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I'm Jessica Dooley, a Senior WordPress Developer with 19+ years of experience building high-performing, optimized websites. I specialize in Divi theme development, custom WordPress solutions, and performance optimization, delivering 100+ sites across ecommerce, small businesses, and enterprise clients. I excel at turning business requirements into scalable technical approaches—focusing on theme and plugin customization, accessibility (ADA/WCAG), technical SEO, and core web vitals. I enjoy partnering with designers, marketers, and stakeholders to create intuitive, conversion-focused experiences.…I'm Jessica Dooley, a Senior WordPress Developer with 19+ years of experience building high-performing, optimized websites. I specialize in Divi theme development, custom WordPress solutions, and performance optimization, delivering 100+ sites across ecommerce, small businesses, and enterprise clients. I excel at turning business requirements into scalable technical approaches—focusing on theme and plugin customization, accessibility (ADA/WCAG), technical SEO, and core web vitals. I enjoy partnering with designers, marketers, and stakeholders to create intuitive, conversion-focused experiences.

Jessica Dooley

Web Developer, Front-End Developer, Full Stack Developer, +3

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I'm Jessica Dooley, a Senior WordPress Developer with 19+ years of experience building high-performing, optimized websites. I specialize in Divi theme development, custom WordPress solutions, and performance optimization, delivering 100+ sites across ecommerce, small businesses, and enterprise clients. I excel at turning business requirements into scalable technical approaches—focusing on theme and plugin customization, accessibility (ADA/WCAG), technical SEO, and core web vitals. I enjoy partnering with designers, marketers, and stakeholders to create intuitive, conversion-focused experiences.…I'm Jessica Dooley, a Senior WordPress Developer with 19+ years of experience building high-performing, optimized websites. I specialize in Divi theme development, custom WordPress solutions, and performance optimization, delivering 100+ sites across ecommerce, small businesses, and enterprise clients. I excel at turning business requirements into scalable technical approaches—focusing on theme and plugin customization, accessibility (ADA/WCAG), technical SEO, and core web vitals. I enjoy partnering with designers, marketers, and stakeholders to create intuitive, conversion-focused experiences.

Available to hire

I’m Jessica Dooley, a Senior WordPress Developer with 19+ years of experience building high-performing, optimized websites. I specialize in Divi theme development, custom WordPress solutions, and performance optimization, delivering 100+ sites across ecommerce, small businesses, and enterprise clients.

I excel at turning business requirements into scalable technical approaches—focusing on theme and plugin customization, accessibility (ADA/WCAG), technical SEO, and core web vitals. I enjoy partnering with designers, marketers, and stakeholders to create intuitive, conversion-focused experiences.

Skills

Experience Level

Expert

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Intermediate

Intermediate

Intermediate

Intermediate

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Intermediate

Intermediate

Intermediate

Work Experience

Freelance WordPress Developer & CMS Specialist at Self-Employed / Remote

January 1, 2023 - Present

Designs and develops custom websites across WordPress, ExpressionEngine, and CraftCMS, delivering an average of 8-10 projects annually. Implements custom WordPress solutions using Advanced Custom Fields, Custom Post Types, and WooCommerce for scalable content management. Optimized site performance by reducing page load times by 40-60% through caching, image optimization, and code minification. Conducts client discovery sessions and requirement gathering, translating business goals into technical specifications and accurate project timelines.

Senior Web Developer & Consultant at ToolStudios

January 1, 2018 - January 1, 2025

Maintained and modernized portfolio of 15-20 active WordPress and eCommerce sites for clients in wellness, hospitality, cannabis, and lifestyle sectors. Rebuilt legacy websites into modular CMS architectures, improving admin workflow efficiency and reducing content update time by approximately 50%. Integrated third-party platforms including CRMs, analytics tools, email marketing systems, and payment gateways via API connections. Managed site migrations, hosting transitions, and deployment workflows while implementing security hardening and SSL configurations.

Senior Web Developer at ToolStudios

January 1, 2011 - January 1, 2018

Developed full-scale custom websites for local businesses and nationwide brands, averaging 10-12 major projects per year. Partnered with designers and creative directors to translate design mockups into responsive, brand-aligned user interfaces. Maintained ongoing client relationships, managing support tickets, bug fixes, plugin updates, and performance improvements for 20+ active sites. Implemented version control workflows using Git, improving team collaboration and reducing deployment errors.

Front-End Developer at RezStream

January 1, 2007 - January 1, 2011

Built custom CMS templates for 30+ hospitality clients with emphasis on conversion-focused layouts and intuitive navigation. Developed responsive, mobile-optimized booking interfaces that improved user experience and reduced booking abandonment. Integrated dynamic content and booking system functionality.

Freelance WordPress Developer & CMS Specialist at Self-Employed / Freelance

January 1, 2023 - Present

Designs and develops custom websites across WordPress, ExpressionEngine, and CraftCMS, delivering an average of 8-10 projects annually. Implements custom WordPress solutions using Advanced Custom Fields, Custom Post Types, and WooCommerce for scalable content management. Optimized site performance by reducing page load times by 40-60% through caching implementation, image optimization, and code minification. Conducts client discovery sessions and requirement gathering, translating business goals into technical specifications and accurate project timelines.