Craft on Draught brochure

LWC drinks company required a brochure showcasing the wide range of craft beer range they offer on draught, without alienating its current customer base. Many of the craft beers showcased are from micro breweries that still use traditional brewing methods. As such I felt a hand illustrated and painted cover would tie in the authenticity and craftsmanship of the products. The title of the brochure was also hand-drawn to suit the style of the cover. I wanted the main focus on the inside pages to be the beer badges themselves, as they are the first point of contact many consumers have with the brand. I included an infographic to highlight key features of each beer. #illustrator #logo #branding