ColArt International Holdings Ltd: Social Media Specialist

Social Media Freelancer is needed in London, United Kingdom.

Client: ColArt International Holdings Ltd

Location: London, United Kingdom

Contract: Other

JOB ADVERT (SOCIAL MEDIA SPECIALIST) We are looking for a Social Media Specialist to join our Winsor & Newton brand team based at our London Hub office in West London located in a vibrant new space close to White City tube station. Founded in 1832, Winsor & Newton has always sought to be led by artists and view the world through their eyes. At the heart of the brand is the eponymous partnership of chemist William Winsor and artist Henry Newton which has been a driving force in developing colour chemistry, pioneering art materials, and key developments across fine and graphic art practice ever since. Winsor & Newton is Colart’s largest brand in the Colart porfolio. Today, its extensive product portfolio is sold in over 100 markets worldwide and includes: oil, water colours, acrylics, inks, gouache, graphic markers, fineliners, pencils, paper, canvas, brushes and accessories. Winsor & Newton is used and loved by professional artists, students and hobbyists alike, and with a mission to sustain art and help artists make the most sustainable choices, it is proudly now a Certified B Corporation Brand (“B Corp,™). Note: this position is for an initial fixed term of 12 months, with the potential for extension. JOB DESCRIPTION Reporting to the Senior Communications Manager, you will be responsible for the Winsor & Newton organic social media across key platforms including Instagram, Facebook, YouTube and Pinterest, with the scope to explore other platforms and opportunities. With support from the wider team, you will draw upon existing knowledge and technical skills to engage and grow Winsor & Newton’s social artist community and deliver agreed brand objectives and KPIs as part of the digital communication strategy. You will use your creative flair to adapt core brand content, optimising for social channels, using various online editing tools such as Canva and Kapwing. You will also have the freedom to create your own content and pitch ideas to help in achieving the set goals. You will be comfortable analysing and interpreting channel performance and providing actionable recommendations as part of ad-hoc and recurring monthly/quarterly reports. This role sits in the Winsor & Newton global brand team. You will also work closely with the wider brand communications team, the centralised digital team (Inc. Paid media and other digital specialists) and consumer care. Your key accountabilities will include: digital communications; community management strategy; content creation and adaptation; and digital reporting and insights. REQUIRED EXPERIENCE AND QUALIFICATIONS Substantial experience in social media marketing, using Instagram, Facebook, YouTube and Pinterest An up-to-date understanding of platform best practice Experience using creative tools such as Canva and Kapwing Highly desirable is a strong interest and understanding of art materials and the artist community Proven record of building and maintaining social communities Experience using social insights tools such as Emplify, Pulsar and Later A strong understanding of social metrics, analytics and setting/tracking KPIs Proficient in MS Office ESSENTIAL SKILLS Excellent English (written and spoken) Strong team player who can collaborate easily and communicate clearly Organised and structured Multitasker, with the ability to prioritise Creative thinker with a creative eye Proactive and takes initiative Close attention to detail Passion for continuous learning WHAT WE OFFER Basic salary (from c. £33,000 p.a.) A comprehensive benefits package including pension scheme, life insurance, employee assistance programme, 25 days annual leave, discount on Colart products Cycle to Work scheme A hybrid working model offering the flexibility of onsite and remote work A commitment to sustainability: our mission is to be a sustainable home of leading creative brands. A wellbeing programme including summer and winter parties and other fun events, complimentary breakfast on Tuesdays and drinks night on Thursdays Colart is proud to be a certified B Corp OUR DIVERSITY, EQUITY AND INCLUSIVITY COMMITMENT Many Voices. One Community At Colart, our Diversity, Equity and Inclusivity (DEI) vision is to become a company of choice with a diverse, equitable and inclusive workplace where all can thrive professionally and personally. ABOUT COLART A Common Purpose Uniting Action By working with Colart, you belong to a community that believes in the mission of " inspiring every artist in the world’’. This comes to life through our heritage brands, the pride we take in them and in our people who bring these brands to life. We have built a culture of openness that allows deeper connections between people and teams, curiosity that leads to new innovations and a safe environment in which to learn, fail and be your authentic self. As an international business, we believe in flexibility, meaning we maintain global ways of working to bond us while respecting local cultures. We are still small and agile enough to foster powerful collaborations and connect with each other in ways that build strong relationships. Anyone can talk to anyone. Our structure is flat and non-hierarchical and, because we embrace change, this means we don’t offer a ‘one size fits all’ career path. Instead, we encourage lateral movements to help you follow your ambitions, hone a skill set and achieve future goals. Wellbeing, mentoring and inclusivity are fundamental parts of the package. We are privately owned, with a parent company that empowers us to achieve our long-term focus. Our vision is of a sustainable, purpose-led future and a model of value creation. Together we are passionate about creating value in three ways; financially, environmentally and socially. It is not just words. We act and care together! So, how do you want to play your part in Colart? Job Type: Fixed term contractContract length: 12 months Salary: From £33,000.00 per year Schedule: Monday to Friday Ability to commute/relocate: London: reliably commute or plan to relocate before starting work (required) Application question(s): What is your salary expection? What is your notice period? Experience: Social media marketing: 2 years (required) Work authorisation: United Kingdom (required) Work Location: Hybrid remote in London