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Social media creator and content strategist with hands-on experience producing short-form video, photography, and graphic content for brands and small businesses. Owns and manages social media for an independent floral design business with daily posting across Instagram, TikTok, and Facebook. Experienced in end-to-end content creation—planning and shooting photo/video, editing in Canva/CapCut/Adobe tools, and supporting brand storytelling for events and campaigns. Also has brand ambassador experience creating promotional assets and short-form content to drive engagement and local awareness.…Social media creator and content strategist with hands-on experience producing short-form video, photography, and graphic content for brands and small businesses. Owns and manages social media for an independent floral design business with daily posting across Instagram, TikTok, and Facebook. Experienced in end-to-end content creation—planning and shooting photo/video, editing in Canva/CapCut/Adobe tools, and supporting brand storytelling for events and campaigns. Also has brand ambassador experience creating promotional assets and short-form content to drive engagement and local awareness.

Madeline McIver

Social Media Manager, Content Creator, Content Producer, +4

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Social media creator and content strategist with hands-on experience producing short-form video, photography, and graphic content for brands and small businesses. Owns and manages social media for an independent floral design business with daily posting across Instagram, TikTok, and Facebook. Experienced in end-to-end content creation—planning and shooting photo/video, editing in Canva/CapCut/Adobe tools, and supporting brand storytelling for events and campaigns. Also has brand ambassador experience creating promotional assets and short-form content to drive engagement and local awareness.…Social media creator and content strategist with hands-on experience producing short-form video, photography, and graphic content for brands and small businesses. Owns and manages social media for an independent floral design business with daily posting across Instagram, TikTok, and Facebook. Experienced in end-to-end content creation—planning and shooting photo/video, editing in Canva/CapCut/Adobe tools, and supporting brand storytelling for events and campaigns. Also has brand ambassador experience creating promotional assets and short-form content to drive engagement and local awareness.

Available to hire

Social media creator and content strategist with hands-on experience producing short-form video, photography, and graphic content for brands and small businesses. Owns and manages social media for an independent floral design business with daily posting across Instagram, TikTok, and Facebook.

Experienced in end-to-end content creation—planning and shooting photo/video, editing in Canva/CapCut/Adobe tools, and supporting brand storytelling for events and campaigns. Also has brand ambassador experience creating promotional assets and short-form content to drive engagement and local awareness.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Work Experience

Brand Ambassador & Social Media Creator at HeyVacay

January 1, 2026 - Present

Develops and executes short-form video content and creative campaigns across TikTok, Instagram, Facebook, and YouTube. Creates branded graphics, promotional materials, captions, and social content designed to drive engagement and awareness. Supports brand ambassador campaigns, influencer outreach, and local marketing activations in Austin.

Owner at Adautr Floral Design

January 1, 2026 - Present

Founded and runs an independent floral design business and owns the full social media function, including content strategy, content creation, and daily posting across Instagram, TikTok, and Facebook. Plans and shoots photo and video content for arrangements, events, and behind-the-scenes storytelling. Designs and produces custom floral arrangements for events and client orders.

Social Media & Events Assistant at Robin Wood Flowers

May 1, 2025 - May 1, 2026

Captures and edits photo and video content for social media and marketing, both in-studio and on-site. Creates graphics and edits content using Canva, CapCut, and Adobe tools, researching trends and trending audio to grow brand presence. Assists with wedding and event floral design, installation, and breakdown for high-end events and brand activations.

Sales, Women's RTW Stylist at Nordstrom

January 1, 2025 - May 1, 2025

Builds client relationships and consistently exceeds sales targets while supporting visual merchandising and in-store brand presence.

Supervisor / Senior Stylist at Kate Spade New York

May 1, 2021 - January 1, 2025

Produces in-store video content used for social media and marketing campaigns. Progressed from Sales Associate to Client Relations Supervisor to Operations Supervisor over four years. Drives sales through curated client outreach and events while tracking KPIs (ADT, UPT, conversion) to share results and inform strategy.