This video is an element of my proposed rebrand of art gallery Fabrica, made as part of a 3rd-year university workshop on the business of branding.
My rebrand was inspired by the unique shape of the gallery, formerly a church. I noticed that the building could be visually approximated as seven rectangles, and ‘Fabrica’ has seven letters. I combined these elements with a colour palette taken from Fabrica’s existing identity, and the quintessentially British font Gill Sans, to create a dynamic, ever-changing logo of seven modules.
One of my ideas for an application of this identity was projecting the logo onto the building at night, as shown in this mockup made in After Effects.
graphicdesign logodesign branding brandidentity adobeillustrator adobephotoshop adobeaftereffects photoshop aftereffects typography gillsans artgallery videoprojection projectionart…This video is an element of my proposed rebrand of art gallery Fabrica, made as part of a 3rd-year university workshop on the business of branding.
My rebrand was inspired by the unique shape of the gallery, formerly a church. I noticed that the building could be visually approximated as seven rectangles, and ‘Fabrica’ has seven letters. I combined these elements with a colour palette taken from Fabrica’s existing identity, and the quintessentially British font Gill Sans, to create a dynamic, ever-changing logo of seven modules.
One of my ideas for an application of this identity was projecting the logo onto the building at night, as shown in this mockup made in After Effects.
graphicdesign logodesign branding brandidentity adobeillustrator adobephotoshop adobeaftereffects photoshop aftereffects typography gillsans artgallery videoprojection projectionartWW…