Somma Social - Freelance Social Media Strategist

Client: Somma Social

Location: Remote

Contract: Contract

Job Description

We are seeking a creative, results-driven, and visionary Social Media Strategist to join SOMMA Social LLC. The ideal candidate will not only develop and implement effective social media strategies but also serve as the strategic architect for large-scale, multi-brand retail clients. This role demands a leader with a proven track record in multi-brand management, social commerce, and influencer strategy (nano, micro, and macro creators). You will be responsible for enhancing brand awareness, driving measurable ROI, and positioning SOMMA as a long-term strategic partner to enterprise-level clients.

Requirements

Ideal Experience

• 5+ years in social media/digital marketing with retail or multi-brand experience.
• Strong expertise in influencer ecosystems and campaign scaling.
• Skilled in paid media, analytics, and e-commerce principles.
• Proven ability to present to executives and lead strategic discussions.

Experience:

• Social media strategy: 3 years (Required)

Key Responsibilities

• Develop high-level multi-brand strategies and scalable systems.
• Build 90-day, 12-month, and 3-year roadmaps tied to measurable outcomes.
• Guide content creation across platforms (IG, TikTok, YouTube, LinkedIn, Pinterest, FB).
• Build and manage relationships with influencers at all levels (nano → macro).
• Partner on paid media campaigns and launch social commerce pilots.
• Track KPIs tied to business results (CTR, conversions, promo sell-through).
• Deliver executive-level insights and reporting.

Job Type and Compensation

Job Type: Contract

Pay: $50,000.00 - $75,000.00 per year

Benefits:

• Flexible schedule

Application Questions

• Can you describe a past project where you built and executed a multi-brand social media strategy? What were the measurable business results?
• Share an example of how you’ve launched and scaled influencer programs (nano, micro, and macro). How did you measure ROI from these collaborations?
• What’s the most successful social commerce campaign you’ve led (TikTok Shop, IG Checkout, shoppable posts)? Please include the results (conversion lift, revenue impact, etc.).
• How do you approach building a 90-day launch plan and a 12–36 month roadmap for a client?
• Have you ever presented strategy to a C-suite or VP-level client team? Tell us about a time you had to command the room and win trust at that level.
• Which emerging platform strategies do you believe are most critical for grocery/retail brands today?
• How do you collaborate with creative teams (producers, editors, designers) to ensure strategy aligns with execution?

Work Location

Remote