I'm Jessica Dooley, a Senior WordPress Developer with 19+ years of experience building high-performing, optimized websites. I specialize in Divi theme development, custom WordPress solutions, and performance optimization, delivering 100+ sites across ecommerce, small businesses, and enterprise clients. I excel at turning business requirements into scalable technical approaches—focusing on theme and plugin customization, accessibility (ADA/WCAG), technical SEO, and core web vitals. I enjoy partnering with designers, marketers, and stakeholders to create intuitive, conversion-focused experiences.…

Jessica Dooley

I'm Jessica Dooley, a Senior WordPress Developer with 19+ years of experience building high-performing, optimized websites. I specialize in Divi theme development, custom WordPress solutions, and performance optimization, delivering 100+ sites across ecommerce, small businesses, and enterprise clients. I excel at turning business requirements into scalable technical approaches—focusing on theme and plugin customization, accessibility (ADA/WCAG), technical SEO, and core web vitals. I enjoy partnering with designers, marketers, and stakeholders to create intuitive, conversion-focused experiences.…

Available to hire

I’m Jessica Dooley, a Senior WordPress Developer with 19+ years of experience building high-performing, optimized websites. I specialize in Divi theme development, custom WordPress solutions, and performance optimization, delivering 100+ sites across ecommerce, small businesses, and enterprise clients.

I excel at turning business requirements into scalable technical approaches—focusing on theme and plugin customization, accessibility (ADA/WCAG), technical SEO, and core web vitals. I enjoy partnering with designers, marketers, and stakeholders to create intuitive, conversion-focused experiences.

See more

Skills

Experience Level

WordPress
Expert
UI
Expert
Business Card
Expert
CSS
Expert
HTML5
Expert
Web Design
Expert
Logo
Expert
JavaScript
Expert
Email Design
Expert
Email Marketing
Expert
Mailchimp
Expert
VS Code
Expert
jQuery
Expert
Tailwind
Expert
Magento
Expert
PHP
Expert
WooCommerce
Expert
Figma
Expert
Canva
Expert
Social Media Design
Expert
SVG
Expert
Shopify
Expert
Github
Expert
SEO
Expert
Branding
Expert
Adobe Illustrator
Expert
API
Expert
Motion Graphic
Expert
Jira
Expert
RankMath
Intermediate
SEMrush
Intermediate
GitHub CoPilot
Intermediate
React JS
Intermediate
Ahrefs
Intermediate
Klaviyo
Intermediate
Docker
Intermediate
MySQL
Intermediate
MariaDB
Intermediate
Google Ads
Intermediate
SQL
Intermediate
HubSpot
Beginner
Google API
Beginner
Vue.js
Beginner
Laravel
Beginner
See more

Work Experience

WordPress Developer & CMS Specialist at Self-Employed / Freelance
December 30, 2022 - Present
• Designs and develops custom websites across WordPress, ExpressionEngine, and CraftCMS, delivering an average of 8-10 projects annually. • Implements custom WordPress solutions using Advanced Custom Fields, Custom Post Types, and WooCommerce for scalable content management. • Optimized site performance by reducing page load times by 40-60% through caching implementation, image optimization, and code minification. • Conducts client discovery sessions and requirement gathering, translating business goals into technical specifications and accurate project timelines.
Senior Web Developer & CMS Specialist at 5280Devs
December 30, 2022 - Present
• Designs and develops custom websites across WordPress, ExpressionEngine, and CraftCMS, delivering an average of 8-10 projects annually. • Implements custom WordPress solutions using Advanced Custom Fields, Custom Post Types, and WooCommerce for scalable content management. • Optimized site performance by reducing page load times by 40-60% through caching, image optimization, and code minification. • Conducts client discovery sessions and requirement gathering, translating business goals into technical specifications and accurate project timelines.
Senior Web Developer & Consultant at ToolStudios
December 31, 2017 - December 31, 2024
• Maintained and modernized portfolio of 15-20 active WordPress and eCommerce sites for clients in wellness, hospitality, cannabis, and lifestyle sectors. • Rebuilt legacy websites into modular CMS architectures, improving admin workflow efficiency and reducing content update time by approximately 50%. • Integrated third-party platforms including CRMs, analytics tools, email marketing systems, and payment gateways via API connections. • Managed site migrations, hosting transitions, and deployment workflows while implementing security hardening and SSL configurations.
Senior Web Developer at ToolStudios
December 31, 2010 - December 31, 2017
• Developed full-scale custom websites for local businesses and nationwide brands, averaging 10-12 major projects per year. • Partnered with designers and creative directors to translate design mockups into responsive, brand-aligned user interfaces. • Maintained ongoing client relationships, managing support tickets, bug fixes, plugin updates, and performance improvements for 20+ active sites. • Implemented version control workflows using Git, improving team collaboration and reducing deployment errors.
Front-End Developer at RezStream
December 25, 2006 - December 25, 2010
• Built custom CMS templates for 30+ hospitality clients with emphasis on conversion-focused layouts and intuitive navigation. • Developed responsive, mobile-optimized booking interfaces that improved user experience and reduced booking abandonment. • Integrated dynamic content and booking system functionality.

