I am a Digital Designer with over five years of experience. I focus on creating effective digital designs, including digital advertising, branding, websites, banners and thumbnails. I have worked on corporate projects and various digital platforms, always making sure the graphics are high-quality and align with the brand. I am skilled with Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), and I perform well in busy, remote work environments. I consistently meet tight deadlines, even for same-day projects. My ability to easily understand design instructions and ensure visual consistency makes me a strong candidate for this freelance opportunity.…

Lily Suarez

I am a Digital Designer with over five years of experience. I focus on creating effective digital designs, including digital advertising, branding, websites, banners and thumbnails. I have worked on corporate projects and various digital platforms, always making sure the graphics are high-quality and align with the brand. I am skilled with Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), and I perform well in busy, remote work environments. I consistently meet tight deadlines, even for same-day projects. My ability to easily understand design instructions and ensure visual consistency makes me a strong candidate for this freelance opportunity.…

Available to hire

I am a Digital Designer with over five years of experience. I focus on creating effective digital designs, including digital advertising, branding, websites, banners and thumbnails. I have worked on corporate projects and various digital platforms, always making sure the graphics are high-quality and align with the brand.

I am skilled with Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), and I perform well in busy, remote work environments. I consistently meet tight deadlines, even for same-day projects. My ability to easily understand design instructions and ensure visual consistency makes me a strong candidate for this freelance opportunity.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Freelance / Digital Graphic Designer at Freelance
October 1, 2018 - June 4, 2024
Designed diverse digital assets, including banners and thumbnails, for corporate projects ensuring brand consistency. Translated client briefings into professional graphics and consistently delivered high-quality work within tight deadlines, often with same-day turnaround. Managed all aspects of remote freelance projects from concept to delivery, maintaining clear client communication. Applied advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) to produce compelling designs. Provided customized solutions focusing on layout, color, and typography to enhance client market presence.
Digital Designer at Shine and Succeed
May 1, 2021 - October 31, 2023
Created engaging digital banners and social media ads, significantly elevating client visibility and campaign metrics. Collaborated remotely to transform creative briefs into impactful digital assets while upholding strict brand alignment. Managed a high volume of digital design projects, ensuring efficient execution and timely delivery. Produced diverse digital assets with strong attention to layout, color, and typography for consistent messaging. Led a successful rebranding initiative consolidating services into a unified brand identity, enhancing recognition. Utilized design software expertise to develop visually compelling educational materials and promotional pages.
Digital Graphic Designer at Owak Agency
January 1, 2017 - August 31, 2018
Adapted international marketing campaigns for Latin America and developed digital marketing materials including Google display banners and social media ads for international campaigns. Collaborated on visual consistency and brand alignment across campaigns in a fast-paced agency environment. Managed multiple digital design projects efficiently, delivering high-quality assets on tight deadlines. Contributed innovative design concepts with strong attention to layout, color, and typography for campaign effectiveness. Executed design instructions to build campaign assets adhering to strict brand guidelines. Conducted quality assurance checks on all deliverables ensuring accuracy and client satisfaction.

