Multi-Brand Development & eCommerce Projects
Martin Vavrla
Published
Developed and managed multiple brands under one company (Mavaco Pty Ltd), delivering end-to-end solutions including branding, website design and development, and eCommerce execution. Each brand targets a different market segment, requiring tailored positioning, user experience, and visual identity.
Projects include:
• Ocean Towel – beach lifestyle brand, including full Shopify website design and development, product presentation, and ongoing marketing
• Sockies – eCommerce brand focused on unique socks, with custom website design, branding, and customer engagement
• T-bottle – product-focused brand with emphasis on clean design, messaging, and conversion-focused website structure
• Gala Sport – sports equipment brand, including website management, product listings, and content creation
Across these brands, I built and launched multiple websites, ensuring a consistent user experience, strong visual identity, and conversion-focused design.