Education

Bachelor of Science in Art & Multimedia Design at University of Oregon
January 1, 2003 - January 1, 2006
Associate of Arts & Design at Lane Community College
January 1, 1998 - January 1, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Travel & Hospitality, Professional Services, Retail, Other, Computers & Electronics, Consumer Goods, Non-Profit Organization
    Brand Identity & Custom Divi 5 Website: Mint Physical Therapy | 2026
    Mint Physical Therapy needed a complete digital rescue. The owner is an integrative physical therapist who had been left stranded by a previous designer with an inaccessible 1-page website. I stepped in to provide a comprehensive brand identity from the ground up, paired with a custom and scalable website she can actually control. THE BRAND IDENTITY I started by deeply integrating her existing Astro Identity into a comprehensive visual identity guide. This foundation defined her core values and market position as a soul-driven niche bridging traditional physical therapy and alternative healing. To bring this strategy to life, I developed a complete visual ecosystem. I designed a custom logo featuring a stylized hand gently holding a mint sprig within a dotted circular frame, symbolizing holistic movement and natural healing. The package included multiple variations to ensure flawless application across any medium. I paired the elegant Wreath script and organic Coniferous serif for brand marks with clean web fonts to guarantee legibility while maintaining a soft and approachable tone. I also built an Aurora-inspired color palette featuring midnight indigo, vibrant mint, ocean teal, rose quartz, and amethyst root to visually communicate cosmic wisdom and professional clarity. The visual identity was rounded out with custom flourishes, patterns, a curated mood board, and essential print collateral - including a standard business card, and a tarot-inspired business card. THE WEBSITE DESIGN STRATEGY The client was fielding a massive volume of phone calls just to answer basic questions about insurance and treatments. Aesthetically, I had to capture her alternative approach - keeping that subtle energy without alienating traditional patients. I focused on balancing a clean and clinical layout with a warm and welcoming feel. THE DEVELOPMENT I built a custom, highly scannable site using the Divi 5 framework. The architecture heavily prioritizes FAQs, making essential details easy to find from any page. I also set up a scalable foundation for her future plans, building in the structure for a blog, testimonials, and pillar pages so everything is ready to go for a future rollout. THE OUTCOME & PERFORMANCE Mint Physical Therapy now has a highly functional digital home and a deeply personal brand identity. The new site empowers the client to easily manage the site's content. By putting the answers to common questions front and center, the website actively reduces administrative phone calls and pre-qualifies patients, letting her focus entirely on patient care. Because this build required a seamless user experience, optimizing the site's technical foundation was a top priority. The final PageSpeed Insights Desktop audit delivered exceptional results: • Performance: 96 • Accessibility: 100 • Best Practices: 100 • SEO: 100 These scores ensure the site not only looks great but runs incredibly fast and meets strict modern web standards.…