Available to hire
I am a multidisciplinary graphic and visual designer with 4+ years of experience spanning luxury branding, packaging, editorial design, and digital content. I hold an MA in Luxury Fashion Brand Management (Distinction) and have a proven track record of building end-to-end visual identities, from logo architecture to production-ready assets. I thrive at the intersection of craft heritage and contemporary storytelling, and I’m fluent in both print and digital spaces. I’m proficient with Adobe Creative Suite, Procreate, and emerging AI design tools, and I’m passionate about delivering tactile luxury experiences while maintaining brand consistency across campaigns and products.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Advanced
Malayalam
Advanced
Tamil
Advanced
Telugu
Beginner
Bengali
Beginner
Work Experience
Strategy & Design – Office Founders at Kali
February 1, 2024 - PresentConducted deep market research across luxury, fashion, and heritage sectors globally to identify whitespace and define brand strategy. Developed and executed strategic plans aligned with brand narrative and craftsmanship legacy. Created comprehensive brand guidelines covering verbal and visual identity, ensuring consistency across internal teams and external touchpoints. Designed compelling visual assets including business cards, brochures, and print materials. Crafted luxury packaging with a keen focus on tactile details and cultural symbolism. Led product and packaging design for leather goods, accessories, and trims from concept to manufacturing. Directed the launch of the brand's digital presence and e-commerce platform, creating wireframes, UX, and rich content. Strategized and implemented social media campaigns, significantly increasing engagement and brand visibility across LinkedIn, Facebook, and Instagram. Managed a marketing and design team including hiring and training inter
Illustrator Fashion Freelance at Raedh
January 31, 2025 - July 10, 2025Created detailed hand-drawn motifs and curated color palettes inspired by heritage aesthetics. Developed visually compelling saree designs reflecting cultural narratives through illustration techniques.
Designer Accessory at Porero Ly Krisa
January 31, 2024 - July 10, 2025Led the accessory design line launch including trend analysis, material selection, and oversight of samples. Generated technical drawings and specifications, modified designs and colorways. Collaborated with Italian production teams to improve workflow efficiency by 30%. Played a pivotal role in timely creation and development of swatches and prototypes, contributing to a 15% reduction in lead production time. Ensured high-quality product delivery with proactive problem solving and pattern development expertise.
Designer Accessory at Chennai Exports KH (Burch Tory)
January 31, 2022 - July 10, 2025Conducted market research and consumer studies within given budgets to showcase brand ethos through comprehensive fabricating studies and leather concepts. Executed a sustainable waste-reduction project through innovative surface printing techniques. Facilitated communication and collaboration between cost department, manufacturers, and senior designers to ensure technical prototyping and quality certification. Updated PLMs and design records, demonstrating skills in interlacing and weaving to deliver prototypes timely while resolving issues.
Designer Accessory Assistant (Senior Designer) at Chennai Exports KH (Lauren Ralph)
June 30, 2021 - July 10, 2025Assisted senior designers in developing concepts and exploring designs on leather using various surface techniques. Contributed innovatively by incorporating henna into the Lauren Ralph logo. Created high-fidelity mockups from conception through transitions to final quality construction drawings. Managed multiple priorities and client needs efficiently in a fast-paced environment, fostering an inclusive workspace and resolving conflicts.
Strategy & Design – Office Founders at Hybrid India Kali
February 1, 2024 - PresentConducted deep market research on luxury global and fashion heritage sectors to identify whitespace opportunities. Executed end-to-end brand strategy aligned with India's craftsmanship legacy and cultural preservation mission. Created detailed comprehensive brand guidelines, ensuring consistent brand voice across internal teams and future touchpoints. Designed cohesive print graphics and high-impact brand visuals including packaging for luxury products with a focus on material and tactile integrity. Led digital presence including website ideation and launch, content creation and strategizing social media campaigns, resulting in increased engagement and visibility. Managed and trained the marketing and design team, reviewed deliverables and maintained detailed brand documentation.
Illustrator Fashion Freelance at Raedh
January 31, 2025 - July 10, 2025Designed detailed hand-drawn motifs and curated color palettes inspired by heritage aesthetics for saree placements. Used illustration to translate deep cultural and textile heritage into compelling visual narratives enhancing the appeal of each saree design.
Designer Accessory at Porero Ly Krisa London
January 31, 2024 - July 10, 2025Led accessory design line including material selection and trend analysis overseeing launch. Generated technical drawings and specifications, collaborating cross-functionally with Italy-based teams to improve workflow efficiency by 30%. Played a pivotal role in prototype development reducing production time by 15% and ensuring delivery of high-quality products on schedule with proactive problem-solving and quality assurance.
