceed expectations. I have worked across diverse sectors including Agency, Hospitality, IT, Manufacturing, Engineering, SaaS, and Telecommunications. My expertise spans the full marketing mix, including strategy development, market research, branding, paid campaign management, and website SEO/content marketing. I am passionate about using the latest innovative developments in AI to help small and medium-sized B2B businesses boost brand awareness, drive high-quality website traffic, and generate more business via online channels.

Available to hire

I’m an experienced, collaborative, and proactive marketing professional who thrives on turning strategies into success stories. With over 25 years of experience, I specialize in crafting and executing customer-focused B2B go-to-market strategies that consistently exceed business targets. I take pride in nurturing talent and leading high-performance teams to exceed expectations.

I have worked across diverse sectors including Agency, Hospitality, IT, Manufacturing, Engineering, SaaS, and Telecommunications. My expertise spans the full marketing mix, including strategy development, market research, branding, paid campaign management, and website SEO/content marketing. I am passionate about using the latest innovative developments in AI to help small and medium-sized B2B businesses boost brand awareness, drive high-quality website traffic, and generate more business via online channels.

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Work Experience

Digital Marketing Consultant / Founder at Arena Digital Marketing

November 1, 2024 - Present

Founded Arena Digital Marketing to deliver digital marketing services supporting ambitious, purpose-driven B2B brands in achieving sustainable business results. Expertise spans the full marketing mix including strategy development, market research, branding, paid campaign management, and SEO/content marketing. Specializes in using AI innovations to help small-medium sized B2B businesses boost brand awareness, drive website traffic, and generate business via online channels. Values tailored, actionable strategies and builds genuine client partnerships based on trust and shared success.

Client Account Manager at IMS Marketing

November 1, 2024 - August 1, 2025

Managed 6-10 key B2B client accounts across industries such as MedTech, manufacturing and SaaS, supporting international market expansion. Responsibilities included client and internal team relationship management, project delivery on time and budget within Agile settings. Delivered account-based marketing campaigns, research, targeted GTM strategies leveraging content marketing, paid/social media, training and events. Collaborated cross-functionally to complete marketing projects efficiently while guiding clients with data-driven insights.

Senior Marketing Manager at Portwest International

May 1, 2022 - August 1, 2025

Developed digital, eCommerce and retail customer experience and GTM strategies for global B2B product portfolio across 32 countries. Delivered 15%+ revenue growth YOY in 2021 by implementing data-driven marketing processes and multi-region campaigns. Coached and led a team of 6 members, managed external agencies, and created dynamic customer-focused content. Supported reseller marketing communications including training events and webinars to boost brand reputation and trust.

Sales & Marketing Director at Delphi Resort

February 1, 2021 - August 1, 2025

Achieved consistent growth in net profit margin (15% YOY), RevPAR (15%), occupancy (10%), website traffic (41%), and website revenue (12.5%). Optimized sales and marketing plans and budgets, designed digital marketing strategies to attract high-quality leads, and reported performance KPIs to the Resort Board. Represented the Resort at numerous domestic and international events and delivered team training and wellness retreats.

Sales & Marketing Manager at Breaffy Resort (Dalata Hotel Group)

May 1, 2014 - August 1, 2025

Developed and optimized annual sales and marketing plans to achieve 18% sales revenue growth YOY. Managed budgets across business sectors and designed digital/offline marketing initiatives including PPC, SEO, content marketing. Represented the Resort at industry trade shows and networking events.

Sales and Marketing Manager at The Wyatt Hotel

August 1, 2013 - August 1, 2025

Developed and monitored annual sales and marketing plans to achieve average 12% YOY revenue growth. Managed budgets, increased customer satisfaction, and supported revenue objectives with digital and offline marketing initiatives.

Key Account Manager/Training Manager at O2 (Esat Digifone)

June 1, 2002 - August 1, 2025

Managed sales and marketing criteria for reseller accounts pre-launch across 26 counties. Maintained relationships and provided sales, marketing, promotional, training, and management support for key reseller accounts to achieve sales targets. Identified new revenue opportunities and achieved an average 25% YOY sales growth over 5 years. Responsible for channel marketing budget management.

European Sales Manager at Computer Associates (formerly Glockenspiel)

May 1, 1996 - August 1, 2025

Managed 35 key reseller accounts across Europe and Scandinavia. Delivered sales, marketing, promotional, training, and management support and consistently exceeded sales and business KPIs. Identified new revenue opportunities through expansion and diversification.