Palisades Hospitality - Social Media Manager (Freelance/Remote)

Social Media Manager is needed in Laguna Beach, United States.

Client: Palisades Hospitality

Location: Laguna Beach, CA

Contract: Contractor, Contractor, Contractor

Job Description

Palisades Hospitality Group (PHG) is seeking a creative, self-motivated Social Media Manager to oversee social media for Piatti Laguna Beach while remotely managing accounts for Piatti La Jolla, Danville, Sacramento, and Mill Valley. This role is freelance/contract-based with no set weekly hours and allows for remote work, though Southern California-based candidates are preferred for ease of travel. Pay is on a monthly retainer based on experience.

Responsibilities

• Content Creation & On-Site Management
• Travel to Laguna Beach once per month to capture photo and video content.
• Develop Instagram Reels, video content, and high-quality static images.
• Ensure brand consistency in visual identity, messaging, and engagement.
• Manage Facebook, Instagram, and TikTok pages.
• Social Strategy & Community Engagement
• Develop and execute a content calendar aligned with marketing objectives.
• Engage with followers, respond to comments, and foster community interaction daily.
• Implement growth strategies to increase brand awareness, impressions, and engagement.
• Source local partnership collaborators and influencers to help position Piatti Laguna’s new account for growth.
• Advertising & Performance Analytics
• Manage and optimize periodic paid social media campaigns (budgeting, targeting, analytics) to support evolving business goals.
• Track performance using insights and analytics tools to report on key metrics.
• Adjust strategies based on data-driven insights.

Requirements

• 3+ years of proven experience in social media management, preferably in hospitality or restaurant marketing.
• Strong knowledge of Instagram, Facebook, and TikTok trends, best practices, and algorithm changes.
• Local market experience preferred - familiarity with Laguna Beach and nearby community happenings and network.
• Experience using Later, a preferred social media scheduling tool.
• Proficiency in content creation (photography, video, Reels) for Laguna Beach.
• Experience using Canva, Adobe Lightroom, or similar design tools.
• Ability to analyze insights, understand algorithms, and make data-driven marketing decisions.
• Ability to collaborate and communicate seamlessly with local Operational teams including Chefs, Managers, and Sales teams.
• Familiarity with paid social advertising and digital marketing strategies.
• Strong written communication skills for caption writing.

Additional Details

Monthly travel to the Laguna Beach location is required to capture content.

This is a freelance contract role on a retainer basis.

How to Apply

Please submit your resume, portfolio, and links to social media accounts you’ve managed.