Designer Accessory at Chennai Exports KH - Burch Tory
January 31, 2022 - July 10, 2025Conducted market and consumer research to develop comprehensive brand-reflective leather concepts. Fabricated swatches using innovative surface printing techniques while leading a project focused on waste reduction. Provided technical feedback during prototyping and facilitated clear cross-department communication with costing and production teams to ensure timely, quality-certified product delivery.
Designer Accessory at Chennai Exports KH - Lauren Ralph
June 30, 2021 - July 10, 2025Assisted senior designers in developing leather surface designs using digital tools including CorelDraw and Adobe Illustrator. Contributed innovative techniques such as henna logos integration. Designed high-fidelity mockups supporting smooth product conception to construction transitions. Managed multiple client priorities and fostered an inclusive, conflict-free fast-paced workspace.
Strategy & Design – Office Founders at Kali
February 29, 2024 - July 10, 2025Led brand identity and strategy development for a luxury leather brand, conducting deep market research across global luxury, fashion, and heritage sectors. Executed strategic brand narrative aligned with craftsmanship legacy and innovation opportunities. Created comprehensive verbal and visual identity systems and brand guidelines to ensure consistent communication across internal teams and external touchpoints. Designed cohesive brand graphics and high-impact print visuals including business cards, brochures, and one-pagers. Crafted luxury packaging with focus on material integrity and cultural symbolism, overseeing production from concept to execution. Led digital commerce platform launch including UX wireframes, sitemap, and copywriting. Implemented global brand presence on social media, growing engagement significantly. Managed and trained marketing and design interns, maintaining detailed documentation and brand consistency.
Illustrator Fashion Freelance at Raedh
January 31, 2025 - July 10, 2025Created detailed hand-drawn motifs and curated color palettes for heritage-inspired saree designs. Used illustration as a medium to visually translate cultural textile heritage with compelling narrative depth.
Designer Accessory at Porero Ly Krisa
January 31, 2024 - July 10, 2025Led accessory design, material selection, and trend analysis for accessory line launch. Generated technical drawings and specifications to guide production. Collaborated cross-functionally with Italy-based teams, improving workflow efficiency by 30% and reducing lead time by 15%. Played a pivotal role in prototype development and swatch creation, ensuring timely delivery of high-quality products.
Designer Accessory at Chennai Exports (KH) | Burch Tory
January 31, 2023 - July 10, 2025Conducted consumer studies, market research, and trend analysis to develop comprehensive brand-reflective leather concepts. Led sustainable projects reducing leather waste through innovative surface techniques and printing. Facilitated prototyping and provided feedback to ensure product quality. Communicated effectively with manufacturers and senior designers on costing and production. Maintained PLM systems and updated technical records. Resolved design delivery issues while demonstrating weaving and interlacing skills.
Designer Accessory at Chennai Exports (KH) | Lauren Ralph
June 30, 2022 - July 10, 2025Assisted senior designers with developing leather concepts using surface techniques and digital design tools like CorelDraw and Adobe Illustrator. Incorporated henna logos into leather designs innovatively. Created high-fidelity mockups from concept to construction drawings. Successfully managed a fast-paced environment with multiple client priorities and resolved conflicts to foster inclusive teamwork.
Strategy & Design – Office Founders at Kali, India
February 1, 2023 - PresentLed brand identity development and strategy for luxury, fashion, and heritage sectors globally. Conducted market research and executed end-to-end brand strategy aligned with craftsmanship heritage. Created detailed brand communication guidelines and designed cohesive visual assets including packaging and product design with a focus on luxury material integrity and cultural symbolism. Directed digital presence creation, e-commerce launch, social media marketing strategies, and increased brand engagement. Managed and trained a marketing and design intern team, ensuring high-quality deliverables and brand consistency across campaigns and content.
Illustrator Fashion Freelance at Raedh
January 31, 2025 - July 10, 2025Designed detailed and hand-drawn motifs reflective of heritage and curated color palettes for sarees, translating cultural narratives into visually compelling designs.
Designer Accessory at Porero Ly Krisa, London
January 31, 2024 - July 10, 2025Led accessory design and trend analysis including material selection. Oversaw production workflows with cross-functional teams in Italy to enhance efficiency by 30% and reduce lead time by 15%. Played a pivotal role in prototype development and ensuring high-quality on-time delivery by solving production challenges proactively.
Designer Accessory at Chennai Exports (KH) | Burch Tory
January 31, 2023 - July 10, 2025Conducted market and consumer research for brand reflective leather concepts. Developed comprehensive brand studies showcasing ethos and sustainable techniques reducing waste. Engaged senior designers and manufacturers in prototyping, feedback, and quality certification processes. Maintained design records and resolved prototype delivery issues.
