I’m Florian Myrta, a Web Developer and Digital Freelancer based in Tirana, with 7+ years of experience building and optimizing high-performance WordPress, WooCommerce, and Shopify e-commerce websites for international clients. I focus on custom back-end logic, clean and scalable code, and reliable integrations—so businesses can scale confidently while keeping performance strong. I enjoy engineering solutions that deliver real results, from improving Core Web Vitals and site speed to designing technical SEO-friendly migrations and redirect structures. Whether I’m replacing heavy plugins with targeted snippets, building multi-currency tax logic, or automating content and feed syncs, my goal is always the same: fast, stable, production-ready web platforms that look great and convert well.

Florian Myrta

I’m Florian Myrta, a Web Developer and Digital Freelancer based in Tirana, with 7+ years of experience building and optimizing high-performance WordPress, WooCommerce, and Shopify e-commerce websites for international clients. I focus on custom back-end logic, clean and scalable code, and reliable integrations—so businesses can scale confidently while keeping performance strong. I enjoy engineering solutions that deliver real results, from improving Core Web Vitals and site speed to designing technical SEO-friendly migrations and redirect structures. Whether I’m replacing heavy plugins with targeted snippets, building multi-currency tax logic, or automating content and feed syncs, my goal is always the same: fast, stable, production-ready web platforms that look great and convert well.

Available to hire

I’m Florian Myrta, a Web Developer and Digital Freelancer based in Tirana, with 7+ years of experience building and optimizing high-performance WordPress, WooCommerce, and Shopify e-commerce websites for international clients. I focus on custom back-end logic, clean and scalable code, and reliable integrations—so businesses can scale confidently while keeping performance strong.

I enjoy engineering solutions that deliver real results, from improving Core Web Vitals and site speed to designing technical SEO-friendly migrations and redirect structures. Whether I’m replacing heavy plugins with targeted snippets, building multi-currency tax logic, or automating content and feed syncs, my goal is always the same: fast, stable, production-ready web platforms that look great and convert well.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Language

English
Advanced
Italian
Advanced
Albanian
Fluent

Work Experience

Lead Full-Stack Developer at Web Developer - Digital Freelancer / Remote
January 1, 2022 - Present
Architect and scale custom WooCommerce and Shopify stores, optimizing site performance to meet strict Google Core Web Vitals requirements. Build complex backend business logic such as location-based EU tax rules, multi-region payment integrations, and automated feed synchronization. Develop custom PHP, WooCommerce, and Laravel solutions to optimize WordPress architectures by replacing heavy plugins with lightweight targeted code, automating content pipelines and improving load times to sub-second levels. Execute full domain migrations with careful redirect topologies to preserve technical SEO for high-traffic assets. Own remote delivery end-to-end, including client management, code reviews, and deployment pipelines independently.
Senior WordPress & E-Commerce Developer at iSmart
April 1, 2020 - January 1, 2022
Directed technical lifecycle of custom WordPress and WooCommerce builds using tailored PHP codebases and page builder frameworks (Elementor Pro, Divi). Performed technical audits to diagnose server and database issues, resolve complex performance bottlenecks, and improve reliability for e-commerce workloads.
Senior WordPress & E-Commerce Developer at iSmart | Tirana, Albania
April 1, 2020 - January 1, 2022
Lead technical lifecycle of custom WordPress and WooCommerce builds using tailored PHP codebases and page builder frameworks such as Elementor Pro and Divi. Perform deep technical audits to diagnose server and database errors, identify performance bottlenecks, and implement fixes. Deliver reliable e-commerce solutions with a focus on stability, maintainability, and measurable performance improvements.
Webmaster (WordPress Developer) at Tiranaweb
January 1, 2019 - April 1, 2020
Built and optimized custom client web applications with responsive, cross-browser compatible UI implementation and WordPress-focused development.
Webmaster (WordPress Developer) at Tiranaweb | Tirana, Albania
January 1, 2019 - April 1, 2020
Build and optimize custom client web applications with cross-browser compatibility and responsive UI implementation. Focus on practical frontend delivery while supporting WordPress-based solutions for clients.
IT Support & WordPress Developer at Easysystem
March 1, 2018 - December 1, 2018
Managed system infrastructure performance and developed custom functional landing pages for internal software tools, supporting operational stability and delivery.
IT Support & WordPress Developer at Easysystem | Tirana, Albania
March 1, 2018 - December 1, 2018
Manage system infrastructure performance and develop functional landing pages for internal software tools. Support WordPress development and small web solutions as part of maintaining dependable internal and client workflows.
Front-End Developer Intern at Web Creative
May 1, 2017 - December 1, 2017
Translated UI/UX mockups into clean, responsive front-end components using HTML, CSS, and JavaScript. Designed and maintained custom WordPress landing pages with modular page builders, lightweight assets, structured site management, ongoing security hardening, core updates, and database optimization.
Front-End Developer Intern at Web Creative | Tirana, Albania
May 1, 2017 - December 1, 2017
Translate UI/UX mockups into clean, responsive frontend components using HTML, CSS, and JavaScript. Design and maintain custom WordPress landing pages using modular page builders and lightweight assets. Participate in structured site management, including security hardening, core updates, and database optimization.

