Social Media Specialist

• Developed and executed storytelling-based social media strategies to strengthen the institution’s digital presence and brand awareness.
• Increased Instagram followers organically from 300 to 6,234 (2,078% growth) within two years through targeted content strategies.
• Produced end-to-end creative content for multiple digital platforms, ensuring alignment with the organization’s vision and core values.
• Managed and optimized Meta Ads campaigns, utilizing audience targeting and performance analysis to maximize ROI.
• Monitored content performance and analyzed social media trends to continuously optimize digital communication strategies.