Designer Accessory at Chennai Exports (KH) | Lauren Ralph
June 30, 2022 - July 10, 2025Assisted senior designers in exploring leather surface design techniques using digital tools. Contributed innovative designs by incorporating henna logos. Created high-fidelity mockups and technical drawings ensuring quality construction. Managed multiple clients and priorities in a fast-paced inclusive work environment.
Graphic & Visual Designer at Kali India
February 1, 2024 - December 1, 2025Built the brand's end-to-end visual identity from scratch, including logo architecture, color palette, typography system, iconography, and layout grids to ensure harmony across physical and digital touchpoints. Designed print and digital assets (brochures, lookbooks, press kits, brand decks, investor one-pagers) and contributed to a 40% rise in channel engagement. Crafted luxury packaging systems (product boxes, dustbags, tags, authentication cards, product booklets) with emphasis on tactile detail and material integrity. Directed live website templates with UX-informed layout for kaliindia.com. Conceptualised and art-directed photoshoots, maintaining brand voice across 12 months of content. Produced social media graphics and templates, driving 84% engagement growth. Created visual style guides and handover-ready libraries for scalable design execution; hired and mentored design/marketing interns.
Freelance Fashion Illustrator & Graphic Designer at Raedh
January 1, 2016 - PresentCreated hand-drawn and digital illustrations for luxury saree collections blending heritage motifs with contemporary color theory. Designed promotional layouts, motif placements, and campaign visuals for digital and print; streamlined client feedback loop, reducing revision cycles by 80%. Delivered print-ready vector files and digital assets optimized for textile printing and marketing campaigns.
Freelance Event Designer at Signature Events
November 1, 2025 - PresentTranslated client visions into cohesive event identities through mood boards, concept development, and color palette exploration. Sketched and ideated event design concepts using Procreate and Adobe Illustrator; employed AI rendering tools to present realistic visual proposals for client approvals. Designed bespoke couple logos, personalized e-invites with caricature illustrations, and themed invitation suites; delivered fully production-ready files across digital and printed formats.
Freelance Graphic Designer & Illustrator at Freelance
January 1, 2023 - PresentDelivered brand identities, editorial layouts, and digital design for fashion, lifestyle, and craft startups. Developed 5+ brand identities (logos, typography, color systems) that improved client brand recognition and satisfaction. Produced 60+ quarterly marketing assets (brochures, lookbooks, editorial spreads) using Illustrator, InDesign, and Photoshop. Designed posters for cultural events and brand launches with minimal composition and impactful typography.
Accessory Designer at Krisa Ly Porero
January 1, 2024 - April 1, 2024Directed the accessories line launch as lead designer: oversaw trend analysis, material selection, and design exploration from concept to production-ready samples. Generated technical drawings and specifications for Italian production teams; improved design-to-sample workflow efficiency by 30% through structured documentation. Played a pivotal role in prototype development and swatch creation, reducing production lead time by 15%.
Education
MA at Nottingham University Trent Nottingham
September 1, 2022 - September 30, 2023B Design at Fashion Institute of Technology India, Chennai Technology
August 1, 2018 - June 30, 2022High School Diploma at Pangode Vidhalaya Kendriya, Trivandrum
January 1, 2016 - December 31, 2018MA at Nottingham University Trent Nottingham
September 1, 2022 - September 30, 2023B at National Institute of Fashion Technology Chennai
August 1, 2018 - June 30, 2022CBSE – Levels A at Pangode Vidhalaya Kendriya Trivandrum
January 1, 2016 - December 31, 2018MA at Nottingham University Trent Nottingham
September 1, 2022 - September 30, 2023B.Design at National Institute of Fashion Technology, Chennai, India
August 1, 2018 - June 30, 2022High School Diploma at Pangode Vidhalaya Kendriya, Trivandrum, India
January 1, 2016 - December 31, 2018MA at Nottingham University Trent Nottingham
September 1, 2022 - September 30, 2023B.Design at National Institute of Fashion Technology, Chennai, India
August 1, 2018 - June 30, 2022High School Diploma at Pangode Vidhalaya Kendriya, Trivandrum, India
January 1, 2016 - December 31, 2018MA Luxury Fashion Brand Management at Nottingham Trent University
September 1, 2022 - September 1, 2023B.Design Leather Design (Garments & Product / Fashion Accessories) at National Institute of Fashion Technology (NIFT) Chennai, India
June 1, 2018 - August 1, 2022Qualifications
Industry Experience
Consumer Goods, Retail, Professional Services, Manufacturing, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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