Hi, I'm Alex Maltsev, a Senior WordPress Developer and Frontend Engineer with over 7 years of experience specializing in custom theme development, plugin architecture, and headless CMS integration. I enjoy building optimized, secure, and scalable WordPress solutions, particularly using technologies like React, Next.js, and WooCommerce. I'm passionate about creating user-friendly, high-performance websites and applications. When I'm not coding, I like to explore innovative frontend techniques and collaborate closely with design and UX teams to deliver seamless experiences.…

Alex Maltsev

Hi, I'm Alex Maltsev, a Senior WordPress Developer and Frontend Engineer with over 7 years of experience specializing in custom theme development, plugin architecture, and headless CMS integration. I enjoy building optimized, secure, and scalable WordPress solutions, particularly using technologies like React, Next.js, and WooCommerce. I'm passionate about creating user-friendly, high-performance websites and applications. When I'm not coding, I like to explore innovative frontend techniques and collaborate closely with design and UX teams to deliver seamless experiences.…

Available to hire

Hi, I’m Alex Maltsev, a Senior WordPress Developer and Frontend Engineer with over 7 years of experience specializing in custom theme development, plugin architecture, and headless CMS integration. I enjoy building optimized, secure, and scalable WordPress solutions, particularly using technologies like React, Next.js, and WooCommerce.

I’m passionate about creating user-friendly, high-performance websites and applications. When I’m not coding, I like to explore innovative frontend techniques and collaborate closely with design and UX teams to deliver seamless experiences.

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Skills

Experience Level

JavaScript
Expert
React JS
Expert
Web Design
Expert
WordPress
Expert
PHP
Expert
HTML5
Expert
CSS
Expert
GitHub
Expert
PayPal
Expert
Stripe
Expert
HubSpot
Intermediate
Mailchimp
Intermediate
Tailwind
Intermediate
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Language

English
Advanced

Work Experience

Senior WordPress & UI Developer at Farata Systems
October 1, 2021 - June 12, 2024
Developed headless WordPress solutions using WP REST API with React/Next.js frontends. Engineered custom Gutenberg blocks using the WordPress Block API and React components. Implemented WordPress multisite architecture for enterprise clients, reducing maintenance time. Created custom WordPress plugins integrating with third-party APIs including Stripe, Mailchimp, and HubSpot. Optimized WordPress database queries and asset loading to improve page load speed. Developed custom user management systems with role-based access control for membership sites. Integrated Framer Motion animations with WordPress Gutenberg editor for interactive content blocks.
Frontend Developer at Bloomingdale's
November 1, 2019 - February 29, 2020
Built interactive e-commerce features using JavaScript ES6 and WordPress integration. Developed responsive WordPress templates following brand design guidelines and WCAG accessibility standards. Optimized WordPress media handling and CDN implementation. Collaborated with UX/UI team on WordPress admin customizations for content editors. Implemented cross-browser compatible solutions using WordPress template hierarchy.
WordPress Developer at SuranceBay
March 1, 2016 - September 30, 2019
Built enterprise WordPress solutions for a SaaS platform with custom post types and taxonomies. Developed custom WordPress themes using template parts, hooks system, and conditional tags. Created custom REST API endpoints for data handling between WordPress and external services. Implemented WordPress security best practices including role management and input sanitization. Designed user interfaces utilizing WordPress template hierarchy and conditional content display. Managed ongoing WordPress maintenance, including core updates, plugin compatibility, and security patching.

Education

Master's Degree at Southern Federal University (former Rostov State University)
January 1, 2010 - December 31, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Financial Services, Retail, Non-Profit Organization
    paper Kolhorry Project

    https://www.twine.net/signin – This music project blends soothing synths and rhythms, and creates tranquil soundscapes that offer a peaceful refuge for relaxation.

    Freelance project. Built with Next.js, TypeScript, and the YouTube API, using custom CSS animations for webpage transitions. The main challenge was implementing the page exit transition.

    paper SuranceBay

    https://www.twine.net/signin – The website of the SaaS company specializing in providing onboarding and compliance solutions for insurance agents.

    Developed a website utilizing Headless WordPress for content management, with Eleventy as the static site generator for the front-end. Performed back-end development, front-end development, and UI design. Implemented API and data handling to connect the WordPress back-end with the Eleventy-powered front-end.

    paper All Seasons Music

    https://www.twine.net/signin
    – This is an experimental website that pairs classical music with images that match each piece’s mood, themes, and historical context.
    The website features a mobile‑friendly UI and an easy‑to‑use music player that utilizes YouTube API. Brief composer biographies are fetched with Wikipedia API. Some images are AI‑generated, but most accompanying visual art was handpicked.

    paper SuranceBay Group Agent E&O

    https://www.twine.net/signin
    – The Life & Health Agents Errors & Omissions insurance program website was built with Headless WordPress and Eleventy.
    Solo project that covered all aspects of back-end development, front-end development, and UI design, seamlessly integrating the WordPress back-end with the Eleventy-powered front-end through effective data handling. Smooth CSS animations were implemented to enhance user engagement and overall page presentation.

    paper Cinematic Avenue

    https://www.twine.net/signin
    – Curated compilation of works by the cinematic music artists. Freelance project. Built with React and TypeScript, using Framer Motion for webpage transition, and utilized the YouTube API.

    paper Healthtech Women

    https://www.twine.net/signin
    Healthtech Women is a global not-for-profit organization that is committed to supporting women in leadership and innovation across the health industry.

    This solo project was built using WordPress with a fully custom theme based on the provided design prototype. The website includes a paid membership restricted area, offering exclusive content to subscribers. The Stripe API was integrated into the website for seamless payment processing and subscription management.