Creative Marketing Manager
Kamila Kwiatkowska
Published
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At Riva International, I spearheaded initiatives to strengthen brand consistency by developing a new style guide and standardized templates. My strategic approach to corporate messaging, combined with rigorous A/B testing of email campaigns and social media posts, led to a 5% increase in click-through rates and improved lead conversions. Collaborating closely with sales and product teams, I created compelling sales collateral that enhanced customer satisfaction. Additionally, I optimized website performance and user experience, achieving a 99.9% site uptime and significantly reducing bounce rates.