I’m Angela Tan, a branding, digital marketing and communications professional with 20+ years of experience partnering with universities, government agencies and corporate brands to craft memorable identities and drive growth. I specialize in strategic branding, integrated campaigns, content strategy and hybrid events that connect people with mission-driven goals. I’m passionate about turning data into creative, human-centered communications and helping organisations articulate value through compelling narratives. I’m currently exploring Gen-AI tools to boost content performance and predictive analytics, and I enjoy translating insights into practical, creative strategies. I’m open to remote or relocation opportunities in the US and comfortable navigating visa processes. I look forward to discussing how my background and skills can contribute to your team’s success.…

Angela Tan

I’m Angela Tan, a branding, digital marketing and communications professional with 20+ years of experience partnering with universities, government agencies and corporate brands to craft memorable identities and drive growth. I specialize in strategic branding, integrated campaigns, content strategy and hybrid events that connect people with mission-driven goals. I’m passionate about turning data into creative, human-centered communications and helping organisations articulate value through compelling narratives. I’m currently exploring Gen-AI tools to boost content performance and predictive analytics, and I enjoy translating insights into practical, creative strategies. I’m open to remote or relocation opportunities in the US and comfortable navigating visa processes. I look forward to discussing how my background and skills can contribute to your team’s success.…

Available to hire

I’m Angela Tan, a branding, digital marketing and communications professional with 20+ years of experience partnering with universities, government agencies and corporate brands to craft memorable identities and drive growth. I specialize in strategic branding, integrated campaigns, content strategy and hybrid events that connect people with mission-driven goals. I’m passionate about turning data into creative, human-centered communications and helping organisations articulate value through compelling narratives.

I’m currently exploring Gen-AI tools to boost content performance and predictive analytics, and I enjoy translating insights into practical, creative strategies. I’m open to remote or relocation opportunities in the US and comfortable navigating visa processes. I look forward to discussing how my background and skills can contribute to your team’s success.

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Language

English
Fluent

Work Experience

Assistant Director, Marketing Communications & Management at Nanyang Technological University, Singapore
February 1, 2023 - December 1, 2025
Directly partnering with senior leadership including the Vice President, Dean, Deputy Dean, and Head of Communications and External Relations to shape and execute strategic marketing and communications initiatives. Evolved from a solo marketing contributor to leading a team (up to 3 direct reports) and overseeing two portfolios: strategic communications and external relations, focusing on transformational partnerships and event management to advance the college's agenda. Led multi-channel campaigns achieving 10.1 million engagements and quadrupled social media followers. Produced over ten branded assets, including adverts, promo videos, and bespoke seeding kits. Launched an evergreen short film to boost brand resonance for a new office entity with over 50,000 views campus-wide and online. Developed an intranet portal for brand governance, authored internal memos, speeches, and publicity materials, and rolled out new digital platforms emphasizing innovation, entrepreneurship, business,
Publicity Manager, PDPC at Infocomm Media Development Authority (IMDA)
November 1, 2021 - January 31, 2023
Led digital marketing initiatives focused on delivering PDPA education, developing media strategies, and managing budget planning. Oversaw cross-agency partnerships within the Whole-of-Government framework, drove thought leadership engagements, and managed website operations and copywriting efforts.
Assistant Manager, Digital Marketing & Communications at Synapxe Pte Ltd (formerly IHiS)
August 1, 2019 - November 30, 2021
Largely remote role leading digital comms platform to amplify employer branding including creating content and managing integrated campaigns.
Head, Marketing & Digital Communications at People’s Association
July 1, 2017 - July 31, 2019
Leading public communications, influencer engagement, branding ops and integrated marketing campaigns.
Assistant Manager, Branding & Public Communications at National Environment Agency
July 1, 2015 - June 30, 2017
Leading online communications portfolio to manage website revamp, content governance and UX enhancements.
Junior Executive, Marketing & Comms at SMEs & Government - MPH, LTA, LD Waxson, DSO National Laboratories
January 1, 2004 - June 30, 2015
Over 11 years, supported multiple industries from Retail, FMCG to Government and DefenceTech to amplify brand initiatives.

Education

Associate AI/ML Developer at NTUC Learning Hub
July 1, 2025 - January 14, 2026
BSc in Business at Singapore University of Social Sciences
January 1, 2006 - January 1, 2009
Practitioner Certificate in Personal Data Protection (Singapore) at WSQ / Singapore
January 1, 2020 - January 14, 2026
Certificate - SMU Academy at SMU Academy
September 1, 2022 - January 14, 2026
Diploma in Information Technology at Nanyang Polytechnic
January 1, 2001 - January 1, 2004

Qualifications

Associate AI/ML Developer
July 1, 2025 - January 14, 2026
Practitioner Certificate in Personal Data Protection (Singapore)
January 1, 2020 - January 14, 2026
Certificate - SMU Academy
September 1, 2022 - January 14, 2026

Industry Experience

Government, Education, Media & Entertainment, Professional Services, Non-Profit Organization