SEO Specialist in Austin, TX, USA

Freelance SEO Specialist
The person in this role will be responsible for executing search engine optimization (SEO) strategies on a monthly basis, including on-page SEO, local SEO, blogging, link building, and more. This job requires a person that has a data-driven mindset and can identify trends in keyword rankings to capture opportunities to improve the client’s SEO. This individual will also be responsible for monitoring the effectiveness of SEO services, and will report to the Interactive Manager on successes and areas that need focus.

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Required Education

• Bachelor’s degree in marketing, communications, advertising, or a related field

Required Experience

• 2+ years of SEO experience
• Must demonstrate technical knowledge of SEO strategies/tactics
• Must demonstrate an ability to write
• Experience in student housing, commercial real estate, multifamily housing, university marketing, senior living, finance, or real estate development is a plus
• Experience in other digital marketing services (email, web development, SEM, or social media) is a plus

CORE COMPETENCIES, DUTIES, AND RESPONSIBILITIES:

• Search Engine Optimization Skills
• Demonstrated ability to outline and execute a long-term SEO strategy
• Ability to research and prioritize organic keywords
• Ability to set up analytics platforms and tracking
• Ability to execute on-page SEO strategies in both front- and back-end web development
• Ability to execute local SEO strategies and listing management
• Ability to research, write, publish, and promote blog content
• Ability to evaluate link profiles and identify link opportunities
• Experience in social media marketing is a plus
• Experience with Google AdWords or SEM campaigns is a plus

Computer Skills

• Understanding of Google Analytics, Google Search Console, and Google Tag Manager
• Understanding of WordPress CMS
• Basic understanding of HTML and CSS
• Understanding of jQuery or JavaScript is a plus

Communication Skills

• Experience with data-driven reporting and storytelling
• Ability to work directly with clients
• Contribute openly regarding recommendations, research, strategies, and efficiencies

Organizational Skills

• Demonstrate an ability to organize workload and workflow
• Effectively plan and organize your day-to-day priorities — handling multiple projects efficiently, effectively, and productively
• Prepare thorough, accurate, and consistent work for clients reflective of the agency’s quality standards
• Be able to adapt to workload and working conditions while maintaining a positive attitude and professional demeanor

Are you looking to pay or is this a collaboration?
Pay to hire someone

Is this ongoing work or a one off job?
Ongoing work

How would you prefer to pay?
Day rate

What’s your day rate budget range? (USD)
$250-350 (Industry average)

Do you have an estimate of the job or project length?
A few months

Are you a company or individual hiring?
Company

Do you have internal sign off on the hire?
Yes

Do you need to hire for a specific city, country or place?
Yes, they need to be at a location (give location in job title)

When do you want to have the freelancer secured by?
2-3 weeks

What is most important for this job?
Quality

Twine can guarantee 3 relevant freelancers for an upfront fee of $650/£500. Would you like to know more?
No

How many freelancers do you want to contact you?
4-5

Do you have a job specification or creative brief?
Yes (please enter this in the description)

Does the freelancer need insurance?
Yes

Where did you find Twine?
You contacted me