Henrique Cruz

Available to hire

Hi, I’m Henrique Cruz, a Senior Software Engineer with over 15 years of experience specializing in high-performance WooCommerce environments, legacy system modernization, and resilience engineering.

About

Hi, I’m Henrique Cruz, a Senior Software Engineer with over 15 years of experience specializing in high-performance WooCommerce environments, legacy system modernization, and resilience engineering. I architect scalable e-commerce solutions and maintain critical payment integrations used by thousands of merchants.

I bring a strong sysadmin background (Linux, AWS, Email Infrastructure) and deep expertise in WooCommerce internals (Hooks, REST API, Order Classes). I’m a product-minded engineer who translates complex financial requirements into robust architectures, debugging distributed systems, optimizing databases for high-volume stores, and ensuring data integrity in financial transactions.

  • Joined December 2025

Industry experience

  • Software & Internet
  • Financial Services
  • Retail
  • Professional Services
  • Real Estate & Construction

Projects · 1

![Sinqia’s Website](https://www.twine.net/signin

Project: Sinqia (Enterprise Website)
Role: Lead Developer / Frontend & Backend
Tech Stack: WordPress (Custom Theme), PHP, JavaScript.

Overview:
A corporate portal for one of Brazil’s leading financial technology providers. The project demanded strict adherence to brand guidelines, high-performance loading for investors, and a custom CMS structure. All of the animations were done by hand and stacked to be executed as you scroll the page.

Note: The live project has since been down by the client because the company was bought by Evertec recently. The link below is a functional mirror hosted on my server to demonstrate the original design fidelity and frontend implementation.

To browse, please visit: [https://www.twine.net/signin

  • Web Developer

Work experience· 6 roles

Cloud Architect & DevOps Lead · TINPIXJan 2021 – Dec 2022 · 2 yrs

Architected a high-availability AWS infrastructure with Auto Scaling Groups, ELB, and CloudFront; designed health checks to ensure new instances were fully operational before accepting traffic; built a custom telemetry pipeline to ingest and analyze logs from iOS/Android apps.

Senior Backend Engineer · TINPIX / FUTUREBRANDJan 2021 – Dec 2022 · 2 yrs

Re-engineered a critical synchronization pipeline with an external CRM, implemented asynchronous queues and exponential backoff to handle aggressive API rate limits, eliminated downtime. Optimized complex search queries and frontend logic, resolved zero-result issues, and redesigned the database schema for data integrity between CRM and frontend.

Senior Backend Engineer · AXPE IMÓVEIS / COSTA CÉSARJan 2021 – Jan 2023 · 2 yrs 1 mo

Re-engineered critical data synchronization with external CRM (Vista); implemented asynchronous queues and exponential backoff; improved performance of search queries/frontend logic; redesigned database schema to ensure 100% data integrity between CRM and frontend.

Cloud Architect & DevOps Lead · TINPIX / FUTUREBRAND (PROJECT: PINGUIM TRAVEL)Jan 2020 – Jan 2022 · 2 yrs 1 mo
Partner Lead Developer & Product Owner · PAGHIPER PAGAMENTOSJan 2017 – Present · 9 yrs 11 mos
Sysadmin & Full Stack Developer · Independent Consultant & Hosting ProviderJan 2014 – Present · 12 yrs 11 mos

Certifications and awards

Self-Taught Software Engineer2030 – 2025
Self-Taught Software Engineer2030 – 2025

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