Copywriter in Sydney NSW,Australia

The Copywriter is responsible for creating copy and concepts that support the delivery of compelling retail and brand campaigns to meet commercial objectives.

You will be responsible for creative copy used in print executions and all digital marketing channels and have skills in writing long copy, speeches and micro copy.

Your work will primarily be retail creative for our annual concert season of 70+ events directed to the Sydney Symphony’s subscribers and general audiences.

You’ll work with our internal design team as well as multiple stakeholders across the organisation, including our sponsorship and philanthropy teams.

The role also takes on editorial responsibilities including the commissioning of freelance writers and is responsible for the quality of editorial content across the organisation.

Key functions & Responsibilities

• Create copy for our digital campaigns, including display banners, social ads, emails and website
• Work with the marketing team and designers in the creation of television commercials for brand and sales campaigns
• Create long copy pieces for subscriber and customer communications, including concert season guides and direct mail pieces
• Work with the marketing and sales teams to ensure that customer communications are comprehensive, coherent and maximise customer understanding
• Create and commission content for native advertising as well as other content destinations
• Participate in ideations, providing messaging for creative concepts and deliver copy for creative concepts that meet the Symphony’s brand requirements
• Work with production and design teams to bring concepts to fruition
  Incorporate audience research and testing, applying discoveries to achieve maximum audience engagement and sales
• Plan and execute A/B testing based on copy direction in order to improve engagement and conversion
• Write speeches and presentations
• Commission and edit in-depth articles for customer newsletters
• Edit our annual suite of published concert guides, which feature articles on performers and works being performed
• Write, edit and proofread, ensuring the accuracy of content that reflects the Sydney Symphony’s quality standards
• Advise on styles and trends around serving information and content for our target audiences
• Other duties as required

Qualifications & Experience

• A proven track record in advertising and writing for print and digital executions
• A knowledge of SEO, UX digital strategy and web accessibility principles
• Demonstrable experience in writing retail and conversion focussed digital and print copy
• Experience in collaborating with multiple stakeholders
• High level experience in taking briefs, developing directions consistent with objectives and concept through to final execution
• Strong project management skills and the ability to manage multiple projects simultaneously
• A passion for working with people, the arts and an interest in classical music
• Highest possible ethical standards in all respects of your professional life

Are you looking to pay or is this a collaboration?
Pay to hire someone

Is this ongoing work or a one off job?
Ongoing work

How would you prefer to pay?
Day rate

What’s your day rate budget range? (USD)
$250-350 (Industry average)

Do you have an estimate of the job or project length?
A few months

Are you a company or individual hiring?
Company

Do you have internal sign off on the hire?
Yes

Do you need to hire for a specific city, country or place?
Yes, they need to be at a location (give location in job title)

When do you want to have the freelancer secured by?
2-3 weeks

What is most important for this job?
Quality

Twine can guarantee 3 relevant freelancers for an upfront fee of $650/£500. Would you like to know more?
No

How many freelancers do you want to contact you?
4-5

Do you have a job specification or creative brief?
Yes (please enter this in the description)

Does the freelancer need insurance?
Yes

Where did you find Twine?
You contacted me