Creative, curious, and passionate Graphic Designer and Illustrator with strong client-facing skills and experience across editorial, branding, motion, and packaging design. Currently working as a graphic design freelancer, producing editorial and book illustrations, brand identities and motion content for music artists, education projects, and social media campaigns. Proficient in the Adobe Creative Cloud (InDesign, Illustrator, Photoshop, After Effects, Premiere Pro, and XD) with excellent attention to detail and a proven ability to lead creative teams and manage multiple projects.

Peter McAllen

PRO

Creative, curious, and passionate Graphic Designer and Illustrator with strong client-facing skills and experience across editorial, branding, motion, and packaging design. Currently working as a graphic design freelancer, producing editorial and book illustrations, brand identities and motion content for music artists, education projects, and social media campaigns. Proficient in the Adobe Creative Cloud (InDesign, Illustrator, Photoshop, After Effects, Premiere Pro, and XD) with excellent attention to detail and a proven ability to lead creative teams and manage multiple projects.

Available to hire

Creative, curious, and passionate Graphic Designer and Illustrator with strong client-facing skills and experience across editorial, branding, motion, and packaging design.

Currently working as a graphic design freelancer, producing editorial and book illustrations, brand identities and motion content for music artists, education projects, and social media campaigns. Proficient in the Adobe Creative Cloud (InDesign, Illustrator, Photoshop, After Effects, Premiere Pro, and XD) with excellent attention to detail and a proven ability to lead creative teams and manage multiple projects.

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Language

English
Fluent

Work Experience

Freelance Graphic Design & Illustration at Pete McAllen
April 17, 2023 - August 13, 2022
• Produced editorial illustration and layout design for publications demonstrating story telling through illustration, layout awareness, all working within brand guidelines. • Album packaging and merchandise for independent artists. Designed physical and digital product artwork, including vinyl, CD, cassette packaging, and related merchandise product packaging for musicians. • Mini picture book series ‘Introvert or Extrovert’ • Illustrated a series of posters for a regional Science Festival. • Developed animated educational resource for children aged 7–8 and music-based motion graphics for social media formats demonstrating end-to-end concept development and delivery. • Planned and installed large-scale physical illustration and design exhibition at New Designers, London.
Director at McAllen Music Limited
July 3, 2017 - Present
• Experienced project manager for creative campaigns and small teams, including supplier coordination, promotional strategy, and branding delivery for independent artists • Developed campaign strategies across video, artwork, merchandise, and tours. • Designed artist websites and separate Shopify store. • Curated and designed content for social media, Patreon, mailing list and crowd funding sites. • Managed suppliers and worked with distributors, music supervisors, and radio to secure playlist placements in national chains like Next and Boots, as well as features in film trailers and on TV.
Manufacturing Assistant at Tee-Time Clothing
August 16, 2021 - August 13, 2022
• Manufactured t-shirts and assisted lead designer with editing. • Part of the creative team considering new garment designs, assisting new store website and directing photo shoots.
Assistant Designer at Tee-Time Clothing
April 1, 2023 - November 3, 2025
Assisted lead designer with image editing in Photoshop; directed photo shoots and manufactured garments.
Owner / Founder at McAllen Music Limited
August 1, 2021 - August 1, 2021
Owner of McAllen Music Limited, leading creative campaigns and small teams. Managed supplier coordination, promotional strategy, and branding delivery for independent artists. Developed campaign strategies across video, artwork, merchandise, and tours. Designed artist websites and Shopify stores; curated content for social media, Patreon, mailing lists, and crowdfunding. Coordinated with distributors, music supervisors, and radio to secure playlist placements in national chains; contributed to film trailers and TV features.

Education

BA Graphic Design with Honours at Cambridge School of Art
September 12, 2022 - July 10, 2025
A Levels at Art & Design, History, Sociology
January 11, 2030 - November 3, 2025

Qualifications

1st class degree - Graphic Design
September 12, 2022 - July 10, 2025
1st class degree with honours in Graphic Design

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services, Retail
    paper Bergen Editorial
    A magazine-style editorial on the historic city of Bergen, Norway. Here are several excerpts featuring articles about the city's founding king, the terrain and key figures to have come from Bergen. graphicdesigner pdf editorial article
    paper Single Cover Designer

    Created two illustrated single cover designs for Christmas carol covers. The Methodist Church, UK requested that I plan a concept, sketch ideas and illustrate the final selected version. I then used Photoshop to edit the images, from colour grading through to detailed edits, further enhancing the image.

    paper Tweak A Week EBook

    #Tweak A Week ebook samples. The client wanted a colourful, expressive ebook designed to aid those walking through perimenopause. Here are several excerpts from the 90-page book featuring illustrations and various colours used for the different chapters. The choice of colour variety was to help keep the reader engaged and able to flip through to the chapters they most need.

    paper Typsetting Vinyl Inner Sleeve
    Typesetting Vinyl Inner Sleeve (and front cover design)
    paper Introvert or Extrovert
    Challenging the assumption of what a performer is really like. Grappling with an ‘on stage’ industry, this project explored what it is like to associate with both moments of extroversion and deep introversion. A thoughtful, warm and honest insight into issues such as performance anxiety, touring loneliness and the delight of creativity from the studio to the stage.
    paper So What Magazine Illustration
    So What Magazine is a sustainability magazine distributed to all first year students at Anglia Ruskin University
    paper Introvert or Extrovert
    Zia is an exploration of the inner world of an extrovert performer. Paired with a second story about Molly the introvert, these illustrations aim to challenge the assumptions of what a performer is really like. The story, illustrations, Photoshop edits and booklet print documents were all created during my final major Graphic Design BA project. This project was the perfect opportunity to explore illustration and strengthen my overall style.