Available to hire
I’m a creative and resourceful product photographer with 10+ years of experience managing the full photography lifecycle—from concept and prop sourcing to final retouching and asset management. I research products to develop visual narratives that resonate with enthusiast audiences and build scalable image libraries for e-commerce, catalogs, and social media.
I thrive collaborating with marketing and creative teams to design and produce compelling assets, mentor fellow photographers, and optimize workflows across remote and on-site studios. My work has supported brands like Filson, Red Wing, and Timex, and I have led photography programs that boosted sales and streamlined asset pipelines.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Product Photographer at Hookah-Shisha.com
January 1, 2025 - July 18, 2025Lead product photographer for the largest online retailer of hookah merchandise, responsible for directing photography and image asset management for a catalog of more than 20,000 photos across 6000+ items. Managed end-to-end photography process, set up and maintained a studio with multiple softboxes and hardware; styled, shot, edited, and organized hundreds of images weekly; curated assets for online content. Instructed photographers in advanced camera and lighting techniques and delivered in-depth Photoshop training focused on professional image correction and enhancement. Designed and produced impactful print and digital marketing materials, including email campaigns, social media assets, and a full range of print collateral; driving a 15% year-over-year sales increase. Managed data and product information across B2B & B2C channels.
Freelance Commercial Photographer at STAG - Provisions for Men
April 1, 2024 - July 18, 2025Created product photography for the Austin-based retailer, named Top Ten Stores in the U.S. by GQ and Esquire. Photographed a diverse range of products, including clothing, accessories, home & office goods, and vintage collections. Worked with high-profile brands such as Ralph Lauren, Carhartt, Kapital, Miansai, Universal Works, Birkenstock, Filson, Red Wing, Stetson, and Timex. Boosted product availability/output for the company website by 25%, enhancing customer experience and sales potential. Reduced the main photographer’s weekly workload by 10-15 hours through process optimization and automation. Improved website performance by optimizing image and asset files, resulting in faster load times.
E-Commerce Specialist at Advanced Inhalation Rituals (AIR)
January 1, 2025 - July 18, 2025Provided Data Management for a global leader in social inhalation, optimizing data flow across three E-Commerce websites (hookah-shisha.com, socialsmoke.com, hookahwholesalers.com) and multiple B2B/B2C platforms, reducing errors by 35% and improving processing efficiency by 60%.
Freelance Photography, Videography, Graphic Design at Michael Photography
October 1, 2011 - PresentDelivered creative solutions for diverse clients, including commercial photography, videography, and brand identity design such as logos, color palettes, website and print materials, ensuring cohesive visual narratives. Notable projects include Moto Shears, Austin Motel, Eliza Page, Heritage Boot, and event photography.
Senior Product Photographer at Hookah.com
January 31, 2025 - September 8, 2025Managed the full photography lifecycle from concept to post-production, developing staging and lighting strategies for a catalog of over 6,000 products. Built and maintained a photographic database of over 20,000 images to ensure asset availability across e-commerce, marketing, and B2B/B2C channels. Established repeatable, scalable photography processes to ensure high-quality standards and visual consistency across platforms. Managed studio equipment and trained photographers to uphold quality; partnered with marketing to design digital assets that contributed to a 15% YoY sales increase.
Freelance Commercial Photographer at STAG - Provisions for Men
April 1, 2024 - September 8, 2025Delivered compelling product photography for clothing, technical accessories, and home & office goods for a nationally recognized retailer; photographed high-profile brands including Filson, Red Wing, and Timex, adhering to brand guidelines. Optimized photography and retouching workflows, increasing website product image output by 25%.
Freelance Photographer & Videographer at Michael Photography
October 1, 2011 - PresentProvided full-service creative solutions for diverse commercial clients, including product research, concept development, prop sourcing, and styling. Produced high-quality commercial photography and videography, and brand identity assets for clients such as Moto Shears, Austin Motel, and Eliza Page.
E-Commerce & Asset Management Specialist at Advanced Inhalation Rituals (AIR)
January 31, 2025 - September 8, 2025Built and updated thousands of Product Detail Pages (PDPs) within Magento using HTML/CSS, ensuring content accuracy and consistent formatting across three global e-commerce sites. Organized and maintained product image library and data flow across three major e-commerce websites, reducing processing errors by 35% and improving efficiency by 60%. Owned the Plytix PIM system, governing master data, defining product taxonomy, and configuring attributes to ensure data integrity and seamless syndication to Magento and partner systems.
Education
Bachelor of Science at Academy of Economic Studies of Moldova
January 1, 2008 - June 1, 2008Bachelor of Science, Management Information Systems at Academy of Economic Studies of Moldova
June 1, 2004 - June 1, 2008Qualifications
Industry Experience
Retail, Consumer Goods, Media & Entertainment, Wholesale & Distribution, Other, Professional Services
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