Available to hire
Website manager, WordPress developer, and SEO/AEO specialist with 20+ years overseeing the full website lifecycle—from design and development to maintenance and growth.
Known for using data-driven SEO and conversion optimization to increase traffic, engagement, and performance for ecommerce, local, and SaaS organizations.
Achieved major results including 143% traffic growth for a global ecommerce store, 267% organic page growth for a local business, and 96% traffic growth for a global SaaS company.
Skills
Experience Level
Expert
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Language
Work Experience
Website Manager, WordPress Developer & SEO Specialist at Aquascape
January 1, 2024 - PresentOversee two WordPress websites (global and local audiences). Collaborate with Product Management to redesign and optimize eCommerce pages for improved UX and conversion rates. Restructured 10 product landing pages with enhanced educational content and media, driving a 49% average increase in engagement (top pages up 175%). Plan and support A/B testing to improve performance and sales goals. Coordinate with a third-party agency for SEO and PPC campaigns. Monitor and analyze website performance using Google Search Console, GA4, and Ahrefs. Serve as a subject matter expert for website management and SEO. Manage performance and technical improvements including tracking support via tools such as Tag Manager.
Website Manager, WordPress Developer & SEO Specialist at Cofense
January 1, 2022 - December 31, 2024Analyze SEO keywords using Ahrefs, Google Search Console, and SEMrush; recommend and implement keyword improvements for new and existing pages. Increased organic traffic by 96% within 18 months. Track GA4 performance monthly/quarterly to create SEO reporting. Install and adjust marketing tags and scripts in Google Tag Manager. Create and iterate SEO content using AI, refining for both search visibility and user experience. Implement video and FAQ schemas when needed. Redevelop WordPress website using a custom design and Elementor; migrate years of website data to WP Engine. Troubleshoot website errors and issues. Improve page speed via image compression, caching plugin, and CDN. Deploy daily content edits and collaborate cross-functionally on content changes and landing page layouts. Manage external vendors and evaluate third-party plugins/tools. Developed Marketo email marketing templates, created website training materials, and conducted screenshare training sessions.
WordPress, Website Design, HTML & CSS Adjunct Faculty at College of Dupage
January 1, 2017 - January 1, 2020Taught WordPress development and maintenance to continuing education students. Covered WordPress installation, themes/plugins, admin panel review, widgets/feeds/podcasting/blogging, custom theme development, SEO best practices and setup, and extending WordPress with eCommerce and membership plugins.
WordPress Website Developer at PEARSON
January 1, 2014 - January 1, 2022Developed custom WordPress websites using PHP, Bootstrap, HTML5, and CSS/SCSS with SVN repositories. Built a custom WordPress plugin connecting blog posts to iTunes. Supported 11 website deployments weekly with the IT team. Developed custom responsive email templates. QA developed projects from associate developers. Troubleshoot website and email issues/errors and address page speed issues. Created training materials for the marketing department and associate developers.
WordPress Website Developer at Gate 39 media
January 1, 2013 - January 1, 2014Developed custom WordPress websites from PSD files using PHP, HTML/HTML5, CSS/CSS3, and Bootstrap. Created, transferred, and launched websites in a LAMP environment. Updated client DNS (A/MX records) to point to correct servers. Ensured website consistency through cross-browser and mobile/tablet testing. Supported front-end development on ASPX and Sitefinity CMS websites using HTML/HTML5 and CSS/CSS3.
Website Designer & Developer at WhereYoushop.com
January 1, 2011 - January 1, 2011Designed and developed WhereYoushop blog using WordPress, CSS, and HTML. Built an internal website using Umbraco CMS. Designed and developed an iPad kiosk app using HTML5 and CSS. Created graphics for vendor deal pages using Photoshop.
Website Designer & WordPress Developer at lever interactive
January 1, 2011 - January 1, 2013Created custom website designs, development, and updates using WordPress for internal and client needs, including responsive mobile development via CSS3 and media queries. Updated sites to align with SEO standards including correct metatag order, keyword-driven alt/title tags, and multi-level heading structures. Designed and developed eCommerce websites using Miva Merchant (Miva Merchant Silver Certified Web Developer), including custom layouts and converting table-based designs to CSS. Optimized product pages across 2,500 products and 270+ categories, enabling SEO-friendly links and improving category navigation usability. Designed and tested landing pages including A/B testing via Google Website Optimizer and Marketo development. Produced banner ads (Photoshop/Flash/GIF/ActionScript) and coordinated timelines/budgets with clients and freelance staff. Transformed a 20-page SEO best practices document into a condensed 3-page printed infographic.
