Four Million Homes

Four Million Homes is a catalyst for change in social housing; providing free knowledge, guidance and training on resident rights and how to stand up for them. It is a UK government funded (DLUHC) programme.

I was invited to devise the digital and brand strategy as part of the funding application led by the Confederation of Co-operative Housing (cch.coop). I went on to develop the name, visual identity, website, and social media campaign, and continue to deliver on the digital strategy and campaign creative until the programme completes in 2025. Update: the Ministry of Housing, Communities and Local Government awarded a further year of grant funding, taking the project through until March 2026.