City of Folsom: Social Media & Digital Content Assistant (Temporary, Part-Time)

Social Media Freelancer is needed in Folsom, United States.

Client: City of Folsom

Location: Folsom, CA

Contract: Temporary, Part-Time

Responsibilities:

• Create a bi-weekly social media editorial calendar.
• Create videos and reels for City of Folsom Facebook and Instagram pages.
• Create engaging, high-quality, and original content including graphics, videos, animations, infographics, and written posts for platforms such as Instagram, Facebook, Twitter, LinkedIn, and more.
• Participate in brainstorming sessions to discover new and innovative content ideas that resonate with the community.
• Monitor social media analytics to measure the effectiveness of content and campaigns.
• Foster community engagement by responding to comments, messages, and interactions.
• Produce content highlighting the City of Folsom’s programs, services, personnel, and initiatives.
• Support the development and execution of social media campaigns.
• Coordinate with internal teams to craft and release news stories.
• Contribute to the overall digital strategy, creating photographs, recording videos, and designing graphics.
• Stay updated on trends in the digital world and provide suggestions for improvements.
• Stay informed about social media trends and best practices for content distribution.
• Research and implement relevant hashtags, keywords, and strategies to increase the discoverability of the city’s content.
• Organize, manage, and maintain digital files, ensuring easy accessibility.
• Maintain constant communication with staff and ensure timely updates.
• Assist in other related duties, supporting web and other digital content strategies as needed.
• Assist with the management of day-to-day social media content, drafting and scheduling posts on platforms such as Facebook, Instagram, Twitter, TikTok, YouTube, and Nextdoor.
• Engage with the public by responding to emails, social media messages, and other types of correspondence.
• Serve as a copywriter and proofreader, ensuring compliance with AP Style guidelines and city writing guidelines.

Requirements:

• Knowledge of:
• Social media platforms such as Facebook, Instagram, Twitter, TikTok, YouTube, and NeXTdoor.
• Best practices in social media content writing.
• Basic principles, techniques, and skills in social media writing, design, and content curation.
• Adobe Creative Suite, Canva, or other tools for creating digital graphics.
• Basic photography, video production, and post-production techniques including software like Adobe Premiere.
• Ability to:
• Respond promptly to public inquiries in a professional manner.
• Develop, design, and produce digital content that resonates with the city’s messaging.
• Coordinate with various internal departments efficiently.
• Stay organized, manage digital files, and work in a fast-paced environment.
• Meet strict deadlines and provide timely updates to directors and stakeholders.
• Education:
• High school diploma or GED required.
• Experience:
• Experience in social media management, content creation, and digital communication is preferred.
• License, Certificate, Registration Requirements:
• Possession of, or ability to obtain and retain, a California Class C driver license by the time of appointment. Individuals who do not meet this requirement due to a disability will be reviewed on a case-by-case basis.
• Flexibility to work during evenings, weekends, and special events, as needed.
• Physical Requirements:
• Work is performed in a typical office environment and may require frequent use of computers, cameras, and other related equipment.
• The employee may be required to lift equipment or supplies, communicate with colleagues and the public, and attend events as necessary.
• Familiarity with digital tools, software, and the ability to stay updated with emerging trends is crucial.