Challenges:
When I started as the Marketing Manager for Digitalmedia Solutions, it was a web design company that targeted local clients with very restricted growth potential.

Solution:

• Managed the company’s rebranding, to reposition it as a premium solution provider.
• Spearheaded vertical expansion by introducing new solutions beyond just web design, including SEO, CMS (Content Management System), and multimedia.
• Built partnerships in Saudi Arabia and Bahrain to reduce dependency on the local Jordanian market.
• Designed an affiliate program.
• Developed a content marketing plan for SEO and PR, including speaking at different events and media outlets. This increased the company’s SERP ranking, brand awareness, and brand authority within the industry.

Results:

• The rebranding and PR allowed it to increase its perceived value, attract larger clients, and maximize its profits by leveraging the prices while maintaining the same overhead and operational expenses.
• The vertical and horizontal expansion expanded their client base, increased customer lifetime value (CLV), and helped them maintain a competitive advantage by becoming a web and multimedia solution hub across markets.
• The affiliate program and partnerships generated most of the leads within less than two years
• Overall, the strategy resulted in 237.5% year-over-year revenue growth after 18 months of implementation.