I’m a seasoned Web Developer and Marketing Specialist with over 12 years of experience crafting compelling digital experiences and driving successful campaigns. I bring strong expertise in CSS, HTML, and JavaScript, along with proficiency across a wide range of marketing platforms. I enjoy leading cross-functional teams and guiding projects from ideation to implementation, always focused on delivering high-impact solutions. I excel at optimizing user journeys, boosting engagement, and achieving tangible business results. I’m eager to apply my unique blend of technical prowess and marketing acumen to elevate your organization’s digital presence and drive sustainable growth.

Oscar Crisantos

PRO

I’m a seasoned Web Developer and Marketing Specialist with over 12 years of experience crafting compelling digital experiences and driving successful campaigns. I bring strong expertise in CSS, HTML, and JavaScript, along with proficiency across a wide range of marketing platforms. I enjoy leading cross-functional teams and guiding projects from ideation to implementation, always focused on delivering high-impact solutions. I excel at optimizing user journeys, boosting engagement, and achieving tangible business results. I’m eager to apply my unique blend of technical prowess and marketing acumen to elevate your organization’s digital presence and drive sustainable growth.

Available to hire

I’m a seasoned Web Developer and Marketing Specialist with over 12 years of experience crafting compelling digital experiences and driving successful campaigns. I bring strong expertise in CSS, HTML, and JavaScript, along with proficiency across a wide range of marketing platforms. I enjoy leading cross-functional teams and guiding projects from ideation to implementation, always focused on delivering high-impact solutions.

I excel at optimizing user journeys, boosting engagement, and achieving tangible business results. I’m eager to apply my unique blend of technical prowess and marketing acumen to elevate your organization’s digital presence and drive sustainable growth.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Web Email and SEO Marketing Director at American Hospitality Supply
December 1, 2024 - Present
December 2024 – Present. Shopify development, custom theme optimization to improve load speed and conversions. Advanced SEO to increase organic traffic and rankings. Google Analytics & Ads management with ROI improvements and higher lead quality. Google Business Profile setup and optimization for local visibility. Email design and automation (Klaviyo, Mailchimp) with automated flows to improve open rates and sales. Data-driven digital strategy focused on conversions.
Web Developer - Shopify Programmer at HairMAX
April 1, 2024 - December 1, 2024
April 2024 – December 2024. Built responsive Shopify themes using Liquid, HTML, CSS, and JavaScript. Implemented CSS media queries for mobile optimization and improved performance. Added interactive features to enhance UX and boost conversions. Delivered visually appealing interfaces aligned with brand goals and conducted site optimizations to drive sales.
Web, Email, and SEO Marketing Director at YMCA OF SOUTH FLORIDA
July 1, 2023 - April 1, 2024
July 2023 – April 2024. Led email campaigns (Mailchimp, Salesforce, Pardot) from design to execution, including analytics, A/B testing, drip campaigns, and follow-ups. Managed website optimization, SEO, and analytics (Google Analytics, SEMrush, Ahrefs). Launched paid ads and social campaigns, driving ROI through data-driven optimization. Ensured brand consistency and collaborated with design and development teams.
Software Engineer II at Shift4Shop
January 1, 2019 - July 1, 2023
January 2019 – July 2023. Contributed to new feature development and testing for the flagship SaaS app in an Agile/Scrum environment. Wrote robust code in jQuery, JavaScript, HTML5, and CSS. Worked with Azure and containerization, applying SDLC and CI/CD practices. Used UI/UX tools (Figma, Photoshop) to improve user interfaces and experiences.
Web Developer at Shift4Shop
March 1, 2014 - August 1, 2017
March 2014 – August 2017. Enhanced user experience with jQuery, HTML5, CSS3, Bootstrap, JavaScript, and other scripting languages. Implemented HTML5 video and integrated 3dcart variables. Managed and executed responsive email campaigns from conception to delivery.
Web Developer & Email Marketing Manager at Life Extension
August 1, 2017 - October 1, 2018
August 2017 – October 2018. Led web development and email marketing efforts, creating email designs and coding, plus graphic development for various channels. Used Workfront CMS and Sitecore for timely updates to websites and campaigns. Coordinated with POs/PMs and optimized via analytics and A/B testing.
Web Developer at Paper Street
August 1, 2013 - February 1, 2014
August 2013 – February 2014. Implemented site updates using PHP, WordPress, HTML5, and responsive frameworks. Built themes with in-house CMS, and collaborated with SEO team on tags and keyword optimization.
PHP Front End Developer at Lakeview Health
February 1, 2013 - August 1, 2013
February 2013 – August 2013. Built responsive sites with HTML5, CSS3, and jQuery plugins. Implemented UI enhancements and tracking to measure impact on user engagement.
Front End Developer at Destination Rewards
October 1, 2011 - February 1, 2013
October 2011 – February 2013. Collaborated to enhance UI/UX with JavaScript/jQuery, HTML5, CSS3. Used Agile methodologies to deliver features for reward programs.
Web Designer at Zimmerman Advertising
October 1, 2010 - April 1, 2011
October 2010 – April 2011. Assisted in creating e-blast campaigns, marketing materials, and web integration (MySQL, forms). Implemented Flash/AS3 where applicable.
Web Master at For Life Products
October 1, 2009 - October 1, 2010
October 2009 – October 2010. Led SEO/SEM/PPC efforts, built direct response websites, managed affiliate programs, and performed optimization using Photoshop/Illustrator.
Web Developer at Web Lady Bug
May 1, 2009 - October 1, 2009
May 2009 – October 2009. Participated in web development, wireframes, and applications using AS2/AS3, XHTML, Ajax, and PHP; contributed to responsive email campaigns.
Web Designer at DYNAMIX UNIFIED SOLUTIONS
February 1, 2008 - April 1, 2009
February 2008 – April 2009. Assisted in template development, graphics, and logos; supported interactive design and project delivery.

Education

Bachelor’s Degree, Web Design and Interactive Media at Art Institute of Fort Lauderdale
January 11, 2030 - January 1, 2012
Associate’s Degree, Web Design and Interactive Media at Art Institute of Fort Lauderdale
January 11, 2030 - January 1, 2008
Certificate, Web Design at Sheridan Technical School
January 11, 2030 - January 1, 2006
Bachelor’s Degree at Art Institute of Fort Lauderdale
January 11, 2030 - January 1, 2012
Associate’s Degree at Art Institute of Fort Lauderdale
January 11, 2030 - January 1, 2008
Certificate at Sheridan Technical School
January 11, 2030 - January 1, 2006

Qualifications

Bachelor’s Degree, Web Design and Interactive Media
January 11, 2030 - January 1, 2012
Associate’s Degree, Web Design and Interactive Media
January 11, 2030 - January 1, 2008
Certificate, Web Design
January 11, 2030 - January 1, 2006

Industry Experience

Software & Internet, Media & Entertainment, Retail, Non-Profit Organization, Professional Services