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I'm Mihika Palaparthi, a soon-to-be psychology graduate with hands-on experience in content creation and social media marketing across internships, freelance work, personal platforms, and co-curricular activities. I've generated over 2.5 million views on TikTok and Instagram, and I have a strong understanding of what drives engagement and retention. I enjoy combining my knowledge of consumer psychology and content strategy to capture attention and deliver measurable results. I'm actively seeking an entry-level marketing role to deepen my expertise and grow within a collaborative team.…I'm Mihika Palaparthi, a soon-to-be psychology graduate with hands-on experience in content creation and social media marketing across internships, freelance work, personal platforms, and co-curricular activities. I've generated over 2.5 million views on TikTok and Instagram, and I have a strong understanding of what drives engagement and retention. I enjoy combining my knowledge of consumer psychology and content strategy to capture attention and deliver measurable results. I'm actively seeking an entry-level marketing role to deepen my expertise and grow within a collaborative team.

Mihika Palaparthi

Content Creator, Video Editor, Social Media Manager, +2

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I'm Mihika Palaparthi, a soon-to-be psychology graduate with hands-on experience in content creation and social media marketing across internships, freelance work, personal platforms, and co-curricular activities. I've generated over 2.5 million views on TikTok and Instagram, and I have a strong understanding of what drives engagement and retention. I enjoy combining my knowledge of consumer psychology and content strategy to capture attention and deliver measurable results. I'm actively seeking an entry-level marketing role to deepen my expertise and grow within a collaborative team.…I'm Mihika Palaparthi, a soon-to-be psychology graduate with hands-on experience in content creation and social media marketing across internships, freelance work, personal platforms, and co-curricular activities. I've generated over 2.5 million views on TikTok and Instagram, and I have a strong understanding of what drives engagement and retention. I enjoy combining my knowledge of consumer psychology and content strategy to capture attention and deliver measurable results. I'm actively seeking an entry-level marketing role to deepen my expertise and grow within a collaborative team.

Available to hire

I’m Mihika Palaparthi, a soon-to-be psychology graduate with hands-on experience in content creation and social media marketing across internships, freelance work, personal platforms, and co-curricular activities. I’ve generated over 2.5 million views on TikTok and Instagram, and I have a strong understanding of what drives engagement and retention. I enjoy combining my knowledge of consumer psychology and content strategy to capture attention and deliver measurable results.

I’m actively seeking an entry-level marketing role to deepen my expertise and grow within a collaborative team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Content Creator at Cool Brands Pte. Ltd. (Pristine)

September 1, 2025 - Present

Rehired post-internship to independently ideate, film, and edit short-form content on TikTok for Pristine Aroma and Kapsä. Collaborated with marketing team to align content with campaign goals, product launches, and brand positioning. Continued to drive strong organic reach and engagement through consistent, high-performing content.

Digital Marketing Intern at Cool Brands Pte. Ltd. (Pristine)

May 1, 2025 - August 1, 2025

Achieved 1M+ organic impressions across brand social media channels in 3 months by producing top-performing TikTok content aligned with trends and brand identity. Created and optimized digital marketing assets including static ad creatives, SEO blog content, email campaigns, and influencer briefs. Led street interviews and brand skits; conducted influencer outreach and coordination. Recognised by management for attention to detail and initiative; consistently awarded monthly performance bonuses.

TikTok Content Creator at Self-Employed

August 1, 2025 - Present

Collaborate with consumer brands to produce promotional, UGC-style short-form content through commission-based partnerships. Generated 1M+ total views and 101.9K+ likes across videos; grew follower base to 11.6K+.

Human Resources Intern at ChemOne Holdings

May 1, 2024 - July 1, 2024

Calculated manpower budgets and costs for a large-scale engineering project; conducted research, tracked assumptions, and compiled a comprehensive report. Managed payroll data in Excel; assisted with reviewing CVs, organizing interviews, and candidate communications. Created comprehensive job descriptions and drafted job advertisements to attract qualified candidates.

Part-Time Employee at Boost Juice Bars (Bugis Junction & NTU Outlets)

June 1, 2022 - August 1, 2023

Operated cash register and prepared beverages according to customer preferences, contributing to hundreds of beverages served daily. Developed efficient communication skills and maintained composure in a fast-paced environment; helped maintain NTU outlet's ranking among Singapore's Top 3 Boost Juice sales performers.