Graphic Designer & Photographer at LYCANS (Lyceum Creative & Neoteric Students)

Contributed 130 posts to the organization’s social media channels as part of the university student government’s creative team, spanning live-posting coverage, solo-designed graphics, collaborative edits, and photography. Produced promotional materials for campus events and activities, working with in-brand guidelines and tight turnaround times.

Project Head at PsyConference 2024 · Psychological Association of LPU Batangas

Led end-to-end execution of a regional research conference, drawing 97 in-person and 149 online attendees across 6 provinces. Developed the full event brand identity — theme, mood board, visual language — and produced social media graphics using Photoshop and Canva. Built and managed a participant outreach tracker in Google Sheets, covering 28 university organizations; 57% responded and 21 research papers were submitted. Handled social media promotion on Facebook, selecting content formats based on engagement — information posts, recognition posts, and event highlights consistently performed best. Coordinated cross-functional team responsibilities including communication, delegation, and strategic planning throughout the project lifecycle.

Brand & Content Project Lead at Alchemy with Ji

Self-initiated spec project: conceptualized and built a full content brand around Paulo Coelho's The Alchemist, targeting late-teen to young adult urban readers on Instagram and YouTube. Produced 3 short-form videos, 1 motion graphic, 4 Instagram carousels, and 1 branded web page — handling all content strategy, scripting, design, and editing independently. Developed AI-assisted copywriting workflow using ChatGPT for caption and hashtag generation, then refined outputs to fit brand voice and messaging strategy. Applied color grading and motion graphics in DaVinci Resolve, used CapCut for sound finishing, and designed carousel layouts in Affinity Designer.

Project Head — Brand & Social Media at Psy Conference 2024, Psychological Association of LP U Batangas

End-to-end brand creation for the 2024 Psy Conference: developed conference theme and visual language; produced social media graphics using Photoshop and Canva; maintained brand coherence across publications, primers, and presentation decks.

Brand & Social Media Designer at LYCANs — LPU Batangas Student Creative Team

Produced 130+ posts across two years for the organization's official social media channels (18% solo designs; 16% collaborative edits; 55% live event coverage; 11% photography); designed promotional materials for campus events under brand guidelines with tight turnaround times; maintained brand coherence and team cadence.

Brand & Content Creator at Alchemy with Ji (Self-Initiated Spec Project)

Conceptualized and executed a full content brand targeting late-teens to young adult readers on Instagram and YouTube; delivered 3 short-form videos, 1 motion graphic, 4 Instagram carousels, and a branded web page, demonstrating end-to-end content production capability.

Brand Identity Designer at LUMINA Mind & Wellness (Self-Initiated Spec Project)

Designed the complete brand identity for a psychological wellness clinic; created logo, color system, and visual language rooted in therapy recovery and grounding. Produced a full social media content suite (9 Instagram posts and 2 Meta ads) and extended the brand to physical touchpoints (merchandise and stationery).

Project Head — Brand & Social Media at Psy Conference 2024, Psychological Association of LPU Batangas

End-to-end brand creation: developed conference theme, visual language, and moodboard; produced all social media graphics using Photoshop and Canva; maintained brand cohesion across publications, primers, and presentations. Led cross-functional team coordination and managed outreach to 28 university organizations across 6 provinces, driving 57% response rate and 21 research papers submitted.

Brand & Content Designer at Alchemy with Ji — Self-Initiated Spec Project

Conceptualized and executed a full content brand targeting late-teens to young adult readers; delivered a 3 short-form videos, 1 motion graphic, 4 Instagram carousels, and a branded web page. Applied DaVinci Resolve for color grading, CapCut for audio finishing, Affinity Designer for carousels, and AI-assisted copywriting using ChatGPT; refined outputs to fit brand voice.