Hi, I’m Henrique Cruz, a Senior Software Engineer with over 15 years of experience specializing in high-performance WooCommerce environments, legacy system modernization, and resilience engineering. I architect scalable e-commerce solutions and maintain critical payment integrations used by thousands of merchants. I bring a strong sysadmin background (Linux, AWS, Email Infrastructure) and deep expertise in WooCommerce internals (Hooks, REST API, Order Classes). I’m a product-minded engineer who translates complex financial requirements into robust architectures, debugging distributed systems, optimizing databases for high-volume stores, and ensuring data integrity in financial transactions.…

Henrique Cruz

Hi, I’m Henrique Cruz, a Senior Software Engineer with over 15 years of experience specializing in high-performance WooCommerce environments, legacy system modernization, and resilience engineering. I architect scalable e-commerce solutions and maintain critical payment integrations used by thousands of merchants. I bring a strong sysadmin background (Linux, AWS, Email Infrastructure) and deep expertise in WooCommerce internals (Hooks, REST API, Order Classes). I’m a product-minded engineer who translates complex financial requirements into robust architectures, debugging distributed systems, optimizing databases for high-volume stores, and ensuring data integrity in financial transactions.…

Available to hire

Hi, I’m Henrique Cruz, a Senior Software Engineer with over 15 years of experience specializing in high-performance WooCommerce environments, legacy system modernization, and resilience engineering. I architect scalable e-commerce solutions and maintain critical payment integrations used by thousands of merchants.

I bring a strong sysadmin background (Linux, AWS, Email Infrastructure) and deep expertise in WooCommerce internals (Hooks, REST API, Order Classes). I’m a product-minded engineer who translates complex financial requirements into robust architectures, debugging distributed systems, optimizing databases for high-volume stores, and ensuring data integrity in financial transactions.

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Skills

Experience Level

WooCommerce
Expert
PHP
Expert
API
Expert
WordPress
Expert
MySQL
Expert
JavaScript
Expert
AWS
Expert
Docker
Expert
PostgreSQL
Expert
React JS
Expert
HTML5
Expert
Node.js
Expert
Redis
Expert
CSS
Expert
Express
Intermediate
Kubernetes
Intermediate
GitHub CoPilot
Intermediate
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Language

Portuguese
Fluent
English
Fluent

Work Experience

Partner Lead Developer & Product Owner at PAGHIPER PAGAMENTOS
January 1, 2017 - Present
Architected and maintained the official WooCommerce integration plugin; ensured 99.9% uptime for financial transaction processing; led compatibility with HPOS and PHP versions; provided Tier 3 support resolving conflicts with third-party themes, checkout editors, and server configurations.
Senior Backend Engineer at AXPE IMÓVEIS / COSTA CÉSAR
January 1, 2021 - January 1, 2023
Re-engineered critical data synchronization with external CRM (Vista); implemented asynchronous queues and exponential backoff; improved performance of search queries/frontend logic; redesigned database schema to ensure 100% data integrity between CRM and frontend.
Cloud Architect & DevOps Lead at TINPIX / FUTUREBRAND (PROJECT: PINGUIM TRAVEL)
January 1, 2020 - January 1, 2022
Architected high-availability AWS-based infrastructure with Auto Scaling Groups, ELB, and CloudFront; implemented rigorous health checks; built a telemetry pipeline for log ingestion and observability across iOS/Android apps.
Sysadmin & Full Stack Developer at Independent Consultant & Hosting Provider
January 1, 2014 - Present
Managed proprietary hosting infrastructure, Linux security, performance tuning (HTTP/2, Brotli, NGINX), and automated backups; developed email deliverability tooling (IP rotation, HELO/PTR updates); delivered 50+ projects including WooCommerce and ERP integrations.
Senior Backend Engineer at TINPIX / FUTUREBRAND
January 1, 2021 - December 31, 2022
Re-engineered a critical synchronization pipeline with an external CRM, implemented asynchronous queues and exponential backoff to handle aggressive API rate limits, eliminated downtime. Optimized complex search queries and frontend logic, resolved zero-result issues, and redesigned the database schema for data integrity between CRM and frontend.
Cloud Architect & DevOps Lead at TINPIX
January 1, 2021 - December 31, 2022
Architected a high-availability AWS infrastructure with Auto Scaling Groups, ELB, and CloudFront; designed health checks to ensure new instances were fully operational before accepting traffic; built a custom telemetry pipeline to ingest and analyze logs from iOS/Android apps.

Education

Add your educational history here.

Qualifications

Self-Taught Software Engineer
January 11, 2030 - December 7, 2025
Self-Taught Software Engineer
January 11, 2030 - December 15, 2025

Industry Experience

Software & Internet, Financial Services, Retail, Professional Services, Real Estate & Construction
    paper Sinqia

    ![Sinqia’s Website](https://www.twine.net/signin

    Project: Sinqia (Enterprise Website)
    Role: Lead Developer / Frontend & Backend
    Tech Stack: WordPress (Custom Theme), PHP, JavaScript.

    Overview:
    A corporate portal for one of Brazil’s leading financial technology providers. The project demanded strict adherence to brand guidelines, high-performance loading for investors, and a custom CMS structure. All of the animations were done by hand and stacked to be executed as you scroll the page.

    Note: The live project has since been down by the client because the company was bought by Evertec recently. The link below is a functional mirror hosted on my server to demonstrate the original design fidelity and frontend implementation.

    To browse, please visit: [https://www.twine.net/signin