Education

Bachelor’s Degree in Interactive Media Design at Icesi University
August 6, 2012 - August 25, 2017
● Mastered core design principles, including composition, layout, typography, and colour theory, to create visually compelling and user-centric experiences. ● Developed skills in UI/UX design, web development, animation, and multimedia production, with a focus on user experience and industry-standard tools.
Bachelor’s Degree at ICESI University
August 1, 2012 - August 31, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Consumer Goods, Software & Internet
    uniE621 Phood Digital Marketing
    During my tenure at Shine and Succeed, I undertook an engaging project with Phood, a distinguished online platform specializing in food photography education. Tasked with enhancing their online visibility, I took charge of designing a series of compelling social media ads that would not only capture attention but also convey the essence of Phood's offerings. The project encompassed a range of meticulously crafted social media pieces, each designed to resonate with Phood's target audience. Leveraging my creative prowess, I ensured that the ads were not only visually captivating but also effectively communicated the value of Phood's online courses in food photography. The challenge was to strike a balance between aesthetic appeal and informative content, and I successfully achieved this by aligning each piece with Phood's brand identity. The outcome was a collection of engaging social media ads that contributed significantly to Phood's online presence and student enrollment. This project showcases my ability to translate the unique value proposition of an online platform into visually compelling and effective digital marketing materials. See more of this project: https://www.behance.net/gallery/173099511/Phood-Social-Media graphicdesigner socialmedia advertising digitalmarketing…
    uniE621 Stayfree Landing Page Design
    Collaborating with Owak agency, I spearheaded a dynamic web design project for Stayfree, a prominent brand under Johnson & Johnson Colombia. Tasked with enhancing the online presence of Stayfree, I meticulously crafted a visually appealing and user-friendly landing page. The objective was clear — to showcase the entire product range seamlessly within the existing website platform. Leveraging my expertise in web design, I seamlessly integrated Stayfree's unique identity into the layout, ensuring a compelling and cohesive representation of the brand. The result was a captivating Stayfree landing page that not only met the client's expectations but also elevated the overall digital experience for Johnson & Johnson's audience. See more of this project: https://www.behance.net/gallery/68857395/Stayfree-Web-design graphicdesigner microsite landingpage webdesign…
    uniE621 Shine and Succed Rebranding
    The Launch Lounge™ is the leading coaching and training community designed to help online course creators launch more profitably, scale faster, and achieve evergreen freedom sooner. Founded in 2017 as a one-person operation running ads for online course creators, The Launch Lounge™ has evolved into a prominent brand that not only offers a digital marketing agency but also provides multiple online courses and resources to support the growth of online course creators. However, the company had encountered a challenge with its brand identity. The graphic communication had been developed on an ad-hoc basis, resulting in multiple disjointed identities that did not align or complement each other visually. The objective of the rebranding was to create a cohesive brand identity that truly reflected the essence of the business- an easily recognizable brand that serves as the go-to destination for online course creators seeking coaching and training. See more of this project: https://www.behance.net/gallery/172653775/The-Launch-Lounge-Rebanding branding graphicdesigner logo brandidentity…
    uniE621 Carefree Landing Page Design
    During my tenure at Owak Agency, I had the opportunity to contribute to a significant web design project for Carefree, a prominent brand under Johnson & Johnson Colombia. Tasked with enhancing the online presence, I led the redesign of Carefree's website within the client's existing platform. The primary objective was to create an immersive and informative landing page that effectively showcased the entire product range. Navigating the intricacies of Johnson & Johnson's brand guidelines, I ensured a seamless integration of Carefree's identity into the web design. The result was a user-friendly and visually appealing landing page that not only met but exceeded the client's expectations. This project demonstrates my proficiency in translating brand values into a compelling online experience, emphasizing my ability to deliver impactful web designs for renowned clients in the healthcare industry. See more of this project: https://www.behance.net/gallery/81739407/Carefree-Web-design graphicdesigner landingpage microsite webdesign…
    uniE621 Fuerza Y Vitamina Launch
    Engaging with the diverse and dynamic portfolio of Johnson & Johnson, I played a pivotal role at Owak Agency in crafting a comprehensive marketing campaign for the launch of their new line of hair products, Fuerza y Vitamina. The objective was to introduce this innovative range to the market with a strategic blend of advertising and social media presence. Tasked with the responsibility of designing impactful promotional materials, my team and I created a diverse array of advertising and social media pieces. From attention-grabbing advertisements to shareable social media content, each piece was meticulously tailored to resonate with the target audience. The campaign not only showcased the unique features of Fuerza y Vitamina but also emphasized the brand's commitment to promoting healthy and vibrant hair. This project underscores my ability to conceptualize and execute multifaceted marketing strategies, contributing to the successful launch of Johnson & Johnson's Fuerza y Vitamina hair product line. The varied elements of the campaign exemplify my proficiency in creating cohesive and visually compelling marketing collateral that aligns with brand objectives. See more of this project: https://www.behance.net/gallery/103394429/Johnsons-Fuerza-y-Vitamina-Social-Media graphicdesigner socialmedia digitalmarketing marketingcampaign…
    uniE621 Neutrogena Hydroboost Launch
    At Owak Agency, I took a pivotal role in an exciting project for Neutrogena, a distinguished brand within the Johnson & Johnson portfolio. The challenge at hand was to orchestrate a compelling launch campaign for their latest skincare innovation, Neutrogena Hydroboost, targeted specifically for the Colombian market. Tasked with adhering to the brand's guidelines, my team and I meticulously crafted a series of captivating social media pieces to generate buzz and excitement around the product. With a keen eye for detail and a commitment to brand consistency, we ensured that each piece resonated with Neutrogena's established identity. From visually engaging graphics to compelling copy, every element was strategically designed to communicate the unique benefits of Neutrogena Hydroboost. The result was a successful and cohesive social media campaign that not only met the client's expectations but also played a crucial role in establishing Neutrogena Hydroboost as a must-have skincare line in Colombia. This project showcased my ability to blend creativity with strategic adherence to brand guidelines for impactful digital marketing campaigns. See more of this project: https://www.behance.net/gallery/61101763/Netrogena-Hydro-Boost-Campaign-2017 graphicdesigner socialmedia digitalmarketing marketingcampaing…