I'm a Brand and Digital Product Designer who helps businesses and creators turn ideas into experiences people connect with. My focus is on building websites, visual identities, and digital products that are both functional and memorable. What I do best: • Web Design and Development: Creating clean, responsive websites on platforms like Webflow, WordPress, Shopify, and Squarespace. • Brand Identity: Crafting logos, color systems, and typography that tell a clear story and stand the test of time. • Digital Products: Designing intuitive interfaces and user experiences with tools like Figma and Adobe Creative Suite. • Creative Strategy: Aligning design with business goals so brands not only look great but also drive results. I’ve worked across industries including automotive, lifestyle, skincare, real estate, and entertainment. No matter the project, I bring a mix of creativity, strategy, and technical know-how to deliver designs that feel human and work seamlessly. You can explore my work here: nabilabdalla.com…

Nabil Abdalla

I'm a Brand and Digital Product Designer who helps businesses and creators turn ideas into experiences people connect with. My focus is on building websites, visual identities, and digital products that are both functional and memorable. What I do best: • Web Design and Development: Creating clean, responsive websites on platforms like Webflow, WordPress, Shopify, and Squarespace. • Brand Identity: Crafting logos, color systems, and typography that tell a clear story and stand the test of time. • Digital Products: Designing intuitive interfaces and user experiences with tools like Figma and Adobe Creative Suite. • Creative Strategy: Aligning design with business goals so brands not only look great but also drive results. I’ve worked across industries including automotive, lifestyle, skincare, real estate, and entertainment. No matter the project, I bring a mix of creativity, strategy, and technical know-how to deliver designs that feel human and work seamlessly. You can explore my work here: nabilabdalla.com…

Available to hire

I’m a Brand and Digital Product Designer who helps businesses and creators turn ideas into experiences people connect with. My focus is on building websites, visual identities, and digital products that are both functional and memorable.

What I do best:
• Web Design and Development: Creating clean, responsive websites on platforms like Webflow, WordPress, Shopify, and Squarespace.
• Brand Identity: Crafting logos, color systems, and typography that tell a clear story and stand the test of time.
• Digital Products: Designing intuitive interfaces and user experiences with tools like Figma and Adobe Creative Suite.
• Creative Strategy: Aligning design with business goals so brands not only look great but also drive results.

I’ve worked across industries including automotive, lifestyle, skincare, real estate, and entertainment. No matter the project, I bring a mix of creativity, strategy, and technical know-how to deliver designs that feel human and work seamlessly.

You can explore my work here: nabilabdalla.com

See more

Language

English
Fluent

Work Experience

Brand Designer at Freelance
January 1, 2022 - Present
Designed intuitive navigation and clean layouts across web platforms, created custom graphics and illustrations aligned with brand guidelines, and maintained cohesive branding to reinforce recognition and trust across digital and print.
Digital Marketing Specialist at Parkway Motors Auto Group
April 3, 2023 - January 16, 2025
• Executed multi-channel campaigns (SEO, SEM, social, email) that boosted web traffic and engagement across four dealership brands. • Designed digital and print marketing assets, including landing pages, promotional graphics, and social campaigns, ensuring consistency with brand identity. • Implemented automated email marketing workflows that improved open rates by 25% and click-through rates by 15%. • Conducted market research and audience segmentation to inform design and campaign decisions, leading to stronger customer acquisition results.

Education

BComm Marketing at Humber College
September 12, 2016 - April 20, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Retail
    uniE608 The Simple Kitchen
    The goal was to refine their identity so it better reflects who they are today. The updated direction introduces a cleaner system, thoughtful use of their existing colour palette, and a visual language that feels modern while staying true to their values. It’s exciting to help a brand evolve without losing the essence of what people already love about it.…
    paper Cannabis Pages

    The Problem
    Cannabis Pages wanted to raise the bar in the cannabis industry by simplifying access to packaging, equipment, and solutions. The challenge was to create a brand and digital presence that communicated trust, compliance, and clarity while positioning the company as both a supplier and a resource.

    The Solution
    I developed the visual identity, logo, and digital design system to reflect the brand’s dual role. The logo blends the shape of a cannabis leaf with the form of pages turning, symbolizing knowledge and resources. The website design emphasized bold typography, clean layouts, and neutral backgrounds accented with green to reinforce both professionalism and industry focus.

    The Results
    Cannabis Pages now has a strong foundation for growth with a clear brand identity and digital presence. The platform communicates authority and accessibility, setting the stage to scale into a marketplace where partners can sell their catalogs and reach more businesses across the industry.

    paper uuanted skincare

    The Problem
    uuanted skincare set out to create clean, thoughtful formulas that served melanin-rich skin, an audience often overlooked in the beauty industry. The challenge went beyond product development. It was about representation and building a brand that stood for inclusivity, clarity, and quiet luxury.

    The Solution
    I was brought on to shape the foundations of the brand. This included consumer research, brand positioning, identity design, typography, messaging hierarchy, packaging, and web design. I guided the creative and strategic direction across all touchpoints, ensuring that the website and product packaging communicated the brand’s ethos with clarity and confidence.

    The Results
    The outcome was a cohesive brand system and digital presence that did not just whisper but declared its intent. uuanted skincare launched with a strong identity, a Shopify website built for growth, and packaging that reflected both sophistication and purpose. Every detail reinforced the brand’s mission of serving a community that had long been underserved.

    paper Ricketts Properties

    The Problem
    Ricketts Properties had no website, which meant their brand presence was limited to traditional channels. Without a digital home, potential clients had no easy way to explore listings, learn about the team, or connect online.

    The Solution
    I designed and developed their first website from the ground up. The project included building a modern, user-friendly layout that showcases listings, introduces the brand story, and highlights client success stories. I also created supporting brand assets and structured content around neighborhood guides and testimonials to give the site both credibility and warmth.

    The Results
    With a new website in place, Ricketts Properties now has a central hub for their brand. The site establishes trust, improves accessibility for potential clients, and creates a strong foundation for future growth in the digital space.