I’m Florian Myrta, a Web Developer and Digital Freelancer based in Tirana, with 7+ years of experience building and optimizing high-performance WordPress, WooCommerce, and Shopify e-commerce websites for international clients. I focus on custom back-end logic, clean and scalable code, and reliable integrations—so businesses can scale confidently while keeping performance strong.
I enjoy engineering solutions that deliver real results, from improving Core Web Vitals and site speed to designing technical SEO-friendly migrations and redirect structures. Whether I’m replacing heavy plugins with targeted snippets, building multi-currency tax logic, or automating content and feed syncs, my goal is always the same: fast, stable, production-ready web platforms that look great and convert well.
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Engineered Kalide Studio’s website: a high-impact, dark-mode media platform for a London video production studio, featuring async video pipelines and optimized mobile CWV.
This website has been successfully designed and adapted precisely to the client’s profile and brand. This project focused on engineering a refined, high-converting digital presence for a personal development brand. The objective was to replace slow templates with a custom WordPress and Elementor Flexbox architecture, creating a calm, minimalist environment where storytelling and personal growth take center stage.
Instead of relying on heavy third-party plugins, the platform was structured using clean layout nesting to drastically reduce DOM depth. This ensures a fast, intuitive user journey—guiding visitors effortlessly from content discovery straight to premium coaching inquiry forms. Particular attention was given to typography and fluid mobile responsive scaling to protect user engagement and prevent layout shifts (CLS).
Built with optimized script management and next-gen image pipelines, the website is fully responsive, future-proof against core platform updates, and built to turn organic traffic into high-ticket clients.
This project focused on engineering a high-end, minimalist e-commerce experience for an elite contemporary fashion brand Monica Marracino. The strategic objective was to replace a basic template with an editorial-grade digital space that mirrors the timeless quality of the collections while drastically reducing checkout abandonment.
The frontend architecture was developed with an elegant layout design, utilizing optimized typography loading, generous breathing space, and a clean structural layout that elevates product photography. Every stage of the collection grid was built to optimize user journeys, ensuring fluid transitions from discovery to cart interaction. To protect the brand’s premium positioning, custom product section logic was implemented to emphasize materials and fine textures without slowing down mobile performance.
Built on Shopify using native theme environments and minimal app dependencies, the store features a highly polished transaction funnel. It delivers flawless mobile responsiveness and accelerated page speeds designed specifically to convert premium consumer traffic into revenue.
Full-stack development, custom architecture, and server management for a high-traffic e-commerce platform managing over 200+ products. Built for maximum performance, multi-region compliance, and seamless user experience.
Key Deliverables & Custom Implementations:
Tailored WooCommerce Architecture: Custom PHP/JS modifications for product layouts, bespoke checkout flows, and complex localized tax rules.
Multilingual Setup: Multi-region configuration utilizing WPML for seamless international customer experiences.
Performance & Core Web Vitals: Advanced Caching, script containment, and database sanitation ensuring high-speed delivery under load.
Infrastructure & Security: Full VPS hosting management, webmail configuration, automated updates, and WAF security hardening.
Transactional Communications: Custom-coded HTML email templates mapped to custom order states.
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