Experienced WordPress and WooCommerce engineer with 10 years of building custom themes, plugins, and high-performance eCommerce websites. Skilled in Elementor, Beaver Builder, Divi, ACF, custom post types, Gutenberg, and headless WordPress with Next.js, REST APIs, and GraphQL. Hands-on across the full lifecycle—development, optimization (SEO, Core Web Vitals, security), and deployments on platforms like WP Engine, Kinsta, Cloudways, and Cloudflare—while delivering client-friendly admin experiences and dependable production support.

John Calce

Experienced WordPress and WooCommerce engineer with 10 years of building custom themes, plugins, and high-performance eCommerce websites. Skilled in Elementor, Beaver Builder, Divi, ACF, custom post types, Gutenberg, and headless WordPress with Next.js, REST APIs, and GraphQL. Hands-on across the full lifecycle—development, optimization (SEO, Core Web Vitals, security), and deployments on platforms like WP Engine, Kinsta, Cloudways, and Cloudflare—while delivering client-friendly admin experiences and dependable production support.

Available to hire

Experienced WordPress and WooCommerce engineer with 10 years of building custom themes, plugins, and high-performance eCommerce websites. Skilled in Elementor, Beaver Builder, Divi, ACF, custom post types, Gutenberg, and headless WordPress with Next.js, REST APIs, and GraphQL.

Hands-on across the full lifecycle—development, optimization (SEO, Core Web Vitals, security), and deployments on platforms like WP Engine, Kinsta, Cloudways, and Cloudflare—while delivering client-friendly admin experiences and dependable production support.

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Experience Level

Expert
Expert
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Expert
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Expert
Expert
Intermediate
Intermediate
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Intermediate
Intermediate
Intermediate
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Work Experience

Lead Wordpress Fullstack Developer at Baal & Spots
December 1, 2023 - April 1, 2026
Led end-to-end WordPress development for 20+ client websites, owning custom theme development, frontend implementation, backend customization, deployment, and ongoing maintenance. Built fully custom WordPress themes from scratch using ACF, Custom Post Types, custom taxonomies, Gutenberg, PHP, JavaScript, and Sage starter theme. Developed client websites using page builders (Elementor, Beaver Builder) with responsive layouts and reusable sections/widgets, including client-editable structures. Built headless WordPress sites using Frontity/React, WordPress REST API, and custom API integrations. Created flexible admin experiences with custom fields and editable content blocks to support non-technical users. Managed hosting/staging/deployments, backups, and performance optimization using WP Engine, and coordinated version control and production deployments with GitHub.
Wordpress/WooCommerce Developer at BadPixel
February 1, 2022 - November 30, 2024
Worked with a small digital agency to build and maintain custom eCommerce websites for multiple clients with an emphasis on clean, responsive frontend implementation and scalable architecture. Supported storefront experiences using Next.js/React and JavaScript/TypeScript, plus API integrations. Handled ongoing theme customization, content/landing page updates, bug fixes, UI improvements, and performance optimization across client websites. Built reusable components and flexible page sections to simplify updates for clients and internal teams. Supported eCommerce features including product/collection pages, cart/checkout flows, payment integrations, and conversion-focused UI improvements. Collaborated with designers, PMs, and clients to deliver production-ready work, maintaining quality via cross-browser/mobile testing, SEO, speed optimization, and reliable deployment workflows.
Wordpress/Wooocommerce Developer at BadPixel
February 1, 2022 - November 1, 2024
Worked with a digital agency to build and maintain custom eCommerce websites for multiple clients, focusing on clean frontend implementation, responsive layouts, and scalable architecture. Developed storefront experiences using Next.js, React, JavaScript/TypeScript, and API integrations. Provided ongoing theme customization, content updates, landing page updates, bug fixes, UI improvements, and performance optimization. Built reusable components and flexible page sections for easier client/internal updates. Supported eCommerce features including product/collection pages, cart/checkout flows, payment integrations, and conversion-focused UI improvements. Collaborated with designers and project stakeholders to deliver production-ready websites, maintaining quality via mobile responsiveness, cross-browser testing, SEO improvements, and efficient deployments.
Wordpress Developer at WildFires
January 1, 2021 - January 31, 2022
Built, customized, and maintained responsive client websites for a full-service digital agency across healthcare, education, retail, nonprofit, real estate, and food & beverage. Developed custom WordPress and WooCommerce solutions using custom themes, ACF, custom post types, reusable page sections, landing pages, and client-editable structures. Improved Core Web Vitals and speed using image compression, lazy loading, caching, database cleanup, asset loading optimization, CSS/JS minification, CDN setup, and plugin performance improvements. Resolved performance issues on content-heavy and eCommerce sites by removing heavy themes/plugins, reducing large media overhead, and addressing render-blocking scripts and inefficient WooCommerce queries. Supported UI/UX implementation, SEO, mobile responsiveness, and cross-browser fixes, handling maintenance tasks and delivering polished releases on schedule while collaborating via Jira/Asana/Slack/GitHub and Google Workspace.
Wordpress Developer at WildFires North Carolina
January 1, 2021 - January 1, 2022
Built, customized, and maintained responsive client websites for an agency across healthcare, education, retail, nonprofit, real estate, and food & beverage. Developed custom WordPress and WooCommerce solutions using custom themes, ACF, CPTs, reusable page sections, landing pages, and client-editable content structures. Improved performance/Core Web Vitals using image optimization, lazy loading, caching, database cleanup, asset loading improvements, CSS/JS minification, CDN setup, and plugin performance tuning. Resolved performance issues on content-heavy and eCommerce sites by removing render-blocking scripts and inefficient WooCommerce queries. Delivered UI/UX and SEO improvements with responsive and cross-browser fixes, and supported ongoing maintenance through updates and bug resolution.

Education

Bachelor’s Degree in Computer Science at University of Florida
January 1, 2016 - January 1, 2020
Bachelor’s Degree of Computer Science at University of Florida
January 1, 2016 - January 1, 2020

Qualifications

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Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services, Education, Healthcare, Non-Profit Organization, Real Estate & Construction, Telecommunications