Website Manager, Designer & Developer at tawani enterprises
January 1, 2007 - January 1, 2011Managed and updated 11 corporate websites; designed and developed 7 based on client specifications using HTML, CSS, and WordPress. Optimized websites for SEO standards. Re-designed, developed, and optimized an outdated table-based site with over 110,000 visits per year—improving page views and decreasing bounce rate. Created PatronMail email blast templates for 4,300+ recipients. Designed ad graphics for The New Yorker and created postcards/print materials.
Website Designer & Developer at officite, llc
January 1, 2005 - January 1, 2007Developed custom websites, templates, and email blasts using HTML and CSS. Created and maintained PPC accounts with Google AdWords. Supported and completed requests for 2,500+ clients.
Education
MBA (e-Commerce Management Concentration) at Keller Graduate School of Management
January 1, 2010 - July 17, 2026BS (Technical Management with Computer Information Systems Concentration) at DeVry University
January 1, 2007 - July 17, 2026College of Dupage (Adjunct Faculty coursework focus) at College of Dupage
January 1, 2017 - January 1, 2020MBA (e-Commerce Management Concentration) at Keller Graduate School of Management
January 1, 2010 - January 1, 2010BS (Technical Management with Computer Information Systems Concentration) at DeVry University
January 1, 2007 - January 1, 2007Certification - Become an AI-Powered Marketer (Semrush) at Semrush
January 1, 2026 - July 17, 2026Certification - Content Marketing Essentials for SEO and AI Search (Semrush) at Semrush
January 1, 2026 - July 17, 2026Certification - AI Search Operating Systems (Semrush) at Semrush
January 1, 2026 - July 17, 2026MBA, e-Commerce Management Concentration at Keller Graduate School of Management
January 1, 2010 - January 1, 2010BS, Technical Management with a Computer Information Systems Concentration at DeVry University
January 1, 2007 - January 1, 2007AI-Powered Marketer (Semrush) - certification at Semrush
January 1, 2026 - January 1, 2026Content Marketing Essentials for SEO and AI Search (Semrush) - certification at Semrush
January 1, 2026 - January 1, 2026AI Search Operating Systems - Semrush (certification) at Semrush
January 1, 2026 - January 1, 2026MBA, e-Commerce Management Concentration at Keller Graduate School of Management
January 1, 2010 - January 1, 2010BS, Technical Management with a Computer Information Systems Concentration at DeVry University
January 1, 2007 - January 1, 2007Qualifications
Miva Merchant Silver Certified Web Developer
January 1, 2012 - July 17, 2026Become an AI-Powered Marketer – Semrush (certification)
January 1, 2026 - July 17, 2026Content Marketing Essentials for SEO and AI Search with Semrush – Semrush (certification)
January 1, 2026 - July 17, 2026AI Search Operating Systems - Semrush (certification)
January 1, 2026 - July 17, 2026Miva Merchant Silver Certified Web Developer
January 1, 2012 - July 17, 2026Become an AI-Powered Marketer (Semrush)
January 1, 2026 - July 17, 2026Content Marketing Essentials for SEO and AI Search (Semrush)
January 1, 2026 - July 17, 2026AI Search Operating Systems (Semrush)
January 1, 2026 - July 17, 2026Miva Merchant Silver Certified Web Developer
January 1, 2012 - July 17, 2026Miva Merchant Silver Certified Web Developer
January 1, 2012 - July 17, 2026Become an AI-Powered Marketer – Semrush
January 1, 2026 - July 17, 2026Content Marketing Essentials for SEO and AI Search with Semrush – Semrush
January 1, 2026 - July 17, 2026AI Search Operating Systems - Semrush
January 1, 2026 - July 17, 2026Industry Experience
Software & Internet, Education, Retail, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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