Education

BSc, Mathematical & Computer Engineering at Faculty of Natural Sciences (FSHN), University of Tirana
October 1, 2013 - October 1, 2016
BSc, Mathematical & Computer Engineering at Faculty of Natural Sciences (FSHN), University of Tirana
October 1, 2013 - October 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Education, Professional Services
    Creative Agency Website

    Engineered Kalide Studio’s website: a high-impact, dark-mode media platform for a London video production studio, featuring async video pipelines and optimized mobile CWV.

    Premium WordPress Setup for an Elite Writing Coach

    This website has been successfully designed and adapted precisely to the client’s profile and brand. This project focused on engineering a refined, high-converting digital presence for a personal development brand. The objective was to replace slow templates with a custom WordPress and Elementor Flexbox architecture, creating a calm, minimalist environment where storytelling and personal growth take center stage.

    Instead of relying on heavy third-party plugins, the platform was structured using clean layout nesting to drastically reduce DOM depth. This ensures a fast, intuitive user journey—guiding visitors effortlessly from content discovery straight to premium coaching inquiry forms. Particular attention was given to typography and fluid mobile responsive scaling to protect user engagement and prevent layout shifts (CLS).

    Built with optimized script management and next-gen image pipelines, the website is fully responsive, future-proof against core platform updates, and built to turn organic traffic into high-ticket clients.

    Shopify E-Commerce: High-End Contemporary Fashion Brand

    This project focused on engineering a high-end, minimalist e-commerce experience for an elite contemporary fashion brand Monica Marracino. The strategic objective was to replace a basic template with an editorial-grade digital space that mirrors the timeless quality of the collections while drastically reducing checkout abandonment.

    The frontend architecture was developed with an elegant layout design, utilizing optimized typography loading, generous breathing space, and a clean structural layout that elevates product photography. Every stage of the collection grid was built to optimize user journeys, ensuring fluid transitions from discovery to cart interaction. To protect the brand’s premium positioning, custom product section logic was implemented to emphasize materials and fine textures without slowing down mobile performance.

    Built on Shopify using native theme environments and minimal app dependencies, the store features a highly polished transaction funnel. It delivers flawless mobile responsiveness and accelerated page speeds designed specifically to convert premium consumer traffic into revenue.

    Advanced WooCommerce E-Commerce Platform

    Full-stack development, custom architecture, and server management for a high-traffic e-commerce platform managing over 200+ products. Built for maximum performance, multi-region compliance, and seamless user experience.

    Key Deliverables & Custom Implementations:

    Tailored WooCommerce Architecture: Custom PHP/JS modifications for product layouts, bespoke checkout flows, and complex localized tax rules.

    Multilingual Setup: Multi-region configuration utilizing WPML for seamless international customer experiences.

    Performance & Core Web Vitals: Advanced Caching, script containment, and database sanitation ensuring high-speed delivery under load.

    Infrastructure & Security: Full VPS hosting management, webmail configuration, automated updates, and WAF security hardening.

    Transactional Communications: Custom-coded HTML email templates mapped to custom order states.