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I'm Michaela, a social media and multimedia creative based in Austin, Texas, with 6+ years of experience creating content that helps brands connect with their audiences. I specialize in social media management, content creation, photography, and writing, helping shape the voice behind the brand so they connect with their audience in a more genuine way. I'm passionate about helping businesses bring their vision to life through creative, purpose-driven work that leaves a lasting impression. Outside of work, I enjoy exploring new places, supporting local businesses, reading, listening to music, and photographing the everyday moments that continue to inspire my creativity.…I'm Michaela, a social media and multimedia creative based in Austin, Texas, with 6+ years of experience creating content that helps brands connect with their audiences. I specialize in social media management, content creation, photography, and writing, helping shape the voice behind the brand so they connect with their audience in a more genuine way. I'm passionate about helping businesses bring their vision to life through creative, purpose-driven work that leaves a lasting impression. Outside of work, I enjoy exploring new places, supporting local businesses, reading, listening to music, and photographing the everyday moments that continue to inspire my creativity.

Michaela Fallon

Social Media Manager, Photographer, Writer, +5

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I'm Michaela, a social media and multimedia creative based in Austin, Texas, with 6+ years of experience creating content that helps brands connect with their audiences. I specialize in social media management, content creation, photography, and writing, helping shape the voice behind the brand so they connect with their audience in a more genuine way. I'm passionate about helping businesses bring their vision to life through creative, purpose-driven work that leaves a lasting impression. Outside of work, I enjoy exploring new places, supporting local businesses, reading, listening to music, and photographing the everyday moments that continue to inspire my creativity.…I'm Michaela, a social media and multimedia creative based in Austin, Texas, with 6+ years of experience creating content that helps brands connect with their audiences. I specialize in social media management, content creation, photography, and writing, helping shape the voice behind the brand so they connect with their audience in a more genuine way. I'm passionate about helping businesses bring their vision to life through creative, purpose-driven work that leaves a lasting impression. Outside of work, I enjoy exploring new places, supporting local businesses, reading, listening to music, and photographing the everyday moments that continue to inspire my creativity.

Available to hire

I’m Michaela, a social media and multimedia creative based in Austin, Texas, with 6+ years of experience creating content that helps brands connect with their audiences.

I specialize in social media management, content creation, photography, and writing, helping shape the voice behind the brand so they connect with their audience in a more genuine way.

I’m passionate about helping businesses bring their vision to life through creative, purpose-driven work that leaves a lasting impression.

Outside of work, I enjoy exploring new places, supporting local businesses, reading, listening to music, and photographing the everyday moments that continue to inspire my creativity.

Skills

Branding

Photo

Copywriting

Experience Level

Branding

Expert

Photo

Expert

Copywriting

Intermediate

Work Experience

Sports Editor at Hilltop Views (St. Edward’s Newspaper)

January 1, 2026 - May 1, 2026

Led content planning by developing story pitches, coordinating coverage, and managing editorial workflows across digital and print platforms. Edited and published high-quality content while collaborating with writers and photographers to meet tight production deadlines.

Social Media Manager at St. Edward’s Men’s Basketball

October 1, 2025 - May 1, 2026

Developed and executed social media content strategies including planning, production, editing, and scheduling to support brand goals and audience growth. Increased Instagram audience growth by 21% (238 followers) while scaling average monthly views from 11.2K to 62.1K via data-driven content strategy and targeted audience engagement. Produced engaging multimedia content for events, campaigns, and live experiences by leveraging trends and audience insights. Wrote social media copy including captions and promotional messaging to support brand identity and encourage engagement.

Multimedia Intern at St. Edward’s Athletics

August 1, 2025 - December 1, 2025

Captured and created visual content featured across official social media channels, contributing to 163 posts across Instagram, Facebook, and other platforms. Collaborated with game recap writers to align social posts with published articles and key storylines.

Writer & Photographer at Hilltop Views (St. Edward’s Newspaper)

January 1, 2025 - May 1, 2026

Created written and visual content for digital and print platforms, adapting to diverse audiences and content formats. Conducted interviews and captured event photography for weekly deadlines, producing engaging, audience-focused content.

Photographer

August 1, 2024 - May 1, 2026

Captured, edited, and delivered photo content under tight deadlines while maintaining consistent editing styles aligned with brand standards and social media needs. Collaborated with sports information staff and media team members to meet content requirements and game-day coverage priorities.

Founder & Social Media Manager at MDF Creative

May 1, 2020 - Present

Created an online presence for a community using digital marketing strategies, built relationships with other creators to increase reach, and grew Instagram followers by 48% (555 to 822) while generating an average of 11.6K monthly views through strategic content and engagement. Implemented Instagram Reels and Stories and used video editing techniques to boost interaction. Developed a cohesive visual identity through photography and videography. Managed a freelance creative business by building client relationships, developing creative concepts, coordinating media deliverables, and delivering visual assets aligned with client goals.