Available to hire
Journalist, graduated from Universidad del Desarrollo, Chile. Extensive experience in marketing, branding, content, and social
media, across both Chile and Spain.
Advanced English level, high analytical capacity, proactive, with good spelling and ability to work collaboratively. Strong willingness to learn and overcome new challenges.
Interest in social media, content, reporting and metric analysis.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Content & Social Media Specialist at Top Doctors
July 31, 2025 - October 7, 2025Strategy, content creation for Instagram, Facebook, YouTube and LinkedIn for Spanish and UK markets; community management; content calendar; review management on Trustpilot and Google; continuous optimization and cross-market work.
Content & Social Media Specialist at Top Doctors
July 31, 2025 - October 7, 2025Social media strategy. Content creation for Instagram, Facebook, YouTube and LinkedIn (B2C and B2B) for the Spanish and UK markets. Community management and full control of the Spanish and UK social media channels. Content calendar. Review management on Trustpilot and Google.
Journalist at Independent / Universidad del Desarrollo collaboration
July 1, 2025 - PresentWork experience in marketing, branding, content and social media; strong interest in social networks and marketing; constant search for new challenges to learn and grow personally and professionally in a multicultural environment.
Journalist at Universidad del Desarrollo
July 1, 2025 - PresentJournalist; working experience in marketing, branding, content and social media. Interested in social networks and marketing. Constantly seeking new challenges to learn, develop my skills and grow personally and professionally in a multicultural environment.
Journalist
July 1, 2025 - PresentJournalist; graduate of Universidad del Desarrollo; experience in marketing, branding, content and social media; interested in social networks and marketing; seeking new challenges.
Content & Social Media Specialist at Top Doctors
July 1, 2025 - October 7, 2025Social media strategy, content creation for Instagram, Facebook, YouTube and LinkedIn (B2C and B2B) for the Spanish and UK markets; community management; analysis and reporting of social media results.
Content & Social Media Specialist at Top Doctors
July 1, 2023 - July 1, 2025Led social media strategy; created content for Instagram, Facebook, YouTube, and LinkedIn for Spain and the UK; managed community and content calendar; tracked results.
Social Media Analyst at MRM LATAM Airlines
June 30, 2023 - October 7, 2025Content calendar creation; engagement monitoring; analytics across LATAM networks; brand identity and content for Instagram, Facebook, Twitter and TikTok; responsibilities included Trustpilot and Google reviews management; ongoing campaigns (“Always On”).
Social Media Manager at Scafom-rux
June 30, 2023 - October 7, 2025Strategy, management, and creation of the company’s Instagram and Facebook accounts. Content creation for Instagram, Facebook, and LinkedIn. Community management. Analysis and reporting of social media results. Always-on campaigns.
Social Media Analyst at MRM - LATAM Airlines
June 30, 2023 - October 7, 2025Implementation and adaptation of the social media strategy. Metrics and KPIs analytics, campaign reports in the LATAM social networks. Responsible for the content calendar and the investment/budget of the Engagement team. Monitor and analysis of the engagement team content.
Social Media Manager at Scafom - rux
June 1, 2023 - October 7, 2025Strategy, management and creation of the company’s Instagram and Facebook accounts; community management; analysis and reporting of social media results.
Social Media Analyst at MRM - LATAM Airlines
June 1, 2023 - October 7, 2025Team leadership and management of social media campaigns, including influencer engagement; monitoring, analysis and reporting of metrics; content for Instagram, Facebook, Twitter and TikTok.
Social Media Analyst at MRM LATAM Airlines
August 31, 2022 - October 7, 2025Implementation and adaptation of the social media strategy; metrics and KPI analysis; campaign reporting; content calendar and community management; managed branding identity for Instagram, Facebook, Twitter and TikTok; cross-market content for LATAM and Spanish/UK markets.
Social Media Analyst at MRM - LATAM Airlines
August 1, 2022 - October 7, 2025Implementation and adaptation of the social media strategy; metrics and KPI analysis; content calendar and engagement team monitoring; reporting of engagement metrics; brand identity and content for Instagram, Facebook, Twitter and TikTok.
