Hello! I’m Jewel Joy Balmaceda, a versatile digital marketing professional with six years of remote experience helping brands grow through data-driven social media, content strategy, and web presence. I thrive on turning insights into engaging campaigns, building cohesive brand experiences across websites, blogs, and social channels, and leveraging AI tools to automate workflows and accelerate results. In my downtime, I enjoy crafting clean visuals and compelling copy for social media, newsletters, and landing pages, always aiming to deliver value to audiences and clients alike. I’m excited to keep growing with a forward-thinking team that values creativity, efficiency, and measurable impact.

Jewel Joy Balmaceda

Hello! I’m Jewel Joy Balmaceda, a versatile digital marketing professional with six years of remote experience helping brands grow through data-driven social media, content strategy, and web presence. I thrive on turning insights into engaging campaigns, building cohesive brand experiences across websites, blogs, and social channels, and leveraging AI tools to automate workflows and accelerate results. In my downtime, I enjoy crafting clean visuals and compelling copy for social media, newsletters, and landing pages, always aiming to deliver value to audiences and clients alike. I’m excited to keep growing with a forward-thinking team that values creativity, efficiency, and measurable impact.

Available to hire

Hello! I’m Jewel Joy Balmaceda, a versatile digital marketing professional with six years of remote experience helping brands grow through data-driven social media, content strategy, and web presence. I thrive on turning insights into engaging campaigns, building cohesive brand experiences across websites, blogs, and social channels, and leveraging AI tools to automate workflows and accelerate results.

In my downtime, I enjoy crafting clean visuals and compelling copy for social media, newsletters, and landing pages, always aiming to deliver value to audiences and clients alike. I’m excited to keep growing with a forward-thinking team that values creativity, efficiency, and measurable impact.

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Language

English
Fluent

Work Experience

IT Coordinator / Web & Data Research Supervisor at Integrity Lives LLC
November 1, 2020 - March 1, 2022
In charge of maintaining and monitoring the feature and functionalities of the Integrity Lives brand's websites; supervises the data research team; strategizes the design and content of the websites, collaterals, and social media accounts for Integrity Lives Brands; updates the mobile app feature listings and data resources; communicates with the host company and oversees web hosting and data resources; monitors SEO and web performance; maintains and optimizes web properties across multiple channels.
IT Coordinator at The Pearl Dermatology and Laser Centre
June 1, 2015 - October 1, 2019
On-site IT coordination; updating and monitoring the company websites; maintains SEO; oversees online campaigns; manages social media channels; creates and edits promotional videos using Canva; manages landing pages and automation for virtual appointments; monitors weekly and monthly social media insights and conducts competitor research.
Freelance Graphic Designer & Web Developer at Self-Employed
January 1, 2014 - January 1, 2019
Created and designed client websites; logo design, branding assets, banners, T-shirt designs, and other graphic design tasks on a freelance basis.
Social Media & Marketing Manager at DKW Recruitment Group
May 1, 2023 - Present
Created graphic design and video content for social media platforms; marketed job openings; posted latest vacancies; sourced qualified candidates across New Zealand; collaborated with recruitment consultants; prepared monthly newsletters using Canva, Mailchimp, and Go High Level; set up landing pages and automation for virtual appointments; monitored weekly and monthly social media insights and conducted competitor research to optimize content strategy.
Social Media & Marketing Manager at VA Professionals Global
May 1, 2025 - Present
Create engaging graphic and video content for social media platforms; update and maintain the company website on Go High Level; utilize AI automation responses; design and distribute monthly and weekly newsletters via Canva, Mailchimp, and GHL; monitor weekly and monthly social media insights; research AI tools to enhance content creation and workflow efficiency; maintain AI-driven processes and collaborations.
IT Coordinator / Front-end Web Developer at The Pearl Dermatology and Laser Centre
June 1, 2015 - October 1, 2019
In charge of front-end web development using standard HTML/CSS practices and frameworks, collaborating with web designers and programmers to produce websites within given timeframes; monitored hourly/daily database activity and provided technical support reports. Maintained and monitored the company’s websites, served as IT Coordinator for Kuwait & Qatar branches, managed social media accounts across platforms, and supported SEO and online campaigns.
IT Coordinator / Web & Social Media Manager at Integrity Lives LLC
November 1, 2020 - March 1, 2022
Maintained and monitored the features and functionalities of Integrity Lives’ websites; supervised the data research team; strategized website content, collaterals, and social media content; updated the mobile app; coordinated with Kuwait & Qatar branches; monitored social media channels on Facebook, Instagram, YouTube, Google Business, and Twitter; conducted SEO and online social media campaign management.
SEO Specialist (Part-time) at Independent / Remote
November 1, 2022 - June 2, 2023
Provided SEO and digital marketing services for e-commerce businesses (Shopify, Etsy, Amazon), including keyword optimization, content strategy, and performance tracking.
Social Media & Marketing Manager (Full-time) at DKWR Recruitment Group
May 2, 2023 - Present
Created engaging graphic design and video content with copywriting for social media platforms (Facebook, Instagram, LinkedIn, YouTube), including subsidiary brands. Recruited and advertised job openings, designed newsletters, and managed client newsletters using Canva, Mailchimp, and Go High Level; built landing pages and automation for virtual appointments; monitored weekly/monthly social media insights and conducted competitor research; mined data to generate leads and expand client reach.

Education

Bachelor of Science in Information Technology at Nueva Ecija University of Science and Technology
January 1, 2008 - January 1, 2012
Diploma in Web Application Development at AMA Computer Learning Center
January 1, 2014 - January 1, 2019
Bachelor of Science in Information Technology at Nueva Ecija University of Science and Technology
January 1, 2008 - January 1, 2012
Teacher Certificate Program (TCP) at Nueva Ecija University of Science and Technology
November 1, 2019 - April 1, 2020

Qualifications

Licensed Professional Teacher
January 1, 2022 - February 26, 2026
Teacher Certificate Program (TCP)
November 1, 2019 - April 1, 2020

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail