Available to hire
Hi, I’m Michel, a Graphic Designer and Creative Project Manager with over 10 years of experience leading creative direction and project management initiatives. I’ve had the opportunity to work with agencies, brands, and cross-functional teams, helping to shape brand positioning, performance campaigns, and digital innovation. Since 2015, I’ve focused on optimizing processes and developing teams to deliver efficient, high-impact results.
I’m passionate about combining creativity with strategy, and I enjoy coordinating multidisciplinary teams to build strong, engaging brands. Whether it’s implementing agile workflows or creating compelling brand narratives, I’m always eager to contribute to projects that make a difference and drive measurable success.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
Portuguese
Fluent
English
Advanced
German
Beginner
French
Beginner
Work Experience
Creative Director / Graphic Designer at AS Trade
June 30, 2021 - July 23, 2025Led visual communication and branding projects from concept to delivery across digital and offline media. Oversaw development of visual identities, packaging, and integrated campaigns aiming at brand differentiation and audience impact. Created brands from scratch including naming, positioning, concept, and storytelling; developed comprehensive visual guidelines for brand consistency and usability; designed creative materials for online and offline media with clear identity and purpose; managed entire creative process from briefing to final delivery in collaboration with marketing, content, and product teams.
Creative Director / Graphic Designer at AS Trade
June 30, 2021 - July 23, 2025Led visual communication and branding projects from concept to delivery across digital and offline media. Oversaw the development of visual identities, packaging, and integrated campaigns, focusing on brand differentiation and audience impact. Created brands from scratch including naming, positioning, concept, and storytelling; developed comprehensive visual guidelines for brand consistency and usability; designed creative materials with clear identity and purpose; managed the entire creative process in collaboration with marketing, content, and product teams.
Creative Director / Graphic Designer at AS Trade
June 30, 2021 - July 19, 2025Led visual communication and branding projects from concept to delivery across digital and offline media. Created brands from scratch including naming, positioning, concept, and storytelling. Developed comprehensive visual guidelines to maintain brand consistency and usability. Designed creative materials for online and offline channels. Managed complete creative process from briefing to delivery collaborating with marketing, content, and product teams.
Project Manager / Creative Director at Createfolio LTDA
June 1, 2021 - PresentLed creative projects with a strong focus on performance, branding, and storytelling. Managed multidisciplinary teams and played a key role in brand building and repositioning. Oversaw strategic marketing, branding, and design projects, ensuring creative excellence and measurable results. Coordinated creative squads focused on branding, UX/UI, and copywriting; implemented agile workflows using tools such as Notion, Trello, and ClickUp; developed brand narratives with focus on differentiation and conversion. Resulted in increased client brand engagement and visibility across all projects.
Project Manager / Creative Director at Createfolio LTDA
June 1, 2021 - PresentLed creative projects with a strong focus on performance, branding, and storytelling. Managed multidisciplinary teams and played a key role in brand building and repositioning. Oversaw strategic marketing, branding, and design projects, ensuring creative excellence and measurable results. Coordinated creative squads focused on branding, UX/UI, and copywriting; implemented agile workflows using tools such as Notion, Trello, and ClickUp; developed brand narratives with focus on differentiation and conversion; achieved increased client brand engagement and visibility.
Project Manager / Creative Director at Createfolio LTDA
June 1, 2021 - PresentLed creative projects with a strong focus on performance, branding, and storytelling. Managed multidisciplinary teams and played a key role in brand building and repositioning. Oversaw strategic marketing, branding, and design projects, ensuring creative excellence and measurable results. Coordinated creative squads focused on branding, UX/UI, and copywriting; implemented agile workflows using Notion, Trello, and ClickUp; developed brand narratives emphasizing differentiation and conversion, resulting in increased client brand engagement and visibility.
Project Manager / Marketing Coordinator at Markt Haus
March 1, 2020 - July 23, 2025Managed data-driven digital projects, integrating departments, organizing workflows, and delivering high-impact solutions for B2B, B2C, and B2B2C businesses with focus on performance, scalability, and predictability. Defined project scopes, responsibilities, and timelines using agile methodologies; created dashboards and KPIs to track goals and forecast outcomes; facilitated collaboration between creative, technical, and administrative teams; supported company management, recruitment, and team development; monitored goals, ROI, and risks adapting to change.
Project Manager / Marketing Coordinator at Markt Haus
March 1, 2020 - July 23, 2025Managed data-driven digital projects, integrating departments and organizing workflows. Delivered high-impact solutions for B2B, B2C, and B2B2C businesses, focusing on performance, scalability, and predictability. Defined project scopes, responsibilities, and timelines using agile methodologies; created dashboards and KPIs to track goals and forecast outcomes; facilitated collaboration between creative, technical, and administrative teams; supported company management, recruitment, and team development; monitored goals, ROI, and risks with adaptability.
