Description
This project involved the development of a premium service catalog for Nkay Photography, specifically tailored for the graduation season at All Nations University (A.N.U). The creative focus was on blending high-end academic portraiture with a structured, user-friendly pricing model to capture the emotional significance of the milestone.
Strategic Execution
Tiered Information Design: I engineered a three-tier pricing architecture (Package A, B, and C) using color-coded blocks (Yellow, Grey, and Bronze) to help potential clients quickly distinguish between service levels based on their budget and needs.
Professional Subject Integration: The design features a high-quality, dual-portrait composition of graduates, demonstrating the agency’s technical proficiency in lighting, retouching, and capturing genuine academic pride.
Corporate Brand Continuity: I integrated the All Nations University official crest at the top of the hierarchy, immediately legitimizing the service as a university-aligned professional offering.
Sleek Typographic Contrast: I paired a heavy, stylized "Graduand" headline with clean, minimalist sans-serif text for the package details to maintain a high-fashion, editorial feel.
Direct Conversion Pathway: The call-to-action is strategically placed at the base, utilizing high-contrast icons for Instagram and direct phone contact to facilitate instant bookings.
The Impact
The asset functions as a professional sales closer. By organizing complex service details—such as the number of edited vs. retouched pictures—into a clean visual grid, the design reduces customer decision time and elevates the perceived value of the Nkay Photography brand within the academic community.…Description
This project involved the development of a premium service catalog for Nkay Photography, specifically tailored for the graduation season at All Nations University (A.N.U). The creative focus was on blending high-end academic portraiture with a structured, user-friendly pricing model to capture the emotional significance of the milestone.
Strategic Execution
Tiered Information Design: I engineered a three-tier pricing architecture (Package A, B, and C) using color-coded blocks (Yellow, Grey, and Bronze) to help potential clients quickly distinguish between service levels based on their budget and needs.
Professional Subject Integration: The design features a high-quality, dual-portrait composition of graduates, demonstrating the agency’s technical proficiency in lighting, retouching, and capturing genuine academic pride.
Corporate Brand Continuity: I integrated the All Nations University official crest at the top of the hierarchy, immediately legitimizing the service as a university-aligned professional offering.
Sleek Typographic Contrast: I paired a heavy, stylized "Graduand" headline with clean, minimalist sans-serif text for the package details to maintain a high-fashion, editorial feel.
Direct Conversion Pathway: The call-to-action is strategically placed at the base, utilizing high-contrast icons for Instagram and direct phone contact to facilitate instant bookings.
The Impact
The asset functions as a professional sales closer. By organizing complex service details—such as the number of edited vs. retouched pictures—into a clean visual grid, the design reduces customer decision time and elevates the perceived value of the Nkay Photography brand within the academic community.WW…