Available to hire
Hi, I’m Marcelo Loguercio Ferreira, a Web Designer and Frontend Developer based in Florianópolis, Brazil. I specialize in building visually engaging banners, landing pages, and frontend experiences for video campaigns and digital ads. I enjoy turning creative ideas into fast, accessible user interfaces and polished visuals for brands like Sky Sports and Sky Cinema.
Over the years I’ve collaborated with Sky Creative in London and other studios, crafting reusable templates in JavaScript, editing assets in After Effects, and delivering frontend work using Bannerflow, GSAP, and Adobe tools. I’m always eager to learn new techniques and help teams ship creative campaigns on time.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Portuguese
Fluent
Spanish; Castilian
Advanced
Work Experience
Display Developer at Sky Creative
September 20, 2023 - December 20, 2025Development of display banners and social media ads with frontend integrations for video campaigns on Google DoubleClick Studio, Flash Talking, and Innovid; campaign delivery for Meta and YouTube for Sky Sports and Sky Cinema; creation of reusable templates in JavaScript and video asset editing in After Effects.
Digital Developer at Network London
September 1, 2023 - September 1, 2023My primary role involves the creation and development of web banners, primarily using the web-based platform Bannerflow, which enables efficient production of large-scale banner sets through customizable templates and built-in animation tools. In addition to Bannerflow, I also create custom hand-coded banners using GreenSock (GSAP), as well as Adobe Animate, which allows animation through a timeline-based interface. The goal is to deliver engaging animated banners tailored to the specific technical requirements of each campaign. My responsibilities also include asset production using Photoshop, and when necessary, After Effects — especially for producing SVG animations or MP4 videos. Many of our campaigns include custom-designed landing pages, which I help create to ensure a consistent and cohesive user experience across all digital elements.
Ad Display Developer at Sky Creative
September 1, 2023 - November 7, 2025Developed display and social media banners with front-end integrations for video campaigns across Google DoubleClick Studio, Flash Talking, and Innovid’s Imposium. Delivered campaigns for Meta and YouTube for brands including Sky Sports and Sky Cinema. Built reusable JavaScript templates for dynamic updates and edited video assets in After Effects for use within these templates.
Digital Developer at Network London
September 1, 2023 - October 16, 2025Created and developed web banners, primarily using the Bannerflow platform, enabling efficient production of large-scale banner sets through customizable templates and built-in animation tools. Also produced hand-coded banners using GSAP and Adobe Animate, and handled asset production in Photoshop and After Effects for SVG animations or MP4 videos. Contributed to landing pages to ensure a cohesive user experience across digital elements.
Ad Display Developer at Sky Creative
September 1, 2023 - PresentDeveloped display and social media banners with front-end integrations for video campaigns across Google DoubleClick Studio, Flash Talking, and Innovid’s Imposium. Delivered campaigns for Meta and YouTube for brands including Sky Sports and Sky Cinema. Built reusable JavaScript templates for dynamic updates and edited video assets in After Effects for use within these templates.
Frontend Developer at Digital Developer Network
February 1, 2022 - September 1, 2023Creation and development of banners using Bannerflow, GSAP, and Adobe Animate; asset production in Photoshop and After Effects; development of custom landing pages.
Digital Developer at Network London
February 1, 2022 - PresentCreate and develop web banners using Bannerflow; asset production with Photoshop and After Effects to create SVG animations or MP4 videos; produce landing pages linked to campaigns.
Digital Developer at Network London
February 1, 2022 - PresentCreation and development of web banners using Bannerflow; assets production with Photoshop and sometimes After Effects to create svg animations or mp4 videos; landing pages for campaigns.
Digital Developer at Network London
February 1, 2022 - PresentCreated and developed web banners primarily on Bannerflow; produced assets in Photoshop and occasionally After Effects for SVG animations or MP4 videos; also developed landing pages linked to campaigns.
Creative Front-end Developer at White Label Productions
January 1, 2022 - January 1, 2022I worked on a wide range of tasks related to the creation and production of digital content for a diverse group of clients. My responsibilities spanned website design and front-end development, including the creation of custom WordPress themes. Development of HTML5 banner animations using both CSS keyframe animation, with Adobe Animate, and code based js library GreenSock (GSAP). Also in charge of building email campaigns using platforms like Mailchimp and Litmus. Additionally, I edited videos for web and social media platforms — such as Instagram — using After Effects and Adobe Premiere. On the e-commerce side, I contributed to front-end development using the Oracle CX Commerce platform, helping to deliver tailored shopping experiences across various digital storefronts.