Project Manager / Marketing Coordinator at Markt Haus
March 1, 2020 - July 19, 2025Managed data-driven digital projects integrating departments, organizing workflows, and delivering high-impact solutions for B2B, B2C, and B2B2C businesses. Defined project scopes, responsibilities, and timelines using agile methodologies; created dashboards and KPIs to track goals and forecast outcomes; facilitated collaboration between creative, technical, and administrative teams; supported company management, recruitment, and team development; monitored goals, ROI, and risks with adaptability to change.
SEO Analyst at RS Design
January 31, 2015 - July 23, 2025Led technical SEO and digital content strategies to increase organic traffic and improve paid media performance. Focused on data-driven digital presence while maintaining brand relevance and authority. Configured and analyzed data using Google Analytics, Search Console, and SEO tools; performed A/B testing and landing page optimizations; analyzed keywords, competitors, and paid traffic performance; monitored backlinks, social media presence, and digital authority; created monthly reports with actionable insights. Achieved up to 60% growth in organic traffic and 25% reduction in average cost-per-click.
SEO Analyst at RS Design
January 31, 2015 - July 23, 2025Led technical SEO and digital content strategies to increase organic traffic and improve paid media performance. Configured and analyzed data using Google Analytics, Search Console, and SEO tools; performed A/B testing and landing page optimizations; analyzed keywords, competitors, and paid traffic performance; monitored backlinks and social media presence; created monthly reports with actionable insights. Achieved up to 60% growth in organic traffic and 25% reduction in average cost-per-click.
SEO Analyst at RS Design
January 31, 2015 - July 19, 2025Led technical SEO and digital content strategies to increase organic traffic and improve paid media performance. Configured and analyzed data using Google Analytics, Search Console, and SEO tools; performed A/B testing and landing page optimizations; analyzed keywords, competitors, and paid traffic performance; monitored backlinks, social media presence, and digital authority; created monthly reports with actionable insights which resulted in up to 60% growth in organic traffic and 25% reduction in average cost-per-click.
Web Developer at DMS NET
January 31, 2012 - July 23, 2025Developed and maintained web systems focusing on stability, customization, and performance. Worked on back-end programming using ASP and PHP and managed MySQL databases for robust solutions. Fixed bugs and implemented improvements in internal and external systems.
Web Developer at DMS NET
January 31, 2012 - July 23, 2025Developed and maintained web systems focusing on stability, customization, and performance. Worked on back-end programming using ASP and PHP and managed MySQL databases. Fixed bugs and implemented improvements in internal and external systems.
Web Developer at DMS NET
January 31, 2012 - July 19, 2025Developed and maintained web systems focusing on stability, customization, and performance. Worked on back-end programming using ASP and PHP and managed MySQL databases. Fixed bugs and implemented improvements in internal and external systems to ensure robust and functional solutions.
Education
Bachelor's Degree at Estácio University
January 1, 2025 - December 31, 2026Bachelor's Degree at Estácio University
January 1, 2000 - December 31, 2004Bachelor's Degree at Estácio University
January 1, 2011 - December 31, 2014Qualifications
Applied Neuromarketing
January 11, 2030 - July 19, 2025English Courses – Basic, Intermediate, and Advanced
January 11, 2030 - July 19, 2025Photoshop - Basic, advanced and photo manipulation
April 30, 2021 - October 30, 2021Applied Neuromarketing
January 11, 2030 - July 23, 2025English Courses – Basic, Intermediate, and Advanced
January 11, 2030 - July 23, 2025Photoshop - Basic, advanced and photo manipulation
January 11, 2030 - July 23, 2025Applied Neuromarketing
January 11, 2030 - July 23, 2025English Courses – Basic, Intermediate, and Advanced
January 11, 2030 - July 23, 2025Photoshop - Basic, advanced and photo manipulation
January 11, 2030 - July 23, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail, Consumer Goods
Creation of motion pieces for social media at Adobe After Effects and Images Manipulation at Photoshop
#socialmedia #creativedesign #graphicdesign #motiondesign
Conception of website, including Wordpress development, UI/UX design, CSS adjustments, 100% mobile thinking, analytics tag setup and maintenance of system and plugins. Was an ambitious challenge when I had to show the brand personality and make all the elements make senses, and really that works.
I was responsible to create a complete branding solution for the new product Catuaí, including the creation of logo, 3D renders of ambiances, typography, color palette, a packaging design for Drip Coffee, the video vignettes, backdrop for launch event and the main presentation of product.
The briefing was to create a new and modern logo and brand guideline to de Sales and Retail enterprise.
In this project, I’ve created all the brand concept, including logo, typography, color palette and some applied mockups. #graphicdesigner #illustrator #branddesigner #rebranding
Brand Guideline and concept for a fashion brand. The brief was to make some clean, younger and easy to apply on social media as a template.
#graphicdesigner #brandguideline
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