Hi, I’m Henrique Cruz, a Senior Software Engineer with over 15 years of experience specializing in high-performance WooCommerce environments, legacy system modernization, and resilience engineering. I architect scalable e-commerce solutions and maintain critical payment integrations used by thousands of merchants. I bring a strong sysadmin background (Linux, AWS, Email Infrastructure) and deep expertise in WooCommerce internals (Hooks, REST API, Order Classes). I’m a product-minded engineer who translates complex financial requirements into robust architectures, debugging distributed systems, optimizing databases for high-volume stores, and ensuring data integrity in financial transactions.

Henrique Cruz

Hi, I’m Henrique Cruz, a Senior Software Engineer with over 15 years of experience specializing in high-performance WooCommerce environments, legacy system modernization, and resilience engineering. I architect scalable e-commerce solutions and maintain critical payment integrations used by thousands of merchants. I bring a strong sysadmin background (Linux, AWS, Email Infrastructure) and deep expertise in WooCommerce internals (Hooks, REST API, Order Classes). I’m a product-minded engineer who translates complex financial requirements into robust architectures, debugging distributed systems, optimizing databases for high-volume stores, and ensuring data integrity in financial transactions.

Available to hire

Hi, I’m Henrique Cruz, a Senior Software Engineer with over 15 years of experience specializing in high-performance WooCommerce environments, legacy system modernization, and resilience engineering. I architect scalable e-commerce solutions and maintain critical payment integrations used by thousands of merchants.

I bring a strong sysadmin background (Linux, AWS, Email Infrastructure) and deep expertise in WooCommerce internals (Hooks, REST API, Order Classes). I’m a product-minded engineer who translates complex financial requirements into robust architectures, debugging distributed systems, optimizing databases for high-volume stores, and ensuring data integrity in financial transactions.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

Portuguese
Fluent
English
Fluent

Work Experience

Partner Lead Developer & Product Owner at PAGHIPER PAGAMENTOS
January 1, 2017 - Present
Architected and maintained the official WooCommerce integration plugin; ensured 99.9% uptime for financial transaction processing; led compatibility with HPOS and PHP versions; provided Tier 3 support resolving conflicts with third-party themes, checkout editors, and server configurations.
Senior Backend Engineer at AXPE IMÓVEIS / COSTA CÉSAR
January 1, 2021 - January 1, 2023
Re-engineered critical data synchronization with external CRM (Vista); implemented asynchronous queues and exponential backoff; improved performance of search queries/frontend logic; redesigned database schema to ensure 100% data integrity between CRM and frontend.
Cloud Architect & DevOps Lead at TINPIX / FUTUREBRAND (PROJECT: PINGUIM TRAVEL)
January 1, 2020 - January 1, 2022
Architected high-availability AWS-based infrastructure with Auto Scaling Groups, ELB, and CloudFront; implemented rigorous health checks; built a telemetry pipeline for log ingestion and observability across iOS/Android apps.
Sysadmin & Full Stack Developer at Independent Consultant & Hosting Provider
January 1, 2014 - Present
Managed proprietary hosting infrastructure, Linux security, performance tuning (HTTP/2, Brotli, NGINX), and automated backups; developed email deliverability tooling (IP rotation, HELO/PTR updates); delivered 50+ projects including WooCommerce and ERP integrations.
Senior Backend Engineer at TINPIX / FUTUREBRAND
January 1, 2021 - December 31, 2022
Re-engineered a critical synchronization pipeline with an external CRM, implemented asynchronous queues and exponential backoff to handle aggressive API rate limits, eliminated downtime. Optimized complex search queries and frontend logic, resolved zero-result issues, and redesigned the database schema for data integrity between CRM and frontend.
Cloud Architect & DevOps Lead at TINPIX
January 1, 2021 - December 31, 2022
Architected a high-availability AWS infrastructure with Auto Scaling Groups, ELB, and CloudFront; designed health checks to ensure new instances were fully operational before accepting traffic; built a custom telemetry pipeline to ingest and analyze logs from iOS/Android apps.

Education

Add your educational history here.

Qualifications

Self-Taught Software Engineer
January 11, 2030 - December 7, 2025
Self-Taught Software Engineer
January 11, 2030 - December 15, 2025

Industry Experience

Software & Internet, Financial Services, Retail, Professional Services, Real Estate & Construction

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
See more