Designed a modern, minimalist product catalog that balances clean aesthetics with strong brand consistency. The layout focuses on clarity, using sleek typography, ample white space, and structured sections to enhance readability and guide the viewer through the content. This project aimed to showcase products in a professional, elegant way while reinforcing the brand’s identity across every page. The result is a polished, user-friendly catalog ideal for both print and digital use.

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A premium corporate notebook designed to reflect brand values through clean design and functional aesthetics.
This project focused on creating a professional, minimal cover with subtle branding and thoughtful details that align with the company’s identity.

The goal was to craft a piece of stationery that’s not just practical but also visually refined — reinforcing brand presence in a subtle, elegant way.

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Puffeez is a fun, flavor-packed snack concept I developed from scratch — from the brand name and tone of voice, to mascot creation, packaging design, and visual identity.

The goal was to create something bold, quirky, and eye-catching while keeping it lighthearted and snackable for social media and shelf appeal alike.

This project challenged me to merge storytelling with packaging, and it was super fun experimenting with custom illustrations and playful character design.

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This project involved designing a luxurious packaging experience for a premium gift box and tin container. The goal was to create a design that felt festive, elegant, and high-end, suitable for special occasions or limited edition releases. I used a rich, sophisticated color palette combined with metallic accents and detailed patterns to enhance the sense of exclusivity.

From initial concept sketches to final mockups, I focused on every aspect—material selection, visual balance, and the tactile unboxing journey. The typography and layout were chosen to reflect refinement and celebration, while the tin design maintained consistency with the overall brand aesthetic.

This project reflects my ability to translate brand values into packaging that not only looks beautiful but also tells a story. It’s a perfect example of how I blend strategic design thinking with visual appeal to create packaging that feels like a gift in itself.

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Created eye-catching packaging for a snack bar box, blending bold colors, dynamic layout, and appetizing visuals to appeal to consumers. The design highlights flavor, energy, and convenience—key values of the brand. From concept to final print-ready files, this project reflects my focus on functional, market-ready packaging with strong shelf presence.

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https://www.behance.net/hidaazhar95