Future Encounters

As part of a team, I contributed to a transmedia project, Future Encounters, which explored the metaverse and immersive technologies. I led the creation of a cohesive visual identity, including an avatar, logo, and brand fonts that reflected cutting-edge technology and trustworthiness. For the social media campaign, I designed infographics, memes, videos, and curated posts, tying them into our documentary to drive awareness. During the documentary premiere, I live-tweeted to engage the audience in real-time. This project demonstrated my ability to integrate transmedia storytelling with creative marketing strategies.

Link to project strategy summary:
https://www.twine.net/signin