PR Services for a KPop NFT App

We want to boost the online presence for our client’s app and establish it as a trusted authority in NFTs within the art and entertainment sector

It is an app and platform selling original digital memorabilia as NFTs. The client will also mint a crypto coin later this year.

This is a regional project for a Korea-based entertainment group. I am the head of the agency including a team of digital marketing professionals, designers and NFT community advocates who will work alongside you.

What are the three top priorities for this project?
Awareness
Build authority
Generate excitement and engagement

The project is from May until December this year. It is an immediate start.

Services covered should include

• Compiling of media lists in Singapore / Southeast Asia
• Building relationships with online journalists and bloggers to generate online press coverage
• Creating at least four online press releases in English during the campaign, optimised with relevant links back to the website, and distribution to relevant publishers
• Creating approximately six PR story angles for the client and engaging publishers to create content
• Publishing high-quality articles on authority sites
• Arranging business profiles of artists and key executives
• Organising online reviews and interviews
• Weekly media monitoring to find stories mentioning the client and identify stories of interest to the client

Reference materials and strategy will be shared with you once we start work

In what capacity are you hiring?
On behalf of another company

Where are you in the hiring process?
I’m ready to make a paid hire

Would you like to state a preference for hiring from underrepresented group(s)?
No preference

Where did you find Twine?
Google

Is this an independent one off job, or part of a larger project?
Part of a larger ongoing project

For what period of time will the freelancer be needed?
Long term

What freelancer experience level is needed? (per hour)
Mid-level (Industry Average): $35-75