The Cigna Group - Digital Marketing Specialist

Digital Marketer is needed in Glasgow, United Kingdom.

Client: The Cigna Group

Location: Glasgow, United Kingdom

Contract: Full-time

Job Description

We are seeking a Digital Marketing Specialist to join the European team at Cigna. You will be a key member in the GHB European Marketing team with responsibility to deliver leads into our telesales team in the Small, Medium, and Corporate segments, leveraging organic and paid strategies to enhance website traffic, engagement, and conversions. You will work closely with our agency on innovative and impactful activities to deliver growth with a sustainable ROI, and own and execute our SEO strategy targeting audiences through awareness, consideration, and conversion. This is a hands-on role with ownership at an exciting time for our channel supporting growth targets in Europe.

Requirements

About You:

• 5+ years of digital marketing experience
• Strong knowledge of B2B customer behaviors and multi-channel digital journeys
• Hands-on experience with paid media campaigns (Google Ads, LinkedIn Ads, Microsoft advertising) and a record of achieving positive ROI
• Data and insight driven, with strong analytical/reporting skills (Google Analytics, Google Search Console)
• Experience managing growth activity driving leads into sales across paid media and owned channels
• Proven experience working with creative/media agency partners and in-house teams
• Deep knowledge in marketing to drive brand awareness and leads, preferably in financial services or insurance
• International marketing experience
• Self-starter with the ability to manage projects independently or as part of a team
• Strong project management skills to handle multiple campaigns
• Commercial awareness with accurate forecasting and budgeting
• Ideally experienced in operating in a matrix organization
• IT skills including GA4, Salesforce, Eloqua, and good working knowledge of Microsoft Office