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Hi, I’m Jefferson Espindola, a Senior Web Designer and Front-End Developer with over 6 years of experience creating high-converting, visually compelling digital experiences. I specialize in conversion-focused design (CRO), Figma design systems, technical SEO, and GEO (Generative Engine Optimization). I’ve delivered 200+ web projects across B2C, service businesses, and performance-driven environments, consistently aligning design decisions with measurable business outcomes. I thrive in fast-paced startup settings, enjoying ownership and cross-functional collaboration. Recently I lead design and development end-to-end, built scalable design systems, and collaborated with cross-regional teams to translate briefs into clean, conversion-aware front-end executions.…Hi, I’m Jefferson Espindola, a Senior Web Designer and Front-End Developer with over 6 years of experience creating high-converting, visually compelling digital experiences. I specialize in conversion-focused design (CRO), Figma design systems, technical SEO, and GEO (Generative Engine Optimization). I’ve delivered 200+ web projects across B2C, service businesses, and performance-driven environments, consistently aligning design decisions with measurable business outcomes. I thrive in fast-paced startup settings, enjoying ownership and cross-functional collaboration. Recently I lead design and development end-to-end, built scalable design systems, and collaborated with cross-regional teams to translate briefs into clean, conversion-aware front-end executions.

Jeferson Espindola

Web Designer, Front-End Developer, UI Designer, +2

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Hi, I’m Jefferson Espindola, a Senior Web Designer and Front-End Developer with over 6 years of experience creating high-converting, visually compelling digital experiences. I specialize in conversion-focused design (CRO), Figma design systems, technical SEO, and GEO (Generative Engine Optimization). I’ve delivered 200+ web projects across B2C, service businesses, and performance-driven environments, consistently aligning design decisions with measurable business outcomes. I thrive in fast-paced startup settings, enjoying ownership and cross-functional collaboration. Recently I lead design and development end-to-end, built scalable design systems, and collaborated with cross-regional teams to translate briefs into clean, conversion-aware front-end executions.…Hi, I’m Jefferson Espindola, a Senior Web Designer and Front-End Developer with over 6 years of experience creating high-converting, visually compelling digital experiences. I specialize in conversion-focused design (CRO), Figma design systems, technical SEO, and GEO (Generative Engine Optimization). I’ve delivered 200+ web projects across B2C, service businesses, and performance-driven environments, consistently aligning design decisions with measurable business outcomes. I thrive in fast-paced startup settings, enjoying ownership and cross-functional collaboration. Recently I lead design and development end-to-end, built scalable design systems, and collaborated with cross-regional teams to translate briefs into clean, conversion-aware front-end executions.

Available to hire

Hi, I’m Jefferson Espindola, a Senior Web Designer and Front-End Developer with over 6 years of experience creating high-converting, visually compelling digital experiences. I specialize in conversion-focused design (CRO), Figma design systems, technical SEO, and GEO (Generative Engine Optimization). I’ve delivered 200+ web projects across B2C, service businesses, and performance-driven environments, consistently aligning design decisions with measurable business outcomes.

I thrive in fast-paced startup settings, enjoying ownership and cross-functional collaboration. Recently I lead design and development end-to-end, built scalable design systems, and collaborated with cross-regional teams to translate briefs into clean, conversion-aware front-end executions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Intermediate

Work Experience

Senior Web Designer & Developer at PRO EMI Studio

July 1, 2023 - Present

Led design and development of high-impact web projects from Figma concept to production, with a strong emphasis on conversion and business results. Built scalable design systems and reusable component libraries in Figma to ensure visual consistency and faster iteration across projects. Led landing page redesigns for high-volume campaigns, continuously improving conversion rates based on user behavior data (Microsoft Clarity, heatmaps). Delivered a redesign for GP Plasticos that increased conversion rate by 20.44%, reduced cost per lead by 33%, and generated 667 additional leads per month with the same ad budget. Contributed to digital ecosystems influencing client revenue by aligning design and technical decisions with business strategy.

Web Designer & Developer at Machine Tech Studio

September 1, 2019 - Present

Founded and led a web design and development studio, delivering 200+ projects across B2C, service businesses, law firms, and industrial companies. Applied conversion-focused design principles across all projects: clear value proposition, optimized user journeys, and data-driven iteration. Established design and development standards, improving consistency, maintainability, and delivery efficiency across projects.

Mid-level Web Designer & Developer at Atom Six Studio

May 1, 2024 - April 1, 2025

Designed and implemented user-focused web experiences in an international delivery environment, following established design and usability best practices. Collaborated with designers and cross-regional partners to translate briefs into clean, conversion-aware front-end execution.