ADIDAS - Illustrated storyboards for CAM video animation

Inger Holstvig Faerch
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The objective was have a video in place that provides all key information regarding
CAM explained in max 2 minutes.
A brief summary of this job was creating a visual representation of the journey and process from 100-day update to activation, showing where they came from, where they were heading, the global set up and the unique account managers working
directly with markets.

BEGINNING:
From the beginning of going from 215 agencies across the world to 1, showingthe middle, their current one global process… to the end of showing how they strengthening the brand, building a strong connection and collaborative approach from global to local.

The target audience:
Adidas: Market Marketing teams, Brand Comms, Retail, Wholesale, Digital.

Below are the illustrations created for the storyboard that would be animated
for this project.