360 Marketing for SaraoMusic

Digital marketing activations for the music label, developing content for social media, managing online advertising campaigns, optimising web and Spotify presence, and curating playlists and materials to bring the catalogue closer to professionals in the audiovisual industry.

My responsibilities:

• Devise, create, and plan content for each release, including interviews, making-of videos, graphics, and curiosities, adapted to Instagram, TikTok, LinkedIn, and YouTube Shorts.
• Manage digital advertising campaigns through Meta Ads, tracking metrics, and optimizing results.
• Update the label’s website with new releases, featured playlists, synchronisation,s and artist profiles.
• Translate music releases into compelling digital stories, connecting the creativity of artists with the needs of the audiovisual sector.

More info: https://www.twine.net/signin