Creative Front-end Developer at White Label Productions
January 1, 2022 - October 16, 2025Worked on website design and front-end development, including custom WordPress themes. Developed HTML5 banner animations using CSS keyframes and Adobe Animate, and code-based JS libraries like GSAP. Built email campaigns using Mailchimp and Litmus. Edited videos for web and social media (After Effects, Premiere). Contributed to front-end development on Oracle CX Commerce to support e-commerce offerings.
Creative Front-end Developer at White Label Productions
January 1, 2022 - October 14, 2025Develop digital content for various clients; front-end development of WordPress themes; HTML5 banner animations via CSS keyframes and Adobe Animate; email design via Mailchimp and Litmus; video editing via After Effects and Premiere; front-end development with Oracle CX Commerce.
Creative Front-end Developer at White Label Productions
January 1, 2022 - October 10, 2025Website design and front-end development of custom WordPress themes; HTML5 banner animations using CSS keyframes and Adobe Animate; Email design/development via Mail Chimp and Litmus; Video editing for web and social; Front-end development on Oracle CX Commerce platform.
Creative Front-end Developer at White Label Productions
January 1, 2022 - October 10, 2025Worked on digital content creation for a varied client base; front-end development of WordPress themes; HTML5 banner animations using CSS keyframes and Adobe Animate; Email design and development via MailChimp and Litmus; video editing for web and social apps with After Effects and Adobe Premiere; front-end development using Oracle CX Commerce for e-commerce.
Creative Frontend Developer at White Label Productions
July 1, 2018 - January 1, 2022Design and frontend development of websites; creation of WordPress themes; HTML5 animations; email marketing campaigns; video editing for web and social media; frontend development using Oracle CX Commerce.
Creative Front-end Developer at White Label Productions
July 1, 2018 - January 1, 2022Web design and front-end development, including custom WordPress themes; HTML5 banner animations using CSS keyframes, Adobe Animate, and GSAP; building email campaigns with Mailchimp and Litmus; video editing in After Effects and Adobe Premiere; contributing to e-commerce front-end development on the Oracle CX Commerce platform.
Senior Web Designer and Front-end Developer at Paquetá The Shoe Company
April 30, 2018 - October 14, 2025Principal web designer/developer for six stores; designed and implemented web interfaces for e-commerce; journey mapping and analytics-guided design; VTEX platform; template creation and UI modifications.
Senior Web Designer and Front-end Developer at Paquetá The Shoe Company
April 1, 2018 - April 1, 2018Served as the lead web designer and front-end developer for the e-commerce division of one of Brazil’s largest footwear corporations. Oversaw the creation and development of web interfaces for six online stores, catering to diverse audiences — from fast fashion and general sports retail to high-end men’s and women’s footwear. Collaborated closely with the sales department, evaluating project requirements, costs, and complexity. Defined user journeys based on analytics insights, then designed and implemented intuitive, conversion-focused interfaces. Responsible for building and customizing templates within the Microsoft VTEX e-commerce platform to optimize user experience and align with commercial goals.
Senior Web Designer and Front-end Developer at Paquetá The Shoe Company
April 1, 2018 - October 16, 2025Lead web designer and front-end developer for the e-commerce division of one of Brazil’s largest footwear corporations. Oversaw web interfaces for six online stores, aligning with diverse retail segments. Defined user journeys from analytics and implemented conversion-focused interfaces. Built and customized templates within the VTEX e-commerce platform to optimize UX and commercial goals.
Senior Web Designer and Front-end Developer at Paquetá The Shoe Company
April 1, 2018 - October 10, 2025Principal web designer and front-end developer for e-commerce across six stores; created and modified templates and UI for diverse audiences; aligned design journeys with analytics and commercial goals; worked with v-tex e-commerce platform; tools included Photoshop, Invision, HTML, CSS, JavaScript, jQuery, and CSS key-frames animations.
Senior Web Designer and Front-end Developer at Paquetá The Shoe Company
April 1, 2018 - October 10, 2025Principal web designer and front-end developer for in-house e-commerce, supporting six stores across a diversified audience; defined client journey from analytics to code, created intuitive interfaces aligned with commercial goals; templating and UI structure customization on VTEX platform.
Senior Web Designer & Frontend Developer at Paquetá The Shoe Company
July 1, 2015 - April 1, 2018Leadership in design and frontend development for six e-commerce stores; definition of user journeys; customization of the VTEX platform.
Senior Web Designer and Front-end Developer at Paquetá The Shoe Company
July 1, 2015 - April 1, 2018Lead web designer and front-end developer for the e-commerce division of one of Brazil’s largest footwear corporations. Oversaw the creation of web interfaces for six online stores, defined user journeys from analytics, and implemented conversion-focused interfaces. Built and customized templates within the VTEX e-commerce platform.