Brand Supervisor at Influence
May 31, 2022 - October 7, 2025Supervised marketing campaigns and communications for brands across social platforms (Instagram, YouTube, TikTok); team leadership and execution oversight; coordination with clients and influencers.
Senior Account Manager at Influence
May 31, 2022 - October 7, 2025Team leader, directly supervising the execution and results of social media campaigns, as well as monitoring and metric analysis and reporting. In charge of all SISA accounts and influencer relations.
Brand Supervisor at Influence
May 31, 2022 - October 7, 2025Supervisor of all marketing campaigns with influencers for L'Oreal group. In charge of management and communication with different clients for Instagram, YouTube and TikTok campaigns. Team leader, directly supervising the execution and results of campaigns, as well as monitoring and reporting of metrics.
Senior Account Manager at Influence
May 31, 2022 - October 7, 2025Team leader, directly supervising the execution and results of social media campaigns, as well as monitoring, metrics analysis and reporting. In charge of all SISA accounts (Cencosud) marketing campaigns, and brand influencers. Monitoring metrics and reporting for all SISA accounts. Lead creation of new analytics reports for 2022.
Brand Supervisor at Influence
May 1, 2022 - October 7, 2025In charge of management and communication with different clients for Instagram, YouTube and TikTok campaigns; team leader; supervising execution and metrics.
Account Manager at Influence
November 30, 2021 - October 7, 2025Direct relation with clients of companies such as Cencosud, Watt's and multinationals in Peru, Colombia and Mexico. Management of marketing campaigns with influencers. Direct relation with influencers. Monitoring, analysis and reporting of Instagram campaign metrics.
Brand Supervisor at Influence
November 1, 2021 - May 1, 2022Supervised all brand campaigns, coordinated cross-functional teams, and tracked/reported campaign metrics to optimize performance.
Account Manager at Influence (Influencer marketing agency)
November 1, 2021 - October 7, 2025Direct relationship with clients such as Cencosud, Watts and multinationals in Peru, Colombia and Mexico. Managed marketing campaigns with influencers; maintained relationships with influencers; monitored and analyzed Instagram campaign metrics; prepared reports.
Senior Account Manager at Influence
November 1, 2021 - October 7, 2025Team leader; directly supervising the execution and results of social media campaigns; monitoring, analysis and reporting of campaign metrics.
Account Manager at Influence
November 1, 2021 - October 7, 2025Managed client relationships and influencer marketing campaigns; direct relationships with clients such as Cencosud, Watts and multinationals in Peru, Colombia and Mexico; managed campaigns and metrics.
Education
Journalism at Universidad del Desarrollo
January 11, 2030 - October 7, 2025Bachelor's degree in Journalism at Universidad del Desarrollo
January 1, 2016 - January 1, 2020Journalism at Universidad del Desarrollo, Chile
January 1, 2016 - January 1, 2020Periodismo at Universidad del Desarrollo
January 1, 2016 - January 1, 2020Qualifications
Google Analytics Certification
January 1, 2021 - October 7, 2025Introduction to UX Writing
January 1, 2021 - October 7, 2025International Relations Theory
January 1, 2020 - October 7, 2025Coursera Online Courses
January 1, 2020 - October 7, 2025Google Analytics Certification
January 1, 2021 - October 7, 2025UX Writing (Intro to UX Writing)
January 1, 2021 - October 7, 2025International Relations Theory
January 1, 2020 - October 7, 2025Google Analytics Certification
January 11, 2030 - October 7, 2025UX Writing (Introduction)
January 1, 2021 - October 7, 2025International Relations Theory
January 1, 2020 - October 7, 2025Google and IAB Europe Certification
January 1, 2021 - January 26, 2026Introduction to UX Writing (Domestika)
January 1, 2021 - January 26, 2026Understanding International Relations Theory (Higher School of Economics)
January 1, 2020 - January 26, 2026Coursera Online Course
January 1, 2020 - January 26, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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