Senior Web Designer and Front-end Developer at Solar Digital
May 31, 2015 - October 14, 2025WordPress design and frontend development with custom themes; SEO involvement and local market positioning; content strategy.
Senior Web Designer and Front-end Developer at Solar Digital
May 1, 2015 - October 10, 2025Working with WordPress, designing concepts and front-end development for professional websites using custom themes and post types; SEO involvement and content strategy; researching local digital market to improve organic search results.
Senior Web Designer and Front-end Developer at Solar Digital
May 1, 2015 - October 10, 2025WordPress-focused web design and front-end development for professional sites; custom themes and post types; contributed to local market research and SEO for improved Google rankings.
Free-lancer Front-end Developer at Object Edge Brasil
July 31, 2014 - October 14, 2025Freelance frontend development for mobile devices using MoovWeb technology for US-based e-commerce clients.
Free-lancer Front-end Developer at Object Edge Brasil
July 1, 2014 - July 1, 2014For a short period, I was a Front-end Developer for mobile devices. Using the technology of North American corporation MoovWeb, adapting websites for mobile gadgets. Located at Object Edge Brazil but attending e-commerce clients from the United States, mainly.
Freelancer Front-end Developer at Object Edge Brasil
July 1, 2014 - October 16, 2025Front-end developer for mobile devices using MoovWeb technology, adapting websites for mobile gadgets. Worked with U.S. e-commerce clients while based in Brazil.
Front-end Developer (Freelancer) at Object Edge Brasil
July 1, 2014 - October 10, 2025Front-end development for mobile devices; MoovWeb technology for adapting websites for mobile devices for US e-commerce clients.
Freelancer Front-end Developer at Object Edge Brasil
July 1, 2014 - October 10, 2025Front-end development for mobile devices using MoovWeb technology for US-based e-commerce clients; mobile site adaptations and performance-focused front-end work.
Web Designer at Winona E Solutions
October 31, 2012 - October 14, 2025Web design and frontend development for websites in desktop and mobile versions; supported senior designer; clients included British Fashion Council, League Against Cruel Sports, etc.
Web Designer at Winona E Solutions
October 1, 2012 - October 1, 2012In this busy digital agency in London I was in the mix of creation and front-end development for web sites in both mobile and desktop versions, mostly supporting the senior designer. Among the clients were: British Fashion Council (London Fashion Week 2012 – London Collections 2012), League Against Cruel Sports, Florid, St. Michael’s Fellowship Foundation, Gingerbread, Taste of London and others.
Web Designer at Winona E Solutions
October 1, 2012 - October 16, 2025Involved in creation and front-end development for mobile and desktop websites, supporting the senior designer. Clients included British Fashion Council (London Fashion Week 2012 – London Collections 2012) and others.
Web Designer at Winona E Solutions
October 1, 2012 - October 10, 2025Web design and front-end development for London-based agency; client work included British Fashion Council (London Fashion Week 2012), League Against Cruel Sports, Florid, St. Michael’s Fellowship Foundation, Gingerbread, Taste of London, among others.
Web Designer at Winona E Solutions
October 1, 2012 - October 10, 2025Web design and front-end development for web projects in London; supported senior designer across clients including British Fashion Council (London Fashion Week 2012–, London Collections 2012) and other brands.
Web Designer at Pontifical Catholic University of Rio Gande do Sul (PUCRS)
September 30, 2011 - October 14, 2025Concept design and front-end development for hot sites, landing pages and email marketing for Post-Graduation and Extension courses.
Web Designer at Pontifical Catholic University of Rio Gande do Sul (PUCRS)
September 1, 2011 - September 1, 2011Concept design and front-end development for hot sites, landing pages and e-mail marketing of Post-Graduation and Extension courses from one of the biggest Universities of Brazil.
Web Designer at Pontifical Catholic University of Rio Gande do Sul (PUCRS)
September 1, 2011 - October 16, 2025Concept design and front-end development for hot sites, landing pages and email marketing of Post-Graduation and Extension courses.
Web Designer at Pontifical Catholic University of Rio Gande do Sul (PUCRS)
September 1, 2011 - October 10, 2025Concept design and front-end development for hot sites, landing pages and email marketing for Post-Graduation and Extension courses.
Web Designer at PUCRS (Pontifical Catholic University of Rio Gande do Sul)
September 1, 2011 - October 10, 2025Concept design and front-end development for hot sites, landing pages and email marketing for Post-Graduation and Extension courses.
Web Designer at PUCRS (Pontifical Catholic University of Rio Gande do Sul)
July 1, 2010 - September 1, 2011Concept design and front-end development for hot sites, landing pages and e-mail marketing of Post-Graduation and Extension courses from one of Brazil's largest universities.
Web Designer at Pontifical Catholic University of Rio Gande do Sul (PUCRS)
July 1, 2010 - September 1, 2011Concept design and front-end development for hot sites, landing pages and email marketing for Post-Graduation and Extension courses.
Web Designer at Southern Methodist Educational Network
June 30, 2010 - October 14, 2025Main web designer creating digital concepts and online pages for the institution.
Web Designer at Southern Methodist Educational Network
June 1, 2010 - June 1, 2010During 4 years I was the main web designer for this Methodist Educational Institution creating a series of digital concepts and developing online pages.
Web Designer at Southern Methodist Educational Network
June 1, 2010 - October 16, 2025Main web designer creating digital concepts and developing online pages for the institution over several years.
Web Designer at Southern Methodist Educational Network
June 1, 2010 - October 10, 2025Main web designer creating digital concepts and developing online pages for this Methodist Educational Institution.
Web Designer at Southern Methodist Educational Network
June 1, 2010 - October 10, 2025Main web designer for this educational institution, creating digital concepts and developing online pages for various programs.
Education
Bachelor of Communication – Journalism at Federal University of Rio Grande do Sul
January 1, 1999 - October 10, 2025100 Design Projects at Central Saint Martins - University of Arts London
January 1, 2013 - October 10, 2025Experience Design at Central Saint Martins - University of Arts London
January 1, 2012 - October 10, 2025Typography at Central Saint Martins - University of Arts London
January 1, 2012 - October 10, 2025Bachelor of Communication – Journalism at Federal University of Rio Grande do Sul
January 1, 1999 - October 10, 2025Experience Design - 10 weeks short-term course at Central Saint Martins - University of Arts London
January 1, 2012 - October 10, 2025100 Design Projects - 10 weeks short-term course at Central Saint Martins - University of Arts London
January 1, 2013 - October 10, 2025Bachelor of Communication – Journalism at Federal University of Rio Grande do Sul
January 1, 1999 - October 14, 202510 weeks short-term Course – 100 Design Projects at Central Saint Martins - University of Arts London
January 1, 2013 - October 14, 202510 weeks short-term Course – Experience Design at Central Saint Martins - University of Arts London
January 1, 2012 - October 14, 202510 weeks short-term Course – Typography at Central Saint Martins - University of Arts London
January 1, 2012 - October 14, 2025Bachelor of Communication – Journalism at Federal University of Rio Grande do Sul
January 1, 1999 - October 16, 2025100 Design Projects at Central Saint Martins - University of Arts London
January 1, 2013 - October 16, 2025Experience Design at Central Saint Martins - University of Arts London
January 1, 2012 - October 16, 2025Typography at Central Saint Martins - University of Arts London
January 1, 2012 - October 16, 2025Bachelor of Communication – Journalism at Federal University of Rio Grande do Sul
January 1, 1999 - November 7, 2025100 Design Projects at Central Saint Martins - University of Arts London
January 1, 2013 - November 7, 2025Experience Design (short course) at Central Saint Martins - University of Arts London
January 1, 2012 - November 7, 2025Typography (short course) at Central Saint Martins - University of Arts London
January 1, 2012 - November 7, 2025Bachelor of Communication – Journalism at Federal University of Rio Grande do Sul
January 1, 1999 - January 13, 2026100 Design Projects at Central Saint Martins - University of Arts London
January 1, 2013 - January 13, 2026Experience Design at Central Saint Martins - University of Arts London
January 1, 2012 - January 13, 2026Typography at Central Saint Martins - University of Arts London
January 1, 2012 - January 13, 2026Bachelor of Communication – Journalism at Federal University of Rio Grande do Sul
January 1, 1999 - February 24, 2026100 Design Projects at Central Saint Martins - University of Arts London
January 1, 2013 - February 24, 2026Experience Design at Central Saint Martins - University of Arts London
January 1, 2012 - February 24, 2026Typography at Central Saint Martins - University of Arts London
January 1, 2012 - February 24, 2026Bachelor's Degree in Social Communication (Journalism) at Federal University of Rio Grande do Sul (UFRGS)
January 11, 2030 - March 11, 2026Short courses in Design at Central Saint Martins – University of the Arts London
January 11, 2030 - March 11, 2026Short courses in Experience Design at Central Saint Martins – University of the Arts London
January 11, 2030 - March 11, 2026Short courses in Typography at Central Saint Martins – University of the Arts London
January 11, 2030 - March 11, 2026Qualifications
Short courses in Design
January 11, 2030 - March 11, 2026Short courses in Experience Design
January 11, 2030 - March 11, 2026Short courses in Typography
January 11, 2030 - March 11, 2026Industry Experience
Media & Entertainment, Software & Internet, Retail, Education, Professional Services, Telecommunications
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